Filter Results:
(168)
Show Results For
- All HBS Web
(964)
- News (168)
- Research (611)
- Events (2)
- Multimedia (4)
- Faculty Publications (240)
Show Results For
- All HBS Web
(964)
- News (168)
- Research (611)
- Events (2)
- Multimedia (4)
- Faculty Publications (240)
Sort by
- 01 Oct 2000
- News
Faculty Retirements
Michael Jensen, the Jesse Isidor Straus Professor of Business Administration, Emeritus, is an authority on organizational theory, organizational strategy, and finance. He is codirector of The Monitor Company Organizational Strategy... View Details
- 04 Sep 2019
- News
Ask the Expert: Bounce Back
questions about the continuing reign of email and how to put it to use in any industry. How is email monetization different from web optimization? Email monetization places pay-per-click ads directly into emails that are sent by publishers, and View Details
Keywords: Jen McFarland Flint
- 01 Oct 1998
- News
Short Takes
recently published in the Journal of the American Medical Association, HBS assistant professor Charles King III investigates whether, indeed, cigarette companies advertise to magazine readers between the... View Details
Keywords: Eileen K. McCluskey
- 01 Mar 2004
- News
The Weather Channel Forecast: Challenges Ahead
avoided asking cable operators for higher subscriber fees, currently about nine cents per household per month. Instead, it is looking to boost advertising revenue. Early this year, it began rolling out new computerized ad targeting... View Details
- 01 Feb 2000
- News
He Begs to Differentiate
operate. As a result, branding becomes more and more important - differentiating what they do and what they sell. That's good for us, because we're in the differentiation business." WPP is one of the world's largest advertising and... View Details
- 01 Jun 2002
- News
History Matters
marketing strategist in the wake of a softening economy, shrinking advertising budgets, and eroding consumer confidence, in addition to the aftershocks of September 11. “In this volatile environment, marketers and CEOs realize with new... View Details
- 17 Feb 2011
- News
Field Report: Rwanda
a private media company and Karisimbi client. The group worked with Tele-10 to identify ways to improve its advertising sales process for radio advertising and to help improve... View Details
- 01 Jun 2016
- News
Alumni and Faculty Books for June 2016
Alumni Books The Founder’s Mentality: How to Overcome the Predictable Crises of Growth by James Allen (MBA 1989) and Chris Zook (Harvard Business Review Press) Based on their decade-long study of companies in more than 40 countries, the... View Details
- 01 Jan 2010
- News
Susan L. Decker, MBA 1986
magazine’s poll of money managers. She eventually went on to serve as global head of research, where she helped design and build DLJ’s global equity research business. Decker’s next move was to one of the companies she had worked with as... View Details
- 18 Apr 2022
- News
Home Grown
cofounded InMobi, a mobile-first advertising platform that achieved unicorn status in 2011—the first consumer technology company fully conceived and executed in India to do so. In this episode of Skydeck,... View Details
- 05 Jul 2011
- News
Driving Innovation
entertainment, and travel to her initial responsibility for automotive vertical at Google, reported a May 30, 2011 profile in Advertising Age. During her tenure, the search engine company has acquired... View Details
- 01 Sep 2010
- News
Fair Trade
companies touted cleanliness as good for health and success, but also for beauty. Hair washing, long unfashionable, was also a 20th-century phenomenon. This 1905 German advertisement promotes one of the... View Details
- 01 Jun 2014
- News
Faculty Q&A: The Cup Runneth Over
For marketers, how big is the World Cup? Its power can't be overstated. Some 3 billion people will watch the tournament, and marketers will spend hundreds of millions of dollars to engage their attention. FIFA, the governing body of international soccer, already has... View Details
Keywords: Garry Emmons
- 01 Oct 2018
- News
Advancing Opportunities for Others
I had to ask myself, ‘What risk are you taking? You've been doing this for 20 years; you're good at it; you can do four or five deals in a week; and no other company knows that you're working on any other deal. Maybe you've got a little... View Details
Keywords: Finance
- 01 Dec 2013
- News
14 for '14
consumer data, expect social platforms to grab media dollars from TV budgets and to drive e-commerce sales. Facebook continues to grow but look for Google to get more aggressive by leveraging YouTube and Google+." —Walter Delph (MBA 2003), CEO of the social View Details
- 01 Apr 1999
- News
A Vibrant Brand
his stock-in-trade as the advertising revenues for Vibe, Spin, and Blaze, the three magazines he now oversees at Vibe/Spin Ventures. As a founding member of the Vibe team, Clinkscales has watched the magazine's circulation grow from... View Details
Keywords: Susan Young
- 05 Aug 2015
- News
Bringing New Life to an Iconic Magazine
the organization (now operating as the Advisory Board Company and Corporate Executive Board) employs more than 6,500 people and generates annual revenues approaching $1.5 billion. While he didn’t fulfill his political dreams, Bradley... View Details
- 01 Dec 2006
- News
One-on-One with Jeff Hicks
programming, so you have to give me your attention. The reality is that you don’t have to give me your attention anymore. I have to earn it. What makes CP+B different? We don’t think of ourselves as an advertising agency in the typical... View Details
- 01 Jun 2000
- News
Going Public: Christopher S. Yeh
in both engineering and creative writing, Yeh helped launch Juno Online Services, one of the pioneers of free e-mail. He then moved on to D.E. Shaw, where he developed strategic alliances for the firm's online brokerage division. But the most impressive entry on Yeh's... View Details
Keywords: Garry Emmons
- 15 Dec 2024
- News
Skydeck: Reddit’s Rise
internet and has such a big audience.” “I have a pretty optimistic personality, which has led me to do two turnarounds, like AOL and Time, Inc. were both seriously disrupted businesses.” “We [started] with advertising because it Reddit... View Details