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      • Faculty Publications  (848)

      John A. QuelchRemove John A. Quelch →

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      • May 2018
      • Case

      Sagacity Tea: What Direction for Growth?

      By: John A. Quelch and Amy Handlin
      Kate Moran, CEO and cofounder of Sagacity Tea, a small, Vermont-based ready-to-drink tea brand, is considering a consumer-product group (CPG) broker's proposal for the product's launch in several cities along the East Coast of the United States. The commitments in the... View Details
      Keywords: Product Launch; Marketing; Distribution; Growth Management; Marketing Channels; Decision Choices and Conditions
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      Quelch, John A., and Amy Handlin. "Sagacity Tea: What Direction for Growth?" Harvard Business School Brief Case 918-527, May 2018.
      • May 2018
      • Teaching Note

      Sagacity Tea: What Direction for Growth? (Brief Case)

      By: John A. Quelch and Amy Handlin
      Teaching Note for HBS No. 918-527. View Details
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      Quelch, John A., and Amy Handlin. "Sagacity Tea: What Direction for Growth? (Brief Case)." Harvard Business School Teaching Note 918-528, May 2018.
      • May 2018
      • Supplement

      Sagacity Tea: What Direction for Growth? Spreadsheet for Instructors (Brief Case)

      By: John A. Quelch and Amy Handlin
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      Quelch, John A., and Amy Handlin. "Sagacity Tea: What Direction for Growth? Spreadsheet for Instructors (Brief Case)." Harvard Business School Spreadsheet Supplement 918-530, May 2018.
      • May 2018
      • Supplement

      Sagacity Tea: What Direction for Growth? Spreadsheet for Students (Brief Case)

      By: John A. Quelch and Amy Handlin
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      Quelch, John A., and Amy Handlin. "Sagacity Tea: What Direction for Growth? Spreadsheet for Students (Brief Case)." Harvard Business School Spreadsheet Supplement 918-529, May 2018.
      • 2018
      • Book

      Kissinger the Negotiator: Lessons from Dealmaking at the Highest Level

      By: James K. Sebenius, R. Nicholas Burns and Robert H. Mnookin (with a forward by Henry A. Kissinger)
      As professors and practitioners with careers devoted to negotiation, we are often asked “Who are the world’s best negotiators? What makes them effective?” Inevitably Henry Kissinger’s name comes up as an elite, if controversial, negotiator from whom we can learn a... View Details
      Keywords: History; Negotiation Process; Negotiation Tactics; Personal Development and Career; Negotiation Style; United States
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      Sebenius, James K., R. Nicholas Burns, and Robert H. Mnookin (with a forward by Henry A. Kissinger). Kissinger the Negotiator: Lessons from Dealmaking at the Highest Level. New York: HarperCollins, 2018.
      • 2018
      • Introduction

      Introduction

      By: Sophus A. Reinert
      BOOK ABSTRACT: When Istvan Hont died in 2013, the world lost a giant of intellectual history. A leader of the Cambridge School of Political Thought, Hont argued passionately for a global-historical approach to political ideas. To better understand the development of... View Details
      Keywords: Markets; Moral Sensibility; Government and Politics; Trade; History
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      Reinert, Sophus A. "Introduction." Introduction to Markets, Morals, Politics: Jealousy of Trade and the History of Political Thought, edited by Béla Kapossy, Isaac Nakhimovsky, Sophus A. Reinert, and Richard Whatmore, 1–22. Cambridge, MA: Harvard University Press, 2018.
      • 2018
      • Book

      Markets, Morals, Politics: Jealousy of Trade and the History of Political Thought

      By: Béla Kapossy, Isaac Nakhimovsky, Sophus A. Reinert and Richard Whatmore
      When Istvan Hont died in 2013, the world lost a giant of intellectual history. A leader of the Cambridge School of Political Thought, Hont argued passionately for a global-historical approach to political ideas. To better understand the development of liberalism, he... View Details
      Keywords: Morals; Politics; Istvan Hont; Jealousy Of Trade; Enlightenment; Economic Nationalism; Markets; Moral Sensibility; Government and Politics; Trade; History
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      Kapossy, Béla, Isaac Nakhimovsky, Sophus A. Reinert and Richard Whatmore, eds. Markets, Morals, Politics: Jealousy of Trade and the History of Political Thought. Cambridge, MA: Harvard University Press, 2018.
      • Article

      Rethinking the Profession Formerly Known as Advertising: How Data Science Is Disrupting the Work of Agencies

      By: John A. Deighton
      The article discusses the notion of advertising as a profession in relation to the impact of digital analytics and data-driven marketing. Topics include the history of internet marketing, the investments of the content-driven internet firms Facebook Inc. and Google... View Details
      Keywords: Data Science; Digital Marketing; Marketing; Internet and the Web; Analytics and Data Science; Disruption
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      Deighton, John A. "Rethinking the Profession Formerly Known as Advertising: How Data Science Is Disrupting the Work of Agencies." Journal of Advertising Research 57, no. 4 (December 2017): 357–361.
      • September 2017
      • Case

