Kodak - Publications - Faculty & Research

08 Mar 2012
Research & Ideas

Unplugged: What Happened to the Smart Grid?

Kodak. If you were Kodak [several years ago], you were selling to consumers, your suppliers were chemical companies, and there was no substitute for high-quality film. Kodak was among the most profitable... View Details

Keywords: by Dina Gerdeman; Energy; Utilities

12 Apr 2016
First Look

April 12, 2016

from another company. Morrill had to clearly prioritize her financial and strategic decisions. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/816073-PDF-ENG Harvard Business School Case 216-006 Eastman Kodak Company:... View Details

Keywords: Sean Silverthorne

26 Apr 2004
Research & Ideas

A Clear Eye for Innovation

well. Most successful enterprises are adept at refining their current offerings, but they falter when it comes to pioneering radically new products and services. Kodak and Boeing are just two of the more recent examples of once dominant... View Details

Keywords: by Charles A. O'Reilly III & Michael L. Tushman

16 Jun 2003
Research & Ideas

Historical Perspective: Levitt Shaped the Debate

marketing wisdom declared it was the role of the marketer, through careful questioning and study, to understand the wants of the customer. Levitt argued that that approach is limiting—you hit home runs by presenting the customer with something he didn't know he wanted,... View Details

Keywords: by Sean Silverthorne

01 Jun 2009
Lessons from the Classroom

The Challenges of Investing in Science-Based Innovation

Breakthroughs faculty draw on a broad range of cases to address decisions faced by senior leaders of science-based organizations. Consider Kodak and the digital revolution. "Kodak saw that film was going to be outmoded, but it wasn't... View Details

Keywords: by Julia Hanna; Banking; Auto; Pharmaceutical

19 Sep 2012
Research & Ideas

Funding Innovation: Is Your Firm Doing it Wrong?

cutbacks, the firm was late to the game in the digital imaging market. In 2012, Kodak filed for bankruptcy. The aforementioned Nokia fixated on maintaining its leadership in the low-end phone business, a failure to anticipate the rise of... View Details

Keywords: by Carmen Nobel

08 Jan 2014
What Do You Think?

Do Productivity Increases Contribute to Social Inequality?

monetary value. He cites, as an example, the fact that 140,000 Kodak employees were replaced in large part by startups like Instagram (an Internet-based distributor of photos) a company with just 13 employees that was purchased last year... View Details

Keywords: by James Heskett

22 Feb 2000
Research & Ideas

The Mind of the Market: Extending the Frontiers of Marketing Thought

smile. ZMET, which is patented, grew out of his interests in anthropology, photography and cognitive neuroscience. It was sparked, in part, by a trip to Nepal and India ten years ago. On his travels, he presented villagers with plastic cameras and film — supplied by... View Details

Keywords: by Martha Lagace

06 Feb 2012
Research & Ideas

Kodak: A Parable of American Competitiveness

American company that filed for bankruptcy protection in January. The company developed the first digital camera in 1975. Yet Kodak was never able to ride the digital wave over the long haul, and the company's invention ironically served... View Details

Keywords: by Dina Gerdeman; Manufacturing

25 Apr 2018
Research & Ideas

We May Have Taken Too Much Credit for Easing Workplace Segregation

story showed the difference in pay, benefits, and career opportunities that can result from outsourcing. A woman cleaning floors for Kodak 35 years ago had a variety of benefits—paid vacation, tuition reimbursement, and an annual bonus... View Details

Keywords: by Dina Gerdeman

23 Oct 2007
First Look

First Look: October 23, 2007

square-foot retail complex, a hotel, and the Kodak Theatre, the future home of the Academy Awards. The second project was a mixed-use development, located on Sunset and Vine. This property had suffered a bad run of previous development... View Details