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Publications

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    • All HBS Web  (243)
      • Faculty Publications  (62)

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      • 2009
      • Working Paper

      Do Friends Influence Purchases in a Social Network?

      By: Raghuram Iyengar, Sangman Han and Sunil Gupta

      Social networks, such as Facebook and Myspace have witnessed a rapid growth in their membership. Some of these businesses have tried an advertising-based model with very limited success. However, these businesses have not fully explored the power of their members to... View Details

      Keywords: Marketing; Network Effects; Sales; Power and Influence; Social and Collaborative Networks; Web Sites; South Korea
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      Iyengar, Raghuram, Sangman Han, and Sunil Gupta. "Do Friends Influence Purchases in a Social Network?" Harvard Business School Working Paper, No. 09-123, April 2009.
      • November 2008 (Revised November 2008)
      • Case

      Cyworld: Creating and Capturing Value in a Social Network

      By: Sunil Gupta and Sangman Han
      In May 2008, the new CEO of Cyworld, a social network company in Korea, had to decide how to create and capture value from his rapidly growing user base. Cyworld was founded in 1999, and in 2003 it was acquired by SK Telecom, a leading mobile service provider in Korea.... View Details
      Keywords: Customer Value and Value Chain; Consumer Behavior; Social and Collaborative Networks; Segmentation; Value Creation; South Korea
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      Gupta, Sunil, and Sangman Han. "Cyworld: Creating and Capturing Value in a Social Network." Harvard Business School Case 509-012, November 2008. (Revised November 2008.)
      • May 2008 (Revised December 2010)
      • Case

      Chi Mei Optoelectronics

      By: Willy C. Shih, Chintay Shih, Jyun-Cheng Wang and Ho Howard Yu
      Chi Mei is a Taiwanese industrial group that makes a major diversification into the technology intensive TFT-LCD flat panel display industry. Because the diversification is far away from its core competence in petrochemicals, it is an opportunity to examine how the... View Details
      Keywords: Globalized Firms and Management; Supply Chain; Corporate Strategy; Diversification; Information Technology; Electronics Industry; Manufacturing Industry; China; South Korea; Taiwan
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      Shih, Willy C., Chintay Shih, Jyun-Cheng Wang, and Ho Howard Yu. "Chi Mei Optoelectronics." Harvard Business School Case 608-123, May 2008. (Revised December 2010.)
      • February 2008
      • Supplement

      Shinhan Financial Group (B)

      By: Rosabeth Moss Kanter and Matthew J. Morgan
      By 2007, there were many signs that the merger of Chohung and Shinhan banks to form the Shinhan Financial Group in 2003 had met its goals. Shinhan Financial Group's stock price had increased from $31 a share at its opening on the New York Stock Exchange in September... View Details
      Keywords: Mergers and Acquisitions; Global Strategy; Expansion; Markets; Strategic Planning; South Korea
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      Kanter, Rosabeth Moss, and Matthew J. Morgan. "Shinhan Financial Group (B)." Harvard Business School Supplement 308-095, February 2008.
      • October 2007 (Revised May 2008)
      • Case

      Transforming Korea Inc: Financial Crisis and Institutional Reform

      By: Laura Alfaro and Renee Kim
      South Korea, as one of the Asian "tiger" economies, transformed itself into the world's 11th largest economy and major exporter by 1996, emerging from being one of the lowest income countries in the region back in the 1960s. Yet one year later in 1997, Korea was swept... View Details
      Keywords: Development Economics; Financial Crisis; Governing Rules, Regulations, and Reforms; Business and Government Relations; South Korea
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      Alfaro, Laura, and Renee Kim. "Transforming Korea Inc: Financial Crisis and Institutional Reform." Harvard Business School Case 708-007, October 2007. (Revised May 2008.)
      • October 2007
      • Teaching Note

      Transforming Korea Inc: Financial Crisis and Institutional Reform (TN)

      By: Laura Alfaro and Renee Kim
      Teaching Note for 708007. View Details
      Keywords: Financial Crisis; Governing Rules, Regulations, and Reforms; Transformation; Policy; Development Economics; Investment Funds; International Finance; Financing and Loans; South Korea
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      Alfaro, Laura, and Renee Kim. "Transforming Korea Inc: Financial Crisis and Institutional Reform (TN)." Harvard Business School Teaching Note 708-027, October 2007.
      • April 2007 (Revised June 2008)
      • Background Note