      Blackstone's Julia Kahr at the Summit

      By: Paul A. Gompers, John D. Dionne and Amram Migdal
      In 2009, Blackstone, the New York-based alternative asset and financial services firm, committed to invest up to $750 million into Summit Materials, a new company in the aggregates sector (i.e., construction materials, such as crushed stone, sand, gravel, cement,... View Details
      Keywords: Roll Up; Private Equity Roll Up; Aggregates; Aggregates Materials; Construction Materials; Business Ventures; Acquisition; Leveraged Buyouts; Business Growth and Maturation; Engineering; Construction; Finance; Capital; Equity; Private Equity; Financial Instruments; Investment; Housing; Management; Goals and Objectives; Growth and Development Strategy; Growth Management; Personal Development and Career; Management Teams; Planning; Problems and Challenges; Value; Valuation; Value Creation; Construction Industry; Financial Services Industry; United States
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      Gompers, Paul A., John D. Dionne, and Amram Migdal. "Blackstone's Julia Kahr at the Summit." Harvard Business School Case 218-002, September 2017.
      • August 2017
      • Case

      RoboTech: Storming into the U.S. Market

      By: Christopher A. Bartlett, Rachel Gordon and John J. Lafkas
      This case describes the challenges facing the CEO of a small, Singapore-based industrial robotics company that decides to diversify away from its core industrial robot business by leveraging its expertise into the medical-devices industry. It launches an innovative... View Details
      Keywords: Market Entry and Exit; Diversification; Product Launch; Competitive Strategy; Globalized Firms and Management; Medical Devices and Supplies Industry; Technology Industry; Singapore; United States
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      Bartlett, Christopher A., Rachel Gordon, and John J. Lafkas. "RoboTech: Storming into the U.S. Market." Harvard Business School Brief Case 918-501, August 2017.
      • August 2017
      • Teaching Note

      RoboTech: Storming into the U.S. Market (Brief Case)

      By: Christopher A. Bartlett and John J. Lafkas
      Teaching Note for HBS No. 918-501. View Details
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      Bartlett, Christopher A., and John J. Lafkas. "RoboTech: Storming into the U.S. Market (Brief Case)." Harvard Business School Teaching Note 918-502, August 2017.
      • June 2017
      • Supplement

      23andMe: Genetic Testing for Consumers (C)

      By: John A. Quelch, Irene Lu and Emily Boudreau
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      Quelch, John A., Irene Lu, and Emily Boudreau. "23andMe: Genetic Testing for Consumers (C)." Harvard Business School Supplement 517-129, June 2017.
      • June 2017
      • Case

      Wells Fargo & Co.: Respect Your Customers (A)

      By: John A. Quelch and Irene Lu
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      Quelch, John A., and Irene Lu. "Wells Fargo & Co.: Respect Your Customers (A)." Harvard Business School Case 517-131, June 2017.
      • June 2017
      • Supplement

      Wells Fargo & Co.: Respect Your Customers (B)

      By: John A. Quelch and Irene Lu
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      Quelch, John A., and Irene Lu. "Wells Fargo & Co.: Respect Your Customers (B)." Harvard Business School Supplement 517-132, June 2017.
      • June 2017
      • Case

      Theranos: Small Volume Blood Testing (A)

      By: John A. Quelch and Irene Lu
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      Quelch, John A., and Irene Lu. "Theranos: Small Volume Blood Testing (A)." Harvard Business School Case 517-127, June 2017.
      • June 2017
      • Supplement

      Theranos: Small Volume Blood Testing (B)

      By: John A. Quelch and Irene Lu
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      Quelch, John A., and Irene Lu. "Theranos: Small Volume Blood Testing (B)." Harvard Business School Supplement 517-128, June 2017.
      • June 2017
      • Case

      Magellan Boatworks

      By: John A. Quelch and James T. Kindley
      Magellan Boatworks is a midsize manufacturer of customized, power "cruising yachts." In the face of economic and political uncertainty in late 2016, Magellan's VP of sales and marketing, Walt Robinson, wonders whether he should request a budget increase for 2017.... View Details
      Keywords: Marketing; Marketing Communications; Advertising; Strategy; Salesforce Management
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      Quelch, John A., and James T. Kindley. "Magellan Boatworks." Harvard Business School Brief Case 917-547, June 2017.
      • June 2017
      • Teaching Note

      Magellan Boatworks (Brief Case)

      By: John A. Quelch and James T. Kindley
      Teaching Note for HBS No. 917-547. View Details
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      Quelch, John A., and James T. Kindley. "Magellan Boatworks (Brief Case)." Harvard Business School Teaching Note 917-548, June 2017.
      • June 2017
      • Supplement

      Magellan Boatworks, Spreadsheet for Instructors (Brief Case)

      By: John A. Quelch and James T. Kindley
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      Quelch, John A., and James T. Kindley. "Magellan Boatworks, Spreadsheet for Instructors (Brief Case)." Harvard Business School Spreadsheet Supplement 917-550, June 2017.
      • June 2017
      • Supplement

      Magellan Boatworks, Spreadsheet for Students (Brief Case)

      By: John A. Quelch and James T. Kindley
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      Quelch, John A., and James T. Kindley. "Magellan Boatworks, Spreadsheet for Students (Brief Case)." Harvard Business School Spreadsheet Supplement 917-549, June 2017.
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