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Show Results For
- All HBS Web
(969)
- News (169)
- Research (612)
- Events (2)
- Multimedia (4)
- Faculty Publications (239)
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- 01 Dec 1999
- News
The Message and the Media: Advertising's Brave New World
Long defined almost exclusively in terms of print and broadcast outlets, mass media as an industry has been undergoing a major transformation - and that means big changes for the advertising industry, too. The Internet, for example, which... View Details
Keywords: Peter K. Jacobs
- 01 Oct 2018
- News
Advancing Opportunities for Others
I had to ask myself, ‘What risk are you taking? You've been doing this for 20 years; you're good at it; you can do four or five deals in a week; and no other company knows that you're working on any other deal. Maybe you've got a little... View Details
Keywords: Finance
- 01 Mar 2004
- News
The Weather Channel Forecast: Challenges Ahead
avoided asking cable operators for higher subscriber fees, currently about nine cents per household per month. Instead, it is looking to boost advertising revenue. Early this year, it began rolling out new computerized ad targeting... View Details
- 01 Dec 2006
- News
One-on-One with Jeff Hicks
programming, so you have to give me your attention. The reality is that you don’t have to give me your attention anymore. I have to earn it. What makes CP+B different? We don’t think of ourselves as an advertising agency in the typical... View Details
- 01 Mar 2017
- News
Weaving Success in India
Photographs and advertisements from Nalli’s nearly nine decades in business. (Courtesy Lavanya Nalli) Photographs and advertisements from Nalli’s nearly nine decades in business. (Courtesy Lavanya Nalli)... View Details
Keywords: April White
- 01 Feb 2000
- News
He Begs to Differentiate
operate. As a result, branding becomes more and more important - differentiating what they do and what they sell. That's good for us, because we're in the differentiation business." WPP is one of the world's largest advertising and... View Details
- 01 Jan 2007
- News
Sir Martin S. Sorrell, MBA 1968
a current client and supplier, Google, which has shown an interest in expanding its reach beyond online search advertising and aims to use the entire gamut of video, audio, and print media to create View Details
- 01 Apr 2000
- News
New Exhibit Highlights Turning Point for American Business
on display in Morgan Hall, titled "The Emergence of Modern American Business." The exhibit features large black-and-white photographs, colorful advertising cards, informative broadsides, and other memorabilia selected from the Baker... View Details
Keywords: Nancy O. Perry
- 01 Oct 2000
- News
Faculty Retirements
Michael Jensen, the Jesse Isidor Straus Professor of Business Administration, Emeritus, is an authority on organizational theory, organizational strategy, and finance. He is codirector of The Monitor Company Organizational Strategy... View Details
- 18 Mar 2014
- News
The Oz of Data Opens the Curtain
Microsoft's online advertising business, began steering the company on a dramatically new course last year. In September 2013, Acxiom unveiled the beta version of a free website called AbouttheData.com,... View Details
- 01 Jun 2016
- News
Alumni and Faculty Books for June 2016
Alumni Books The Founder’s Mentality: How to Overcome the Predictable Crises of Growth by James Allen (MBA 1989) and Chris Zook (Harvard Business Review Press) Based on their decade-long study of companies in more than 40 countries, the... View Details
- 04 Sep 2019
- News
Ask the Expert: Bounce Back
questions about the continuing reign of email and how to put it to use in any industry. How is email monetization different from web optimization? Email monetization places pay-per-click ads directly into emails that are sent by publishers, and View Details
Keywords: Jen McFarland Flint
- 22 Sep 2015
- News
Getting New Ideas off the Ground
of the things that we learned was that you could target advertising in a very different way if you were to think about the cable infrastructure differently. So we built another company in the View Details
- 18 Apr 2022
- News
Home Grown
cofounded InMobi, a mobile-first advertising platform that achieved unicorn status in 2011—the first consumer technology company fully conceived and executed in India to do so. In this episode of Skydeck,... View Details
- 05 Jul 2011
- News
Driving Innovation
entertainment, and travel to her initial responsibility for automotive vertical at Google, reported a May 30, 2011 profile in Advertising Age. During her tenure, the search engine company has acquired... View Details
- 01 Sep 2010
- News
Fair Trade
companies touted cleanliness as good for health and success, but also for beauty. Hair washing, long unfashionable, was also a 20th-century phenomenon. This 1905 German advertisement promotes one of the... View Details
- 18 May 2015
- News
The First Five Years: Anjali Vaidya (MBA 2010)
Where did you go after you graduated from HBS? “I spent three and a half years working at Google on mobile advertising and have been at Yahoo, also working on mobile monetization, since October 2013.” What are the most important things... View Details
- 01 Jun 2014
- News
Faculty Q&A: The Cup Runneth Over
For marketers, how big is the World Cup? Its power can't be overstated. Some 3 billion people will watch the tournament, and marketers will spend hundreds of millions of dollars to engage their attention. FIFA, the governing body of international soccer, already has... View Details
Keywords: Garry Emmons
- 17 Feb 2011
- News
Field Report: Rwanda
a private media company and Karisimbi client. The group worked with Tele-10 to identify ways to improve its advertising sales process for radio advertising and to help improve... View Details
- 01 Jun 2002
- News
History Matters
marketing strategist in the wake of a softening economy, shrinking advertising budgets, and eroding consumer confidence, in addition to the aftershocks of September 11. “In this volatile environment, marketers and CEOs realize with new... View Details