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- All HBS Web (544)
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- 08 May 2015
- News
Prestige brands can expand their reach—and make their core customers proud
types of new customers: brand immigrants and brand tourists. Her findings show that while brand immigrants can dilute a brand’s image, brand tourists increase the pride of established customers by demonstrating admiration and proof of value for the brand, View Details
- 01 Sep 2016
- News
The Taxi Wars of Jakarta
expatriate employees ride them. By comparison, through the Go-Jek app a user could now summon a ride in seconds just as a New Yorker could summon an Uber. Routes were traceable, fares were calculated transparently, and passengers could... View Details
- 06 Dec 2021
- News
Monaco's Digital Transformation
his third year leading Monaco’s digital transformation, Genta is capitalizing on the country’s strengths in pursuit of this vision to further public service and enhance economic prosperity. “What makes Monaco different is that we have an... View Details
Keywords: Jennifer Gillespie
- 04 Sep 2019
- News
In My Humble Opinion: Status Update
celebrities, developers, and news publishers. She also leads mergers and acquisitions. “Facebook’s mission is about giving people the power to build community and bring the world closer together,” she says. “In the short time I’ve been in... View Details
Keywords: Julia Hanna
- 01 Apr 2000
- News
Getting the Message
targeted audience, to provide magazine-style ads with editorial content for specific readers, and -- more and more -- to stream video and audio. In addition, it can measure results and responses instantly and lead View Details
Keywords: Susan Young
- 26 May 2022
- News
Northern California Club Honors Noom; LGBTQ Alumni Share HBS Stories
mission we could commit to for life,” said Jeong, who launched Noom with cofounder Artem Petakov in 2008, in order to “help people everywhere lead healthier lives.” Jeong said that mission helped them through several iterations of ideas... View Details
Keywords: Margie Kelley
- 01 Dec 2020
- News
Quantum Leap
today and the forever after of computing. The company was cofounded in 2019 by Prineha Narang, a leading computational physicist and professor at SEAS (John Paulson School of Engineering and Applied Sciences) who serves as CTO, along with... View Details
- 01 Dec 2014
- News
Faculty Q&A: The New Brand Manager: You
brands best use social media to collaborate with consumers? One way is to use social media as a sounding board in advance of major decisions. Social media makes it easy for us to identify customers who are highly involved in the brand. We could reach out to those... View Details
Keywords: April White
- 01 Jun 2008
- News
A Binary Formula
buildings, this emphasis on science will affect HBS. The unique challenges of managing and leading science-based businesses — certain to be a driver of this century’s new economy — demand new management paradigms. For a core group of HBS... View Details
- 01 Dec 2013
- News
Faculty Books
a start-up, discuss lean prototyping techniques for hardware, identify costly outsourcing mistakes, provide practical tips on user acquisition, offer branding guidelines, and explain how a choir of angel investors often will sing... View Details
- 03 Mar 2017
- News
Big Blue’s Big Bet
conclusion by manually going through the data,” the lead doctor told the Japan Times, “but Watson’s speed is crucial in the treatment of leukemia, which progresses rapidly and can cause complications.” This is the beauty of Watson, which... View Details
Keywords: Paul Kix; illustrations by Dan Page
- 16 May 2018
- News
ALUMNI NVC Finals and Regional Roundup
partnership with HBS Alumni Clubs and Associations, gives alumni entrepreneurs critical exposure among fellow alumni and potential investors throughout the process, leading to seed money and in-kind consulting opportunities even at the... View Details
Keywords: Margie Kelley
- 24 Apr 2014
- News
Seeing glass in a new light
buildings, dynamic glass dramatically increases flexibility in architectural design while reducing energy consumption. As CEO of View Dynamic Glass, Mulpuri has succeeded in taking this 50-year-old nanotechnology to market and is leading... View Details
- 01 Dec 2017
- News
The First Five Years: Emmanuel Straschnov (MBA 2012)
users grow. Most of our users are nontechnical, and they weren't really part of the tech community until they discovered Bubble. Bubble is a way for them to get into the space, as it empowers them to build... View Details
- 01 Mar 2012
- News
Get Creative
“think different,” to borrow a slogan from Apple. And thinking differently leads them to act differently. From our research, consistent patterns emerged that led us to identify five primary discovery skills that underlie innovation:... View Details
- 24 Mar 2022
- News
Well Said
had as an undergrad, going through what you call the rite of passage, end up becoming a business that you built at HBS? How did that insight lead into you founding BoldVoice? Anada Lakra: There were two kinds of paths which led me to it.... View Details
- 01 Sep 2020
- News
Saving Grace
underestimates the scale of the problem because those are only the ones we know about,” Savova says. The situation will be exacerbated by job losses associated with the COVID crisis this year, leading to more than 20 million abandoned... View Details
Keywords: Jen McFarland Flint
- 01 Jun 2006
- News
A Capital Asset
innovation was the introduction of user fees, an idea sparked in part by a spate of climbing mishaps on Mount McKinley in Alaska’s Denali National Park that had sent rescue and recovery costs soaring. (Recalls Cohen: “Hard-core climbers... View Details
- 01 Dec 2018
- News
Alumni and Faculty Books for December 2018
IIB Bank by Paddy McEvoy (MBA 1970) Choice Publishing The story of one man’s journey from the early 1940s to the present day. It is a reflection on how choosing the positives and taking advantage of life’s opportunities can lead to good... View Details
- 10 Mar 2015
- News
Women in Tech: Breaking the Digital Ceiling
encouraging, though their release is. Last year marked the first time most of the leading technology companies publicly reported statistics on gender diversity. The conversation is changing. The question is no longer, does the tech... View Details
Keywords: April White