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Show Results For
- All HBS Web
(4,743)
- People (25)
- News (1,908)
- Research (2,075)
- Events (5)
- Multimedia (64)
- Faculty Publications (1,447)
- February 1997 (Revised January 2002)
- Case
Launching the BMW Z3 Roadster
By: Robert J. Dolan and Susan M. Fournier
James McDowell, vice president of marketing at BMW North America, Inc., must design Phase II communication strategies for the launch of the new BMW Z3 Roadster. The program follows an "out-of-the-box" prelaunch campaign centered on the placement of the product in the... View Details
Keywords: Management Teams; Marketing Communications; Marketing Strategy; Brands and Branding; Product Launch; Product Positioning; Innovation and Invention; Auto Industry; North America
Dolan, Robert J., and Susan M. Fournier. "Launching the BMW Z3 Roadster." Harvard Business School Case 597-002, February 1997. (Revised January 2002.)
- May 2001 (Revised February 2005)
- Case
KONE: The MonoSpace Launch in Germany
By: Das Narayandas and Gordon Swartz
Focuses on the launch of a new elevator product in Germany. In 1996, global construction slumps and low differentiation among competitive offerings has led to significant price competition and margin erosion in the elevator industry. In these circumstances, KONE, one... View Details
Keywords: Machinery and Machining; Product Launch; Product Development; Construction Industry; Germany
Narayandas, Das, and Gordon Swartz. "KONE: The MonoSpace Launch in Germany." Harvard Business School Case 501-070, May 2001. (Revised February 2005.)
- July 2007 (Revised February 2010)
- Case
Launching Telmore (A)
By: Ramon Casadesus-Masanell, Celso Fernandez and Moritz Jobke
When the Danish mobile phone service provider Telmore entered the market in October 2000, few people took notice. Its business model was not perceived as particularly aggressive or threatening to the industry. Less than three years later, Telmore's creative adaptation... View Details
Keywords: Business Model; Disruptive Innovation; Market Entry and Exit; Creativity; Adaptation; Competitive Advantage; Telecommunications Industry; Denmark
Casadesus-Masanell, Ramon, Celso Fernandez, and Moritz Jobke. "Launching Telmore (A)." Harvard Business School Case 708-414, July 2007. (Revised February 2010.)
- 25 Oct 2016
- Video
FGI Location Launch
- January 2004
- Supplement
Pokemon U.S. Launch Infomercial
Fournier, Susan M. "Pokemon U.S. Launch Infomercial." Harvard Business School Video Supplement 504-808, January 2004.
- 10 Feb 2016
- News
Drone Racing League Launches
- November 2022
- Course Overview Note
Launching Technology Ventures (LTV)
Bussgang, Jeffrey J. "Launching Technology Ventures (LTV)." Harvard Business School Course Overview Note 823-058, November 2022.
- 2007
- Case
Infosys: New Service Launch
By: Vijay Govindarajan and Chris Trimble
Govindarajan, Vijay, and Chris Trimble. "Infosys: New Service Launch." 2007. (Case No. 2-0028.)
- February 2003 (Revised May 2003)
- Case
Accel Partners' European Launch
By: G. Felda Hardymon and Josh Lerner
In spring 2001, with the venture market crashing all around, the London office of Accel Partners, a major west coast venture capital firm, needs to make a decision about investing in an Irish software company. As the first investment of the new European operation, the... View Details
Keywords: Investment; Growth and Development Strategy; Venture Capital; Global Strategy; Decision Choices and Conditions; Expansion; Management Practices and Processes; Partners and Partnerships; Financial Services Industry; London; United States
Hardymon, G. Felda, and Josh Lerner. "Accel Partners' European Launch." Harvard Business School Case 803-021, February 2003. (Revised May 2003.)
- October 2002 (Revised May 2021)
- Case
Group Process in the Challenger Launch Decision (A)
By: Amy C. Edmondson and Laura Feldman
The night before the launch of the Challenger shuttle, officials from Morton Thiokol (Solid Rocket Booster manufacturer) and NASA participated in a teleconference to discuss whether to postpone the shuttle launch due to predicted low temperatures at Kennedy Space... View Details
Keywords: Process Analysis; Problems and Challenges; Groups and Teams; Engineering; Risk Management; Analysis; Decision Making; Aerospace Industry; United States
Edmondson, Amy C., and Laura Feldman. "Group Process in the Challenger Launch Decision (A)." Harvard Business School Case 603-068, October 2002. (Revised May 2021.)
