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- All HBS Web
(132)
- News (37)
- Research (74)
- Events (1)
- Multimedia (1)
- Faculty Publications (35)
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- 18 Jan 2022
- Research & Ideas
How Eliminating Non-Competes Could Reshape Tech
can provide through a startup accelerator program or a flexible organizational structure that allows executives to rapidly shift resources toward projects led by these stars. As these strategy examples make evident, the implication of the... View Details
- 23 Jan 2024
- Book
More Than Memes: NFTs Could Be the Next Gen Deed for a Digital World
verify ownership—and potentially exchange it—NFTs enable markets to emerge. NFTs have enabled trade in digital images and media files (such as those Ape images we mentioned), as well as new business models around everything from rewards View Details
- 25 Aug 2014
- HBS Case
Starbucks Reinvented
of its VIA Ready Brew line; the launch of a loyalty program; investment in and engagement with social media; focus on a global expansion strategy; and the extension of social programs. The company closed stores, restructured its... View Details
- 07 Apr 2020
- Research & Ideas
What Customers Need to Hear from You During the COVID Crisis
story. Offer free or lower-priced products to help people meet the challenges the crisis presents, particularly those most in need, such as healthcare workers or those forced into unemployment due to the changing economic environment. For example, Marriott’s and... View Details
Keywords: by Jill Avery and Richard Edelman
- 13 Mar 2018
- First Look
March 13, 2018
February 2018 Management Science Laboratory Evidence on the Effects of Sponsorship on the Competitive Preferences of Men and Women By: Baldiga, Nancy R., and Katherine Baldiga Coffman Abstract—Sponsorship programs have been proposed as... View Details
Keywords: Sean Silverthorne
- 19 Aug 2015
- Research & Ideas
Codeacademy’s Delicate Work of Adding Monetization Without Crushing Mission
pursuing a double bottom line of being both mission-driven and profitable. Can Codecademy stay true to its mission of always being free and still turn a profit? Jeff Bussgang: I have some experience as a "double bottom-line" entrepreneur from cofounding Upromise, an... View Details
- 25 Mar 2001
- Research & Ideas
Who Wants to Be an Entrepreneur? [Part II]
1999 by chairman and CEO Michael Bronner, had all the scale anyone could ask for: to create a national customer-loyalty program (like airlines' frequent-traveler mileage points) which would pay consumers rebates on their shopping—not in... View Details
Keywords: by John S. Rosenberg
- 28 Oct 2014
- First Look
First Look: October 28
to plan and follow through on a goal and not related to impulsivity, suggesting that some children are poorer at holding the norm in mind and following through on enacting it. We discuss the implications of these results for education and View Details
Keywords: Carmen Nobel
- 03 Feb 2014
- Research & Ideas
The Tricky Business of Managing Web Advertising Affiliates
earnings, especially if they never requested the program in the first place. Adware and cookie-stuffing are widely viewed as wrong and are banned by affiliate marketers. But opinions are mixed on loyalty... View Details
- 07 Aug 2018
- First Look
New Research and Ideas, August 8, 2018
developed a strong reputation among consumers due in part to its Membership Rewards (MR) loyalty program, first established in 1991. Through MR, all Amex cardholders could accumulate and redeem “points” based on how much they spent, while... View Details
Keywords: by Sean Silverthorne
- 19 Nov 2007
- Lessons from the Classroom
Teaching The Moral Leader
teaching leadership development programs (and even members of a leadership team inside a business), to feel confident in their ability to teach any of the class sessions, modules, or the entire course," Sucher explains. We asked... View Details
- 06 Oct 2011
- What Do You Think?
How Will the ‘Moneyball Generation’ Influence Management?
management in the future. Rahul Kamath commented, " the Moneyball generation is already with us. Here in India, being good in analytics is a kind of pre-requirement for admissions to B-schools." This raises an interesting set of questions for other highly... View Details
Keywords: by James Heskett
- 05 Jun 2000
- What Do You Think?
What’s Happening to Our Patience?
front of the pump instead of paying in slower, more conventional ways, did 2.7 million people sign up for the program and increase their loyalty to Mobil by one extra visit to the pump per month? The... View Details
Keywords: by James Heskett
- 22 Nov 2016
- First Look
November 22, 2016
Care Thaddeus Fulford-Jones and Eric Weiss, founders of healthcare technology startup Radial Analytics, have been busy developing a software program designed to save hospitals money and improve patient outcomes by producing customized... View Details
Keywords: Sean Silverthorne
- 25 Nov 2014
- First Look
First Look: November 25
cuts in all parts of the business. They face choices in whether to employ layoffs or furloughs (unpaid leaves) for any needed workforce reductions, and whether to enact hiring freezes and other cost-saving changes to employee and executive compensation View Details
Keywords: Carmen Nobel
- 19 Jan 2022
- In Practice
7 Trends to Watch in 2022
As 2022 gets underway we asked our faculty to highlight some trends worth watching in the coming year. Ariel Stern: A new future for digital health care While 2020 and 2021 were years of rapid innovation and deployment of new health care technologies and delivery... View Details
Keywords: by HBS News
- 24 Jan 2012
- First Look
First Look: Jan. 24
(C):http://cb.hbsp.harvard.edu/cb/product/806101-PDF-ENG PunchTab, Inc. Ramana Nanda, William R. Kerr, and Lauren BarleyHarvard Business School Case 812-033 PunchTab was a Silicon Valley start-up, founded in 2011, that was developing an Internet-based turnkey customer... View Details
Keywords: Sean Silverthorne
- 11 Jun 2012
- Research & Ideas
When Business Competition Harms Society
UCLA Anderson School, and Michael W. Toffel of Harvard Business School. In the quest to discover whether competition breeds unethical behavior, the researchers examined the vehicle emissions testing program in New York State, one of... View Details
- 15 Sep 2008
- Research & Ideas
The Coming Transformation of Social Enterprise
but in many cases they won't. If you are looking for a social and not an economic return, then loyalty to the program rather than an exit strategy may be a better use of funds. The venture philanthropy... View Details
Keywords: by Roger Thompson
- 24 Apr 2018
- First Look
First Look at New Research and Ideas, April 24, 2018
consumers trust a platform, revealing acceptable information flows increases ad effectiveness. Studies 5a and 5b, conducted in the field with a loyalty program website (i.e., a trusted platform), demonstrate... View Details
Keywords: Sean Silverthorne