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  • June 2005 (Revised October 2005)
  • Case

Coach Roy Williams: What Next? (A)

By: Thomas J. DeLong, Christoper Chang and Scott Schweitzer
Roy Williams, head coach of the Kansas University Men's Basketball Team, was facing a major decision. The recent resignation of the coach at the University of North Carolina (UNC) had lead to speculation that Williams, a UNC alumnus, would be named as its new coach.... View Details
Keywords: Decision Choices and Conditions; Resignation and Termination; Job Offer; Leading Change; Management Succession; Performance Improvement; Personal Development and Career; Sports; Kansas; North Carolina
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  • 09 Apr 2018
  • Sharpening Your Skills

The Dark Side of Performance Bonuses

field research studies what motivates hairdressers in Zambia to provide HIV/AIDS education in their salons. Is Group Loyalty a Force for Good or Evil? Many organizations try to foster employee loyalty, but at a risk. Researchers discover... View Details
Keywords: by Sean Silverthorne

    Jeffrey J. Bussgang

    General Partner, Flybridge Capital Partners

    Former entrepreneur turned VC, HBS Senior Lecturer, author of three, dad of three, husband of one, civic leader, and fan of all Boston sports.

    Jeffrey J. Bussgang is a Senior... View Details

      Rajiv Lal

      Rajiv Lal, is the Stanley Roth, Sr. Professor of Retailing at Harvard Business School. He is currently teaching an elective MBA course on the Business of Smart Connected Products/IOT. He has been responsible for the retailing curriculum and has served as the course... View Details

      • May 2021 (Revised February 2024)
      • Teaching Note

      THE YES: Reimagining the Future of E-Commerce with Artificial Intelligence (AI)

      By: Ayelet Israeli and Jill Avery
      THE YES, a multi-brand shopping app launched in May 2020 offered a new type of buying experience for women’s fashion, driven by a sophisticated algorithm that used data science and machine learning to create and deliver a personalized store for every shopper, based on... View Details
      Keywords: Data; Data Analytics; Artificial Intelligence; AI; AI Algorithms; AI Creativity; Fashion; Retail; Retail Analytics; E-Commerce Strategy; Platform; Platforms; Big Data; Preference Elicitation; Predictive Analytics; App Development; ＂Marketing Analytics＂; Advertising; Mobile App; Mobile Marketing; Apparel; Online Advertising; Referral Rewards; Referrals; Female Ceo; Female Entrepreneur; Female Protagonist; Analytics and Data Science; Analysis; Creativity; Marketing Strategy; Brands and Branding; Consumer Behavior; Demand and Consumers; Forecasting and Prediction; Marketing Channels; Digital Marketing; Internet and the Web; Mobile and Wireless Technology; AI and Machine Learning; E-commerce; Digital Platforms; Fashion Industry; Retail Industry; Apparel and Accessories Industry; Consumer Products Industry; United States
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      • February 2013 (Revised March 2013)
      • Case

      Agero: Enhancing Capabilities for Customers

      By: Robert Simons and Natalie Kindred

      This case illustrates the importance of choosing a primary customer as the basis for organization design. Cross Country Group managers adjusted resource allocation, organization design and performance measures over time to transform Cross Country Group from an... View Details

      Keywords: Entrepreneurial Management; Entrepreneurial Gap; Entrepreneurship; Auto Industry; Insurance; Performance Management; Performance Measurement; Performance Measures; Performance Pressure; Decisions; Family Business; Resource Allocation; Organizational Design; Customer Focus and Relationships; Performance Evaluation; Growth and Development Strategy; Service Industry
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      • Program

      Creating Brand Value

      that easily connect them to others who share their tastes. To take full advantage of these trends, brand managers must be able to strengthen their brand through stories that spark conversations—capturing attention, generating engagement, and providing relevant meaning.... View Details
      • 29 Jan 2019
      • First Look

      New Research and Ideas, January 29, 2019

      they had never done so before? The credit card business included a popular loyalty program and GPS leadership was very focused on customer engagement and experience for program... View Details
      Keywords: Dina Gerdeman
      • 23 Jan 2024
      • Book