- March 2005 (Revised August 2007)
- Case
Brocade: Launching the Multiprotocol Router
By: Elie Ofek and Mamoon Hamid
Brocade management is preparing for the launch of a new technology for data storage. The multiprotocol router improves on existing technology and has the potential to change the way firms design their data storage networks. Students must determine the target market for... View Details
Keywords: Customer Satisfaction; Price; Product Launch; Partners and Partnerships; Segmentation; Information Infrastructure; Technology Adoption; Information Technology Industry
Ofek, Elie, and Mamoon Hamid. "Brocade: Launching the Multiprotocol Router." Harvard Business School Case 505-064, March 2005. (Revised August 2007.)
- November 1983 (Revised October 1989)
- Case
Procter & Gamble Europe: Vizir Launch
Describes P&G's expansion in Europe, including the development of a strong country subsidiary management, responsive to local market differences. The launch of a new product presents strategic and organizational challenges as P&G considers making this their first... View Details
Keywords: Business Subsidiaries; Trade; Business or Company Management; Growth and Development Strategy; Product Launch; Emerging Markets; Organizational Design; Problems and Challenges; Expansion; Europe
Bartlett, Christopher A. "Procter & Gamble Europe: Vizir Launch." Harvard Business School Case 384-139, November 1983. (Revised October 1989.)
- April 1993 (Revised June 1993)
- Case
Northern Telecom (B): The Norstar Launch
By: Robert J. Dolan
Northern Telecom has spent $50 million to develop a new family of telephone systems for small businesses. The investment proposal was justified on the basis of appreciable market share impact. Now, the project team must develop the appropriate supporting marketing... View Details
Keywords: Communication Technology; Investment; Product Launch; Product Development; Telecommunications Industry; Canada; United States
Dolan, Robert J. "Northern Telecom (B): The Norstar Launch." Harvard Business School Case 593-104, April 1993. (Revised June 1993.)
- 01 Sep 2008
- News
WSA Launches Scholarship Fund
The HBS Women’s Student Association (WSA) has announced plans to establish a new scholarship fund and has revived its popular first-year exam review sessions, an idea first suggested by the newly formed Alumnae Advisory Board. The WSA scholarship is only the second... View Details
- 18 May 2015
- News
Harvard Business School Launches Gender Initiative
- June 2024
- Case
Tremblant Capital: Launching an Active ETF
By: Robin Greenwood, Luis M. Viceira and Robert Ialenti
The case highlights deliberations led by Brett Barakett, CEO and chief investment officer of Tremblant Capital, just months prior to launching an actively managed ETF, Tremblant Global (TOGA). However, his team continued to have reservations around the launch. On the... View Details
Keywords: Asset Management; Investment Funds; Product Launch; Risk and Uncertainty; Financial Services Industry
Greenwood, Robin, Luis M. Viceira, and Robert Ialenti. "Tremblant Capital: Launching an Active ETF." Harvard Business School Case 224-112, June 2024.
- August 2007 (Revised November 2008)
- Case
Biocon: Launching a New Cancer Drug in India
By: Sunil Gupta and Das Narayandas
Kiran Majumdar-Shaw, the CEO of Biocon has to make product launch timing, pricing, channel, and communications mix decisions relating to the launch of BioMAb, a new cancer drug in India. View Details
Keywords: Price; Health Care and Treatment; Marketing Strategy; Product Launch; Planning; Biotechnology Industry; Pharmaceutical Industry; India
Gupta, Sunil, and Das Narayandas. "Biocon: Launching a New Cancer Drug in India." Harvard Business School Case 508-026, August 2007. (Revised November 2008.)
- July 2015 (Revised April 2016)
- Case
Launching Yelp Reservations (A)
By: Michael Luca, Kevin Mohan and Patrick Rooney
This case presents a multi-party negotiation among Yelp, current partner OpenTable, and two startups in the online restaurant reservation industry. View Details
Keywords: Information Technology; Negotiation; Business Startups; Acquisition; Technology Industry; United States
Luca, Michael, Kevin Mohan, and Patrick Rooney. "Launching Yelp Reservations (A)." Harvard Business School Case 916-003, July 2015. (Revised April 2016.)