Leslie - Publications - Faculty & Research

07 Apr 2021
News

How Teams Work: Lessons from the Pandemic

06 May 2024
News

The Critical Minutes After a Virtual Meeting That Can Build Up or Tear Down Teams

07 Apr 2022
Research & Ideas

Giving Back: Consumers Care More About How Companies Donate Than How Much

Companies donate billions of dollars every year, hoping their generosity will not only help important causes, but also attract socially conscious consumers to their brands. What companies might not realize is that people focus less on the total amount a company donates... View Details

Keywords: by Pamela Reynolds

06 Dec 2022
Research & Ideas

Latest Isn’t Always Greatest: Why Product Updates Capture Consumers

described exactly the same way.” Garcia-Rada is lead author on a new working paper about the study, co-written with Leslie John, the James E. Burke Professor of Business Administration at HBS, and Michael Norton, the Harold M. Brierley... View Details

Keywords: by Michael Blanding; Consumer Products; Retail

31 Mar 2020
Cold Call Podcast

Controlling the Emotion of Negotiation

Keywords: Re: Leslie K. John; Real Estate

22 Apr 2024
Research & Ideas

When Does Impact Investing Make the Biggest Impact?

HBS colleagues Leslie Jeng, senior lecturer; Josh Lerner, Jacob H. Schiff Professor; Natalia Rigol, assistant professor; and Benjamin N. Roth, Purnima Puri and Richard Barrera Associate Professor. A year-long database build Because no... View Details

Keywords: by Rachel Layne

18 Jun 2018
News

Warning: Scarey Warning Labels Work!

21 Feb 2023
News

Are Your Employees Passing Up Incentives? Try Promoting the Programs More

24 Jul 2017
Research & Ideas

People Have an Irrational Need to Complete 'Sets' of Things

forthcoming edition of Journal of Experimental Psychology: General, “Pseudo-Set Framing” was co-written by Barasz; Leslie John, the Marvin Bower Associate Professor at HBS; Elizabeth Keenan, an assistant professor at HBS; and Michael... View Details

Keywords: by Carmen Nobel

11 May 2021
News

How To Talk Yourself Up (Without Turning People Off)

17 Oct 2019
Research & Ideas

‘Chick Beer’ for Women? Why Gender Marketing Repels More Than Sells

the product they’re being nudged toward evokes a stereotype about their gender. Suggesting that women will clamor for a product wrapped in pink packaging just because some marketer assumes that all women love pink can come across as downright insulting, says... View Details

Keywords: by Dina Gerdeman; Consumer Products

21 Apr 2017
News

Why telling the truth 'warts and all' could help you find love

19 May 2020
News

Why Privacy Notices Turn Off Shoppers

01 Jun 2015
Research & Ideas

The Surprising Benefits of Oversharing

conclusions about the costs of hiding information carry implications for individuals and companies alike. It turns out that who benefits from disclosing information has everything to do with how they reveal it. Match Game In What Hiding Reveals, Assistant Professor... View Details

Keywords: by Michael Blanding

18 Jun 2013
News

Why You're Sleeping With Your Smartphone

27 Nov 2017
Research & Ideas

Beware the Lasting Impression of a 'Temporary' Selfie

llSource: iStock Think that probably inappropriate Snapchat selfie is safe from leaking into your professional life because it disappears? Think again. Features on some communication apps like Snapchat and Instagram Stories allow you to share your images and messages... View Details