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Publications

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  • All HBS Web  (739)
    • News  (214)
    • Research  (413)
    • Events  (6)
    • Multimedia  (10)
  • Faculty Publications  (283)

Show Results For

  • All HBS Web  (739)
    • News  (214)
    • Research  (413)
    • Events  (6)
    • Multimedia  (10)
  • Faculty Publications  (283)
← Page 3 of 739 Results →
  • 17 Oct 2019
  • News

How Artificial Intelligence Is Changing Health Care Delivery

  • 24 Apr 2022
  • News

Artificial Intelligence Is Stuck In A Narrow Rut

  • 05 Dec 2019
  • News

How Artificial Intelligence Can Set Meaningful Sales Goals

  • 24 Sep 2018
  • News

Harvard Business School to Expand Case Studies Related to Artificial Intelligence

  • February 2018 (Revised March 2018)
  • Case

Artificial Intelligence and the Machine Learning Revolution in Finance: Cogent Labs and the Google Cloud Platform (GCP)

By: Lauren Cohen, Christopher Malloy and William Powley
This case examines the intersection of two firms (Cogent Labs—a machine learning software firm in Tokyo; and Google, the technology infrastructure giant) attempting to exploit the benefits of artificial intelligence and machine learning in the financial services... View Details
Keywords: Technological Innovation; Finance; Growth and Development Strategy; Business Model; Applications and Software; Infrastructure; Technology Industry; Financial Services Industry
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Cohen, Lauren, Christopher Malloy, and William Powley. "Artificial Intelligence and the Machine Learning Revolution in Finance: Cogent Labs and the Google Cloud Platform (GCP)." Harvard Business School Case 218-080, February 2018. (Revised March 2018.)
  • January 2022
  • Article

Artificial Intelligence, Data-Driven Learning, and the Decentralized Structure of Platform Ecosystems

By: David R. Clough and Andy Wu
Gregory, Henfridsson, Kaganer, and Kyriakou (2020) highlight the important role of data and AI as strategic resources that platforms may use to enhance user value. However, their article overlooks a significant conceptual distinction: the installed base of... View Details
Keywords: Artificial Intelligence; Data Strategy; Ecosystem; Value Capture; Digital Platforms; Analytics and Data Science; Strategy; Learning; Value Creation; AI and Machine Learning; Technology Industry; Information Technology Industry; Video Game Industry; Advertising Industry
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Clough, David R., and Andy Wu. "Artificial Intelligence, Data-Driven Learning, and the Decentralized Structure of Platform Ecosystems." Academy of Management Review 47, no. 1 (January 2022): 184–189.
  • May 2021 (Revised February 2024)
  • Teaching Note

THE YES: Reimagining the Future of E-Commerce with Artificial Intelligence (AI)

By: Ayelet Israeli and Jill Avery
THE YES, a multi-brand shopping app launched in May 2020 offered a new type of buying experience for women’s fashion, driven by a sophisticated algorithm that used data science and machine learning to create and deliver a personalized store for every shopper, based on... View Details
Keywords: Data; Data Analytics; Artificial Intelligence; AI; AI Algorithms; AI Creativity; Fashion; Retail; Retail Analytics; E-Commerce Strategy; Platform; Platforms; Big Data; Preference Elicitation; Predictive Analytics; App Development; "Marketing Analytics"; Advertising; Mobile App; Mobile Marketing; Apparel; Online Advertising; Referral Rewards; Referrals; Female Ceo; Female Entrepreneur; Female Protagonist; Analytics and Data Science; Analysis; Creativity; Marketing Strategy; Brands and Branding; Consumer Behavior; Demand and Consumers; Forecasting and Prediction; Marketing Channels; Digital Marketing; Internet and the Web; Mobile and Wireless Technology; AI and Machine Learning; E-commerce; Digital Platforms; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; United States
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Israeli, Ayelet, and Jill Avery. "THE YES: Reimagining the Future of E-Commerce with Artificial Intelligence (AI)." Harvard Business School Teaching Note 521-097, May 2021. (Revised February 2024.)
  • 15 Jul 2020
  • Video

The HBS Health Minute: Leveraging Artificial Intelligence and Deep-Learning Insights to Improve Health Outcomes and Reduce Costs

  • Fast Answer

How Do I Cite Generative Artificial Intelligence (AI) tools?

Students should consider the use of Chat-GPT and similar generative AI technologies the same as using the internet, and therefore follow the same school... View Details
  • 22 Oct 2019
  • Research & Ideas

Use Artificial Intelligence to Set Sales Targets That Motivate

advanced analytics that incorporate artificial intelligence (AI). “Chung has seen companies dramatically improve productivity after adopting advanced analytics to guide compensation.” In an ideal world, a... View Details
Keywords: by Michael Blanding
  • October 2021 (Revised June 2022)
  • Case

PittaRosso: Artificial Intelligence-Driven Pricing and Promotion

By: Ayelet Israeli
PittaRosso, a traditional Italian shoe retailer, is implementing an AI system to provide pricing and promotion recommendations. The system allows them to implement changes that would affect both the top of funnel and bottom of funnel activities for the company: once... View Details
Keywords: Artificial Intelligence; Pricing; Pricing Algorithm; Pricing Decisions; Pricing Strategy; Pricing Structure; Promotion; Promotions; Online Marketing; Data-driven Decision-making; Data-driven Management; Retail; Retail Analytics; AI; Price; Advertising Campaigns; Analytics and Data Science; Analysis; Digital Marketing; Budgets and Budgeting; Marketing Strategy; Marketing; Transformation; Decision Making; AI and Machine Learning; Retail Industry; Italy
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Israeli, Ayelet. "PittaRosso: Artificial Intelligence-Driven Pricing and Promotion." Harvard Business School Case 522-046, October 2021. (Revised June 2022.)
  • 20 Apr 2021
  • News

