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Show Results For
- All HBS Web
(658)
- News (256)
- Research (304)
- Events (5)
- Multimedia (33)
- Faculty Publications (237)
- 06 Dec 2022
- Research & Ideas
Latest Isn’t Always Greatest: Why Product Updates Capture Consumers
described exactly the same way.” Garcia-Rada is lead author on a new working paper about the study, co-written with Leslie John, the James E. Burke Professor of Business Administration at HBS, and Michael Norton, the Harold M. Brierley... View Details
- 07 Apr 2022
- Research & Ideas
Giving Back: Consumers Care More About How Companies Donate Than How Much
Companies donate billions of dollars every year, hoping their generosity will not only help important causes, but also attract socially conscious consumers to their brands. What companies might not realize is that people focus less on the total amount a company donates... View Details
Keywords: by Pamela Reynolds
- 01 Jun 2012
- News
Faculty Books
the increasingly global nature of these activities. Sleeping with Your Smartphone: How to Break the 24/7 Habit and Change the Way You Work by Leslie A. Perlow (Harvard Business Review Press) Perlow, the Konosuke Matsushita Professor of... View Details
- 31 Mar 2020
- Cold Call Podcast
Controlling the Emotion of Negotiation
- 22 Apr 2024
- Research & Ideas
When Does Impact Investing Make the Biggest Impact?
HBS colleagues Leslie Jeng, senior lecturer; Josh Lerner, Jacob H. Schiff Professor; Natalia Rigol, assistant professor; and Benjamin N. Roth, Purnima Puri and Richard Barrera Associate Professor. A year-long database build Because no... View Details
Keywords: by Rachel Layne
- 18 Jun 2018
- News
Warning: Scarey Warning Labels Work!
- 24 Jul 2017
- Research & Ideas
People Have an Irrational Need to Complete 'Sets' of Things
forthcoming edition of Journal of Experimental Psychology: General, “Pseudo-Set Framing” was co-written by Barasz; Leslie John, the Marvin Bower Associate Professor at HBS; Elizabeth Keenan, an assistant professor at HBS; and Michael... View Details
Keywords: by Carmen Nobel
- 11 May 2021
- News
How To Talk Yourself Up (Without Turning People Off)
- 21 Apr 2017
- News
Why telling the truth 'warts and all' could help you find love
- 17 Oct 2019
- Research & Ideas
‘Chick Beer’ for Women? Why Gender Marketing Repels More Than Sells
the product they’re being nudged toward evokes a stereotype about their gender. Suggesting that women will clamor for a product wrapped in pink packaging just because some marketer assumes that all women love pink can come across as downright insulting, says... View Details
- 18 Jun 2013
- News
Why You're Sleeping With Your Smartphone
- 27 Nov 2017
- Research & Ideas
Beware the Lasting Impression of a 'Temporary' Selfie
llSource: iStock Think that probably inappropriate Snapchat selfie is safe from leaking into your professional life because it disappears? Think again. Features on some communication apps like Snapchat and Instagram Stories allow you to share your images and messages... View Details
Keywords: by Rachel Layne
- 19 May 2020
- News
Why Privacy Notices Turn Off Shoppers
- 01 Jun 2015
- Research & Ideas
The Surprising Benefits of Oversharing
conclusions about the costs of hiding information carry implications for individuals and companies alike. It turns out that who benefits from disclosing information has everything to do with how they reveal it. Match Game In What Hiding Reveals, Assistant Professor... View Details
Keywords: by Michael Blanding
- 10 Oct 2018
- News
The Legacy of Boaty McBoatface: Beware of Customers Who Vote
- 15 Dec 2014
- News
Deconstructing the Price Tag
- 24 Aug 2016
- Research & Ideas
Behavioral Economists Can Make You a Healthier Consumer and Smarter Marketer
behavioral science, specifically, behavioral economics, tries to understand consumers as they actually behave and promote changes in their decision making around those biases. Harvard Business School Associate Professor Leslie John... View Details
Keywords: by Amelia Kunhardt