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    Cases Featuring Jeff

    Jeff’s involvement with Open Market and Upromise has been the subject of the following cases.

    UPromise 2002:  Describes a set of decisions confronting the senior management of a company that has established a loyalty rewards program... View Details

    • June 2005 (Revised October 2005)
    • Case

    Coach Roy Williams: What Next? (A)

    By: Thomas J. DeLong, Christoper Chang and Scott Schweitzer
    Roy Williams, head coach of the Kansas University Men's Basketball Team, was facing a major decision. The recent resignation of the coach at the University of North Carolina (UNC) had lead to speculation that Williams, a UNC alumnus, would be named as its new coach.... View Details
    Keywords: Decision Choices and Conditions; Resignation and Termination; Job Offer; Leading Change; Management Succession; Performance Improvement; Personal Development and Career; Sports; Kansas; North Carolina
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      Jeffrey J. Bussgang

      General Partner, Flybridge Capital Partners

      Former entrepreneur turned VC, HBS Senior Lecturer, author of three, dad of three, husband of one, civic leader, and fan of all Boston sports.

      Jeffrey J. Bussgang is a Senior... View Details

        Rajiv Lal

        Rajiv Lal, is the Stanley Roth, Sr. Professor of Retailing at Harvard Business School. He is currently teaching an elective MBA course on the Business of Smart Connected Products/IOT. He has been responsible for the retailing curriculum and has served as the course... View Details

        • May 2021 (Revised February 2024)
        • Teaching Note

        THE YES: Reimagining the Future of E-Commerce with Artificial Intelligence (AI)

        By: Ayelet Israeli and Jill Avery
        THE YES, a multi-brand shopping app launched in May 2020 offered a new type of buying experience for women’s fashion, driven by a sophisticated algorithm that used data science and machine learning to create and deliver a personalized store for every shopper, based on... View Details
        Keywords: Data; Data Analytics; Artificial Intelligence; AI; AI Algorithms; AI Creativity; Fashion; Retail; Retail Analytics; E-Commerce Strategy; Platform; Platforms; Big Data; Preference Elicitation; Predictive Analytics; App Development; ＂Marketing Analytics＂; Advertising; Mobile App; Mobile Marketing; Apparel; Online Advertising; Referral Rewards; Referrals; Female Ceo; Female Entrepreneur; Female Protagonist; Analytics and Data Science; Analysis; Creativity; Marketing Strategy; Brands and Branding; Consumer Behavior; Demand and Consumers; Forecasting and Prediction; Marketing Channels; Digital Marketing; Internet and the Web; Mobile and Wireless Technology; AI and Machine Learning; E-commerce; Digital Platforms; Fashion Industry; Retail Industry; Apparel and Accessories Industry; Consumer Products Industry; United States
        Related
        • Program

        Creating Brand Value

        that easily connect them to others who share their tastes. To take full advantage of these trends, brand managers must be able to strengthen their brand through stories that spark conversations—capturing attention, generating engagement, and providing relevant meaning.... View Details
        • February 2013 (Revised March 2013)
        • Case

        Agero: Enhancing Capabilities for Customers

        By: Robert Simons and Natalie Kindred

        This case illustrates the importance of choosing a primary customer as the basis for organization design. Cross Country Group managers adjusted resource allocation, organization design and performance measures over time to transform Cross Country Group from an... View Details

        Keywords: Entrepreneurial Management; Entrepreneurial Gap; Entrepreneurship; Auto Industry; Insurance; Performance Management; Performance Measurement; Performance Measures; Performance Pressure; Decisions; Family Business; Resource Allocation; Organizational Design; Customer Focus and Relationships; Performance Evaluation; Growth and Development Strategy; Service Industry
        Related
        • 29 Jan 2019
        • First Look

        New Research and Ideas, January 29, 2019

        they had never done so before? The credit card business included a popular loyalty program and GPS leadership was very focused on customer engagement and experience for program... View Details
        Keywords: Dina Gerdeman
        • 28 Jan 2019
        • Research & Ideas

