Publications
Publications
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- Faculty Publications (46)
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- February 1992 (Revised April 1995)
- Case
Pfizer: Global Protection of Intellectual Property
By: Lynn S. Paine and Michael Santoro
Top officials at Pfizer are assessing their strategy for improving protection of Pfizer's patents around the world. The outcome of the Uruguay Round of the GATT negotiations is uncertain, and it is not clear whether an acceptable intellectual property protection... View Details
- 1985
- Chapter
Cost-Benefit Analysis Applied to Risks: Its Philosophy and Legitimacy
By: Dutch Leonard and Richard Zeckhauser
- Research Summary
Research Thrust
By: Rakesh Khurana
I am trained in organizational sociology and my main areas of interest lie in macro-organizational theory and the dynamics of executive labor markets. To date, my research has focused on two themes. The first revolves around understanding the forces that govern the... View Details
- 2010
- Other Unpublished Work
Saving Face by Making Meaning: The Negative Effects of Brand Communities' Self-serving Response to Brand Extensions
By: Jill Avery
An ethnographic study of a brand community following the launch of the Porsche Cayenne SUV finds that brand extensions can negatively affect the value of their parent brands. By studying the collective response to brand extensions of existing consumers and by... View Details
- Research Summary
The Legitimacy of Business
By: George C. Lodge
This was a paper presented at the Philosophy of Management Conference in July of 2004 at St. Anne's College, Oxford University. "Legitimacy of Business" was also published in the Philosophy of Management. View Details