Kraft - Publications - Faculty & Research

18 Jul 2017
First Look

First Look at New Research and Ideas, July 18, 2017

School Case 517-133 Kjell and Company: Motivating Salespeople Through the Sales-Force Compensation Plan (B) No abstract available. Purchase this case:https://cb.hbsp.harvard.edu/cbmp/product/517133-PDF-ENG Harvard Business School Case 317-127 Battle for the Soul of... View Details

Keywords: Sean Silverthorne

11 Jun 2001
Research & Ideas

E-Commerce Unplugged

behavior. Good examples of such companies are leaders in the consumer packaged-goods industry such as Coca-Cola, PepsiCo, Procter & Gamble and Kraft Foods—or retail organizations such as Wal-Mart and Best Buy. Consider the following... View Details

Keywords: by Nitin Nohria & Marty Leestma

14 Dec 2015
Research & Ideas

Deflategate and the Sustained Success of the New England Patriots

in the case yet, but would welcome someone involved to join the class for its discussion. There are several with HBS ties from which to choose. In addition to Wells, Patriots president Jonathan Kraft is an HBS grad (’90) and former... View Details

Keywords: by Roberta Holland; Sports

22 May 2007
First Look

First Look: May 22, 2007

chapter as one of the great marketing companies, in league with Kraft Food or Coca-Cola. The job of the next CEO would be to unlock the enterprise value of the company in the face of continuing customer consolidation and increasingly... View Details

Keywords: Martha Lagace

27 Dec 2010
Research & Ideas

HBS Faculty on 2010’s Biggest Business Developments

advertisements to building their own outlets and content. Kraft Foods, for example, is now one of the largest publishers of food-related materials. IBM is launching thought leadership communities. PepsiCo uses social networks to reach... View Details

Keywords: by Staff

16 Jan 2019
Research & Ideas

What Football Firings Teach Managers About Staying Relevant

1997 to 1999. The team made the playoffs the first two seasons before falling off in the third, and the team’s win total dropped by one each year before Patriots owner Robert Kraft decided to move on. Carroll believed one of his failings... View Details

Keywords: by Boris Groysberg, Evan M.S. Hecht, and Abhijit Naik; Sports

Publications