      AmorePacific

      By: Elie Ofek and Kerry Herman
      Describes the dominant firm in the Korean cosmetics market up to the mid-2000s. Gives background on AmorePacific's historical evolution, its current brands, and the competition it faces from local and international players. Also provides information on the market... View Details
      Keywords: History; Competition; Distribution Channels; Brands and Branding; Beauty and Cosmetics Industry; South Korea
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      Ofek, Elie, and Kerry Herman. "AmorePacific." Harvard Business School Background Note 507-070, April 2007. (Revised June 2008.)
      • March 2007 (Revised January 2008)
      • Case

      Korea: After the 1997 Financial Crisis

      By: Laura Alfaro, Rafael M. Di Tella and Renee Kim
      Examines what happened to Korea after the 1997 financial crisis and the implementation of the IMF-mandated reforms imposed on Korea as conditionalities to the country's emergency loan package. View Details
      Keywords: Financial Crisis; Macroeconomics; Financing and Loans; Governing Rules, Regulations, and Reforms; Crisis Management; South Korea
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      Alfaro, Laura, Rafael M. Di Tella, and Renee Kim. "Korea: After the 1997 Financial Crisis." Harvard Business School Case 707-042, March 2007. (Revised January 2008.)
      • March 2007 (Revised March 2009)
      • Case

      Cherrypicks

      By: William R. Kerr
      Cherrypicks is a Hong Kong communications start-up approaching a large Korean mobile operator for a partnership to take the operator's products to markets outside of Korea. SK Telecom's (SKT) Ring Back Tones (RBT) product is a spectacular success in South Korea, but... View Details
      Keywords: Business Model; Business Startups; Communication Strategy; Entrepreneurship; Partners and Partnerships; Communications Industry; China; Hong Kong; South Korea
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      Kerr, William R. "Cherrypicks." Harvard Business School Case 807-106, March 2007. (Revised March 2009.)
      • July 2006
      • Teaching Note

      New Songdo City (TN)

      By: Arthur I Segel
      Keywords: Urban Development; South Korea
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      Segel, Arthur I. "New Songdo City (TN)." Harvard Business School Teaching Note 207-004, July 2006.
      • September 2005 (Revised June 2012)
      • Case

      New Songdo City

      By: Arthur I Segel, Brandon Blaser, Gerardo Garza, Albert Kim, John Richard and Andrew Murphy
      The government of South Korea has chosen John Hynes and Gale International to construct New Songdo City. This is an entirely new city, about the size of Boston, between the new Incheon airport and the capital of Seoul. The proposed city is the government's attempt to... View Details
      Keywords: Buildings and Facilities; Urban Development; Construction; Design; Climate Change; South Korea
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      Segel, Arthur I., Brandon Blaser, Gerardo Garza, Albert Kim, John Richard, and Andrew Murphy. "New Songdo City." Harvard Business School Case 206-019, September 2005. (Revised June 2012.)
      • June 2005
      • Background Note

      Overview of the Japanese Apparel Market

      By: Rajiv Lal and Arar Han
      Provides an overview of the Japanese apparel market, which was a 13.1 trillion yen industry in 2003, reflecting 5.5% year-over-year shrinkage since 1997, when retailers logged 17.5 trillion yen in sales. Compared to their global counterparts, Japanese apparel shoppers... View Details
      Keywords: Trends; Financial Crisis; Trade; Emerging Markets; Sales; Luxury; Competition; Segmentation; Apparel and Accessories Industry; Fashion Industry; Asia; China; Japan; Korean Peninsula
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      Lal, Rajiv, and Arar Han. "Overview of the Japanese Apparel Market." Harvard Business School Background Note 505-068, June 2005.
      • February 2005 (Revised March 2008)
      • Case

      Shinhan Financial Group (A)

      By: Rosabeth M. Kanter and Ryan Raffaelli
      Mr. Young Hwi Choi, president and CEO of Shinhan Financial Group, embarked on an unconventional post-merger integration strategy with recently acquired Chohung Bank. The strategy focused on integrating traditional operations while attending to employees' reactions to... View Details
      Keywords: Mergers and Acquisitions; Change Management; Employees; Leading Change; Organizational Change and Adaptation; Organizational Culture; Emotions; Integration; South Korea
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      Kanter, Rosabeth M., and Ryan Raffaelli. "Shinhan Financial Group (A)." Harvard Business School Case 305-075, February 2005. (Revised March 2008.)
      • May 2001
      • Supplement