10 Things Your Artificial Intelligence Initiative Needs to Succeed

  • October 2021 (Revised March 2022)
  • Supplement

PittaRosso: Artificial Intelligence-Driven Pricing and Promotion

By: Ayelet Israeli and Fabrizio Fantini
PittaRosso, a traditional Italian shoe retailer, is implementing an AI system to provide pricing and promotion recommendations. The system allows them to implement changes that would affect both the top of funnel and bottom of funnel activities for the company: once... View Details
Keywords: Artificial Intelligence; Pricing; Pricing Algorithm; Pricing Decisions; Pricing Strategy; Pricing Structure; Promotion; Promotions; Online Marketing; Data-driven Decision-making; Data-driven Management; Retail; Retail Analytics; Price; Advertising Campaigns; Analytics and Data Science; Analysis; Digital Marketing; Budgets and Budgeting; Marketing Strategy; Marketing; Transformation; Decision Making; Retail Industry; Italy
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Israeli, Ayelet, and Fabrizio Fantini. "PittaRosso: Artificial Intelligence-Driven Pricing and Promotion." Harvard Business School Spreadsheet Supplement 522-710, October 2021. (Revised March 2022.)
  • March 2019
  • Teaching Note

Numenta: Inventing and (or) Commercializing AI

By: David B. Yoffie
This teaching notes accompanies the Numenta case, HBS No. 716-469. The focus is how to scale a new artificial intelligence technology, how to build a platform and overcome chicken-or-the-egg problems, and how to utilize open source software and licensing. View Details
Keywords: Artificial Intelligence; Strategy; Information Technology; Technological Innovation; Commercialization; AI and Machine Learning
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Yoffie, David B. "Numenta: Inventing and (or) Commercializing AI." Harvard Business School Teaching Note 719-462, March 2019.

    Building small business utopia: how artificial intelligence and Big Data can increase small business success

    Small business lending has remained unchanged for decades, laden with frictions and barriers that prevent many small businesses from accessing the capital they need to succeed. Financial technology, or “fintech,” promises to change this trajectory. In 2010, new fintech... View Details
    • November 2, 2021
    • Article

    The Cultural Benefits of Artificial Intelligence in the Enterprise

    By: Sam Ransbotham, François Candelon, David Kiron, Burt LaFountain and Shervin Khodabandeh
    The 2021 MIT SMR-BCG report identifies a wide range of AI-related cultural benefits at both the team and organizational levels. Whether it’s reconsidering business assumptions or empowering teams, managing the dynamics across culture, AI use, and organizational... View Details
    Keywords: AI and Machine Learning; Organizational Culture; Performance Effectiveness
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    Ransbotham, Sam, François Candelon, David Kiron, Burt LaFountain, and Shervin Khodabandeh. "The Cultural Benefits of Artificial Intelligence in the Enterprise." MIT Sloan Management Review, Big Ideas Artificial Intelligence and Business Strategy Initiative (website) (November 2, 2021). (Findings from the 2021 Artificial Intelligence and Business Strategy Global Executive Study and Research Project.)
    • Research Summary

    Building Small Business Utopia: How Artificial Intelligence and Big Data Can Increase Small Business Success

    By: Karen Mills
    Small business lending has remained unchanged for decades, laden with frictions and barriers that prevent many small businesses from accessing the capital they need to succeed. Financial technology, or “fintech,” promises to change this trajectory. In 2010, new fintech... View Details
    • 2019
    • Chapter

    The Impact of Artificial Intelligence on Innovation: An Exploratory Analysis

    By: Iain M. Cockburn, Rebecca Henderson and Scott Stern
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    Cockburn, Iain M., Rebecca Henderson, and Scott Stern. "The Impact of Artificial Intelligence on Innovation: An Exploratory Analysis." Chap. 4 in The Economics of Artificial Intelligence, edited by Ajay K. Agrawal, Joshua Gans, and Avi Goldfarb. University of Chicago Press, 2019.
    • September 2022 (Revised November 2022)
    • Teaching Note

    PittaRosso: Artificial Intelligence-Driven Pricing and Promotion

    By: Ayelet Israeli
    Teaching Note for HBS Case No. 522-046. View Details
    Keywords: Artificial Intelligence; Pricing; Pricing Algorithm; Pricing Decisions; Pricing Strategy; Pricing Structure; Promotion; Promotions; Online Marketing; Data-driven Decision-making; Data-driven Management; Retail; Retail Analytics; Price; Advertising Campaigns; Analytics and Data Science; Analysis; Digital Marketing; Budgets and Budgeting; Marketing Strategy; Transformation; Decision Making; AI and Machine Learning; Retail Industry; Italy
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    Israeli, Ayelet. "PittaRosso: Artificial Intelligence-Driven Pricing and Promotion." Harvard Business School Teaching Note 523-020, September 2022. (Revised November 2022.)
    • Web

    2.1.2 Using ChatGPT & Artificial Intelligence (AI) Tools | MBA

    2.1.2 Using ChatGPT & Artificial Intelligence (AI) Tools The University supports responsible experimentation with generative AI tools, but there are important considerations to keep in mind when using these... View Details
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