      More Than Memes: NFTs Could Be the Next Gen Deed for a Digital World

      verify ownership—and potentially exchange it—NFTs enable markets to emerge. NFTs have enabled trade in digital images and media files (such as those Ape images we mentioned), as well as new business models around everything from rewards View Details
      Keywords: by Dina Gerdeman; Information Technology; Technology; Financial Services
      • 28 Jan 2019
      • Research & Ideas

      Forget Cash. Here Are Better Ways to Motivate Employees

      motivators that will entice greater effort and loyalty out of workers. Turns out, using cash as a carrot isn’t always the best answer, according to new research by Harvard Business School Assistant Professor Ashley V. Whillans. More than... View Details
      Keywords: by Dina Gerdeman
      • 01 Dec 2023
      • News

      Thinking Ahead

      As we wind down 2023, there’s talk everywhere of generative AI and how it will fundamentally alter the world as we know it; but how does that translate for your corner of the business world? Is TikTok something you need to take seriously? (Is it time to dance?) We... View Details
      Keywords: Julia Hanna; Illustrations by Chris Gash; News, Library, Internet, and Other Services; Information
      • 25 Aug 2014
      • HBS Case

      Starbucks Reinvented

      of its VIA Ready Brew line; the launch of a loyalty program; investment in and engagement with social media; focus on a global expansion strategy; and the extension of social programs. The company closed stores, restructured its... View Details
      Keywords: by Julia Hanna; Food & Beverage
      • Web

      CEO Leadership - Institute For Strategy And Competitiveness

      focus on daily operations. Second, you must recognize that your position does not confer the right to lead, nor does it guarantee the loyalty of the organization. Finally, you must remember that you are subject to a host of limitations,... View Details
      • 01 Mar 2024
      • News

      Unlocking the Power of Community

      When Tara Fung (MBA 2016) explains Co:Create, the company she cofounded in 2022 and now leads as CEO, she doesn’t mention Web3 first. “We help innovative brands and creators unlock the power of community,” she explains. Co:Create does this with a new, gamified approach... View Details
      Keywords: April White
      • 13 Mar 2018
      • First Look

      March 13, 2018

      February 2018 Management Science Laboratory Evidence on the Effects of Sponsorship on the Competitive Preferences of Men and Women By: Baldiga, Nancy R., and Katherine Baldiga Coffman Abstract—Sponsorship programs have been proposed as... View Details
      Keywords: Sean Silverthorne
      • 19 Apr 2010
      • Research & Ideas

      The History of Beauty

      necessary finance, there are contract manufacturers and perfumers that will provide a product for you. This is also an industry subject to sudden shifts in fashion and fads, which disrupt incumbent positions and provide opportunities for new entrants. Brand View Details
      Keywords: by Sean Silverthorne; Beauty & Cosmetics
      • 18 Jan 2022
      • Research & Ideas

      How Eliminating Non-Competes Could Reshape Tech

      can provide through a startup accelerator program or a flexible organizational structure that allows executives to rapidly shift resources toward projects led by these stars. As these strategy examples make evident, the implication of the... View Details
      Keywords: by Kristen Senz; Technology
      • Web

      ARD - Georges F. Doriot : Educating Leaders, Building Companies, Baker Library, Harvard Business School

      Home Site map Map / Directions Search: General Information HBS Home About Annual Report Campus Commencement Dean Nohria Employment Fifty Years of Women Give News New Construction Academic Programs Doctoral View Details
      • Web

      Marketing Awards & Honors - Faculty & Research

      : Selected for a D^3 Associates Program award for 2025. Ayelet Israeli : Recipient of a 2024–2025 HBS Required Curriculum (RC) Case Award for "Artea: Designing Targeting Strategies" (HBS Case 521021, Revised June 2023) with Eva Ascarza.... View Details
      • 07 Apr 2020
      • Research & Ideas

      What Customers Need to Hear from You During the COVID Crisis

      story. Offer free or lower-priced products to help people meet the challenges the crisis presents, particularly those most in need, such as healthcare workers or those forced into unemployment due to the changing economic environment. For example, Marriott’s and... View Details
      Keywords: by Jill Avery and Richard Edelman