      Korea Stock Exchange

      By: Tarun Khanna
      Features a presentation by In-Kie Hong of Korea Stock Exchange discussing the depth of the crisis, its origin, and its possible resolution in the end. In-Kie Hong addresses a class of MBA students at the Harvard Business School. View Details
      Keywords: Financial Crisis; Financial Markets; Stocks; Financial Services Industry; Korean Peninsula
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      Khanna, Tarun. "Korea Stock Exchange." Harvard Business School Video Supplement 701-806, May 2001.
      • September 2000 (Revised March 2001)
      • Teaching Note

      Korea Stock Exchange 1998 TN

      By: Tarun Khanna and Krishna G. Palepu
      Teaching Note for (9-199-033). View Details
      Keywords: Accounting Industry; Financial Services Industry; South Korea
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      Khanna, Tarun, and Krishna G. Palepu. "Korea Stock Exchange 1998 TN." Harvard Business School Teaching Note 101-002, September 2000. (Revised March 2001.)
      • December 1998 (Revised March 2001)
      • Case

      Korea Stock Exchange, 1998

      By: Tarun Khanna, Krishna G. Palepu and James Chang
      Following a major financial crisis, the South Korean government attempted to revive the Korea Stock Exchange to spur equity investment in Korean companies. This case describes the reforms undertaken so far and the challenges that lay ahead. View Details
      Keywords: Equity; Stocks; Restructuring; Emerging Markets; Corporate Governance; Business and Government Relations; Accounting Industry; Financial Services Industry; South Korea
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      Khanna, Tarun, Krishna G. Palepu, and James Chang. "Korea Stock Exchange, 1998." Harvard Business School Case 199-033, December 1998. (Revised March 2001.)
      • October 1997 (Revised March 1998)
      • Case

      Daewoo's Globalization: Uz-Daewoo Auto Project

      By: John A. Quelch
      The top management at Daewoo is reviewing its close relationship with the Uzbekistan government, focusing especially on the performance of Uz-Daewoo Auto, a strategic alliance to manufacture and market passenger cars. View Details
      Keywords: Globalized Economies and Regions; Alliances; Developing Countries and Economies; Manufacturing Industry; Auto Industry; Uzbekistan; South Korea
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      Quelch, John A., and Chanhi Park. "Daewoo's Globalization: Uz-Daewoo Auto Project." Harvard Business School Case 598-065, October 1997. (Revised March 1998.)
      • August 1996 (Revised December 1996)
      • Case

      Korean Development and Western Economics

      By: George C. Lodge and Courtenay Sprague
      Provides a summary of Korea's economic performance during the past 40 years. Korea's economic strategy is discussed with regard to context--both the domestic (historic) and the international factors that have informed Korea's development. Simultaneously, Korea also... View Details
      Keywords: Strategy; Development Economics; Decision Making; Policy; North Korea; South Korea
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      Lodge, George C., and Courtenay Sprague. "Korean Development and Western Economics." Harvard Business School Case 797-008, August 1996. (Revised December 1996.)
      • August 1994 (Revised July 1995)
      • Case

      Astra Sports, Inc. (A)

      By: John A. Quelch
      Astra executives meet to discuss how to counteract the appearance of Korean-made counterfeit athletic shoes in Europe, Asia, and Latin America. View Details
      Keywords: Brands and Branding; Strategy; Crime and Corruption; Manufacturing Industry; Apparel and Accessories Industry; Sports Industry; North Korea; Latin America; South Korea; Asia; Europe
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      Quelch, John A. "Astra Sports, Inc. (A)." Harvard Business School Case 595-007, August 1994. (Revised July 1995.)
      • 1992
      • Chapter

      Korea in the Middle

      By: M. E. Porter
      Keywords: Trade; South Korea
      Citation
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      Porter, M. E. "Korea in the Middle." In Korean Competitiveness: A Shortcut to an Advanced Nation. Seoul, Korea: Dong-Sung Cho, 1992.
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