        Forget Cash. Here Are Better Ways to Motivate Employees

        motivators that will entice greater effort and loyalty out of workers. Turns out, using cash as a carrot isn’t always the best answer, according to new research by Harvard Business School Assistant Professor Ashley V. Whillans. More than... View Details
        Keywords: by Dina Gerdeman
        • 23 Jan 2024
        • Book

        More Than Memes: NFTs Could Be the Next Gen Deed for a Digital World

        verify ownership—and potentially exchange it—NFTs enable markets to emerge. NFTs have enabled trade in digital images and media files (such as those Ape images we mentioned), as well as new business models around everything from rewards View Details
        Keywords: by Dina Gerdeman; Information Technology; Technology; Financial Services
        • 01 Dec 2023
        • News

        Thinking Ahead

        business of delivering health care than making a diagnosis and prescribing medication,” she says. Today, as cofounder and CEO of Systole, a healthtech startup, Lee is developing a personalized, physician-driven digital exercise program... View Details
        Keywords: Julia Hanna; Illustrations by Chris Gash; News, Library, Internet, and Other Services; Information
        • 25 Aug 2014
        • HBS Case

        Starbucks Reinvented

        of its VIA Ready Brew line; the launch of a loyalty program; investment in and engagement with social media; focus on a global expansion strategy; and the extension of social programs. The company closed stores, restructured its... View Details
        Keywords: by Julia Hanna; Food & Beverage
        • 01 Mar 2024
        • News

        Unlocking the Power of Community

        When Tara Fung (MBA 2016) explains Co:Create, the company she cofounded in 2022 and now leads as CEO, she doesn’t mention Web3 first. “We help innovative brands and creators unlock the power of community,” she explains. Co:Create does this with a new, gamified approach... View Details
        Keywords: April White
        • Web

        CEO Leadership - Institute For Strategy And Competitiveness

        focus on daily operations. Second, you must recognize that your position does not confer the right to lead, nor does it guarantee the loyalty of the organization. Finally, you must remember that you are subject to a host of limitations,... View Details
        • 19 Apr 2010
        • Research & Ideas

        The History of Beauty

        necessary finance, there are contract manufacturers and perfumers that will provide a product for you. This is also an industry subject to sudden shifts in fashion and fads, which disrupt incumbent positions and provide opportunities for new entrants. Brand View Details
        Keywords: by Sean Silverthorne; Beauty & Cosmetics
        • 18 Jan 2022
        • Research & Ideas

        How Eliminating Non-Competes Could Reshape Tech

        can provide through a startup accelerator program or a flexible organizational structure that allows executives to rapidly shift resources toward projects led by these stars. As these strategy examples make evident, the implication of the... View Details
        Keywords: by Kristen Senz; Technology
        • 13 Mar 2018
        • First Look

        March 13, 2018

        February 2018 Management Science Laboratory Evidence on the Effects of Sponsorship on the Competitive Preferences of Men and Women By: Baldiga, Nancy R., and Katherine Baldiga Coffman Abstract—Sponsorship programs have been proposed as... View Details
        Keywords: Sean Silverthorne
        • Web

        ARD - Georges F. Doriot : Educating Leaders, Building Companies, Baker Library, Harvard Business School

        Home Site map Map / Directions Search: General Information HBS Home About Annual Report Campus Commencement Dean Nohria Employment Fifty Years of Women Give News New Construction Academic Programs Doctoral View Details
        • 07 Apr 2020
        • Research & Ideas

        What Customers Need to Hear from You During the COVID Crisis

        story. Offer free or lower-priced products to help people meet the challenges the crisis presents, particularly those most in need, such as healthcare workers or those forced into unemployment due to the changing economic environment. For example, Marriott’s and... View Details
        Keywords: by Jill Avery and Richard Edelman

          Curtis L. Carlson

          Carlson was the first entrepreneur to develop a loyalty program for the grocery chain through the issuance of Gold Bond trading stamps. What began as a simple loyalty View Details
          Keywords: Services