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  • 02 Sep 2016
  • Op-Ed

The Twitter Election

John Quelch is the Charles Edward Wilson Professor of Business Administration at Harvard Business School where he teaches Strategic Marketing Management in the Advanced Management Program.Professor Thales... View Details
Keywords: by John Quelch and Thales Teixeira
  • 11 Apr 2023
  • Op-Ed

The First 90 Hours: What New CEOs Should—and Shouldn't—Do to Set the Right Tone

today’s fast-paced climate, it’s more important to maintain the organization’s momentum and give swift reassurance during a leadership transition. Most organizations today can afford to take a timeout for 90 hours, but 90 days is now far too long. You were hired to do... View Details
Keywords: by John Quelch
  • 05 Feb 2009
  • Research & Ideas

In Praise of Marketing

Editor's Note: Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge. Many dismiss... View Details
Keywords: by John Quelch; Advertising
  • 13 Mar 2023
  • Op-Ed

How Leaders Should Leave

handle on what you’re going to do. If you stick with that timeframe, you won’t risk being out of sight and out of mind and can look forward to starting fresh in your new role. John Quelch is the Charles... View Details
Keywords: by John Quelch
  • 26 May 2009
  • Research & Ideas

Improving Market Research in a Recession

Editor's Note: Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge.... View Details
Keywords: by John Quelch
  • 19 Mar 2008
  • Research & Ideas

Finding Success in the Middle of the Market

Editor's Note: Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge.In soccer,... View Details
Keywords: by John Quelch; Auto; Retail
  • 12 Nov 2008
  • Research & Ideas

The Marketing of a President

Editor's Note: Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge. When the... View Details
Keywords: by John Quelch
  • 14 Nov 2016
  • Op-Ed

5 Lessons I Hope Marketers Don’t Learn from Donald Trump

If marketing is a profession, and I hope it is, then I suggest there are five rules that marketers should not follow in the interests of self-respect and respect for the profession. It pays to pander. No it doesn’t. It’s unethical, but also unwise, to exploit the... View Details
Keywords: by John A. Deighton
  • 01 Oct 2008
  • Research & Ideas

How Much Time Should CEOs Devote to Customers?

Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing KnowHow, for Harvard Business. It is reprinted on HBS Working Knowledge.Customers are the source of all cash... View Details
Keywords: by John Quelch
  • 2016
  • Blog

Building A Culture of Health - John A. Quelch: The Marketing of Prevention

By: John A. Quelch
The US will devote 17.5% of GDP to health care this year, around $3 trillion. Yet only 3 percent of that will be spent on prevention, including both primary prevention (preventing illness in the first place) and secondary prevention (preventing sick people getting... View Details
Keywords: Healthcare; Healthcare Marketing; Prevention; Wellbeing; Health; Marketing; Health Industry; Insurance Industry; Public Administration Industry; Europe; North and Central America
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  • June 2009
  • Supplement

Lenovo Chairman, Yan Yuanqing, Interviewed by Professor John Quelch at Lenovo World Headquarters, North Carolina, March 2007

By: John A. Quelch
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  • 06 Apr 2009
  • Research & Ideas

Cheers to the American Consumer

Editor's Note: Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge. A recent... View Details
Keywords: by John Quelch
  • 03 Mar 2008
  • Research & Ideas

Marketing Your Way Through a Recession

Editor's Note: Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge. The signs of... View Details
Keywords: by John Quelch
  • 18 Sep 2007
  • Research & Ideas

How Brand China Can Succeed

Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge.As the British nineteenth... View Details
Keywords: by John Quelch
  • 01 Nov 1999
  • Research & Ideas

John H. Patterson and the Sales Strategy of the National Cash Register Company, 1884 to 1922

John H. Patterson created an intricate system of management to monitor and train company salesman. He gave them scripts to memorize and assigned them territory to cover. He held conventions and thematic sales contests, and pressured... View Details
Keywords: by Walter A. Friedman
  • 2016
  • Blog

Building A Culture of Health - John A. Quelch: Creating A Culture of Health

By: John A. Quelch
All American companies are in the health business whether they like it or not. The private sector directly pays for one-fifth of the whopping 17.5% of GDP spent on healthcare in the United States. Rather than viewing health merely as an insurance expense to be... View Details
Keywords: Building A Culture Of Health; Intersection Of Healthcare And Business; Impact Of Healthcare On Business; Population Health Footprint; Healthcare As An Investment; Change; Education; Health; Human Resources; Labor; Leadership; Management; Marketing; Operations; Performance; Personal Development and Career; Problems and Challenges; Risk and Uncertainty; Strategy; Value; Health Industry; Insurance Industry; Canada; North America; United States
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  • 1998
  • Chapter

Comments on 'Index Hedge Performance: Insurer Market Penetration and Basis Risk' by John A. Major

By: André Perold
Keywords: Insurance; Risk and Uncertainty; Insurance Industry
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  • June 2006
  • Exercise

Matthew A. Hunter

By: John A. Davis and Deepak Malhotra
Matthew Hunter, CEO of a second-generation family business, must manage the performance of a key manager in his company. Looks at the impact of family relationships on performance management. View Details
Keywords: Family and Family Relationships; Conflict Management; Negotiation; Family Business; Performance; Managerial Roles
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  • 02 Jul 2001
  • Research & Ideas

Ray A. Goldberg

leaders on the cutting edge of research. The driving force behind this gathering since its inception has been Ray Goldberg, the veritable father of agribusiness. Along with his then HBS colleague John H. Davis, Goldberg coined the word in... View Details
Keywords: by Staff; Agriculture & Agribusiness
  • 09 Jul 2007
  • Research & Ideas

Five Steps to Better Family Negotiations

Negotiations between family members who own a business are different—different from negotiations between non-family members and also different from negotiations between family members who don't have a business. This is because family relationships are distinctive kinds... View Details
Keywords: by John A. Davis and Deepak Malhotra

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