Publications

October 1988 (Revised December 1989)
Case

Siemens Electric Motor Works (B): Pricing Interdivisional Sales

Examines Siemens' policy for pricing products transferred between the manufacturing and sales divisions of their Electric Motor Works, where both are profit centers. It is unique in that the organizational linkage between the product costing system and the transfer... View Details

Keywords: Production; Price; Organizational Structure; Profit; Business Processes; Manufacturing Industry

March 2014 (Revised September 2015)
Case

Clef Company: Turnover

By: Frank V. Cespedes

The Clef case focuses on the issue of turnover in a firm's sales force. Students must analyze the factors contributing to turnover as well as the role of the field sales force in Clef's profitable business strategy. Among other things, the Clef case illustrates that... View Details

Keywords: Sales; Marketing; Strategy; Marketing Strategy; Performance Evaluation; Retail Industry; Consumer Products Industry; United States

30 Jul 2015
Working Paper Summaries

Networks and the Macroeconomy: An Empirical Exploration

Keywords: by Daron Acemoglu, Ufuk Akcigit & William Kerr

Spring 2011
Article

CSR as Reputation Insurance: Primum Non Nocere

By: Dylan B. Minor and John Morgan

We provide a theoretical framework showing how CSR activities can insure a firm against lost reputation in the face of adverse events. We offer evidence for this linkage through a case study and a multi-year analysis of stock price responses for S&P 500 companies... View Details

Keywords: Corporate Social Responsibility; Insurance; Risk Management; Marketing Strategy; Corporate Social Responsibility and Impact; Reputation

October 2007 (Revised March 2009)
Case

Engineering a Renaissance: The Launch of the Harvard School of Engineering and Applied Sciences

Dean Venky of the newly launched School of Engineering and Applied Sciences is faced with a range of opportunities and challenges as he presides over the launching of a new school of engineering at Harvard University. His opportunities include an ample endowment, a... View Details

Keywords: Higher Education; Engineering; Leading Change; Product Launch; Service Operations; Organizational Change and Adaptation; Alliances; Competitive Strategy

08 Jul 2010
Working Paper Summaries

Surviving the Global Financial Crisis: Foreign Direct Investment and Establishment Performance

Keywords: by Laura Alfaro & Maggie Chen

October 2000 (Revised November 2018)
Exercise

Web-Based Beer Game Exercise

By: Janice H. Hammond

The Web-based beer game is an exercise that demonstrates supply channel dynamics. Simulates the flow of material and information in a simplified channel of beer production and distribution, focusing on the linkages between a beer manufacturer, its distributors, a... View Details

Keywords: Distribution Channels; Production

June 1997 (Revised May 1998)
Case

Mobil USM&R (A2)

By: Robert S. Kaplan

Second of a two-part case on the development and use of a Balanced Scorecard (BSC) at Mobil's US Marketing and Refining Division. This case describes the completed BSC, and how this was linked to the BSCs of the independent business units and the internal service... View Details

Keywords: Balanced Scorecard; Performance Evaluation; Management Teams; Management Practices and Processes; Executive Compensation; Motivation and Incentives; Corporate Strategy; Energy Industry; Mining Industry; United States

Research Summary

The Venture Capitalist as Entrepreneur

Noam's dissertation, entitled The Venture Capitalist as Entrepreneur, won Harvards George S. Dively award for dissertation research. In the dissertation, Noam examined the organizational dynamics and characteristics within venture capital firms themselves, viewing... View Details

Research Summary

Strategy and Location

An increasing number of companies finds that their individual success is more and more not only a function of their own decisions but also of the local business environment they operate in. In a globalized world economy, these geographically bound factors are among the... View Details

June 1994 (Revised October 1999)
Background Note

Beer Game, The: Board Version

By: Janice H. Hammond

The beer game is an exercise that demonstrates supply channel dynamics. Simulates the flow of material and information in a simplified channel of beer production and distribution, focusing on the linkages among a beer manufacturer, its distributors, a wholesaler, and a... View Details

Keywords: Cost Management; Information; Distribution Channels; Production; Supply Chain Management; Problems and Challenges

2017
Chapter

Multinational Activity in Emerging Markets: How and When Does Foreign Direct Investment Promote Growth?

By: Laura Alfaro

Among the prominent economic trends in recent decades is the exponential increase in flows of goods and capital driven by technological progress and a falling number of restrictions. A key driver of this phenomenon has been the cross-border production, foreign... View Details

Keywords: Multinational Activity; Growth; Spillovers; Complementarities; Foreign Direct Investment; Emerging Markets; Growth and Development; Multinational Firms and Management

April 1993 (Revised July 1994)
Case

MathSoft, Inc. (A)

By: V. Kasturi Rangan

MathSoft's VP of sales has doubled the size of the company's direct field sales force to support the launch of a new, high-end workstation software product priced at almost $9,000. However, sales of the new product are far below plan. At the same time, the VP of... View Details

Keywords: Information Technology; Corporate Entrepreneurship; Applications and Software; Communication Strategy; Salesforce Management; Marketing Channels; Advertising; Product Launch; Information Technology Industry; Industrial Products Industry; United States

February 1992 (Revised December 1992)
Case

MCI Vision (A)

By: Frank V. Cespedes

This case series focuses on divisional marketing and sales efforts concerning Vision, a new telecommunication product intended for the small business marketplace. Vision represents both a significant opportunity, and different field marketing requirements, for MCI.... View Details

Keywords: Change Management; Marketing Strategy; Product Launch; Product Development; Groups and Teams; Sales; Opportunities; Competitive Strategy

05 Jul 2006
Working Paper Summaries

Deep Links: Business School Students’ Perceptions of the Role of Law and Ethics in Business

Keywords: by Constance E. Bagley, Gavin Clarkson & Rachel Power; Legal Services

2019
Book

Disciples of the State?: Religion and State-Building in the Former Ottoman World

By: Kristin Fabbe

As the Ottoman Empire crumbled, the Middle East and Balkans became the site of contestation and cooperation between the traditional forces of religion and the emergent machine of the sovereign state. Yet such strategic interaction rarely yielded a decisive victory for... View Details

Keywords: Ottoman Empire; Secularism; State-building; Religion; Governing Rules, Regulations, and Reforms; History; Turkey; Greece; Middle East

November 2016 (Revised December 2016)
Module Note

Strategy Execution Module 8: Linking Performance to Markets

By: Robert Simons

This module reading shows how to link profit plans and other performance measurement systems to both internal and external markets. Starting with the transfer of goods and services within a firm, the module discusses the different methods of designing transfer pricing... View Details

Keywords: Management Control Systems; Implementing Strategy; Execution; Transfer Pricing; Activity Based Costing; Return On Investment; Residual Income; EVA; Strategy; Cost Accounting; Activity Based Costing and Management; Markets; Investment Return

October 2014
Article

Hidden Structure: Using Network Methods to Map System Architecture

By: Carliss Y. Baldwin, Alan MacCormack and John Rusnak

In this paper, we describe an operational methodology for characterizing the architecture of complex technical systems and demonstrate its application to a large sample of software releases. Our methodology is based upon directed network graphs, which allows us to... View Details

Keywords: Architecture; Modularity; Dominant Designs; Complexity; Product Design; Software