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  • August 1997 (Revised July 1999)
  • Case

Hewlett-Packard's Santa Rosa Systems Division (B): The Second Profiling Iteration

By: Michael Beer and Gregory C. Rogers
Describes the process of transforming a recently formed division of Hewlett-Packard. View Details
Keywords: Business Divisions; Transformation; Computer Industry
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  • May 1997
  • Teaching Note

Managing Product Development: Matching Technology with Context, Instructor's Note

By: Marco Iansiti
This overview to Managing Product Development (MPD) both previews course material, cases, exercises, and lectures--and provides its conceptual and academic underpinnings. Additionally, this note links these materials to the activities students will be undertaking in... View Details
Keywords: Curriculum and Courses; Product Development; Knowledge Management; Performance; Projects; Management Practices and Processes; Opportunities; Strategy; Management Analysis, Tools, and Techniques
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  • Article

Strategy Making as Iterated Processes of Resource Allocation

By: Joseph L. Bower and Tomo Noda
Keywords: Strategy; Resource Allocation
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  • December 1989
  • Article

On the Consistency of Short-Run and Long-Run Exchange Rate Expectations

By: K. A. Froot and T. Ito
This paper examines whether short-term exchange rate expectations 'overreact' by comparing them with long-term expectations. We develop a set of nonlinear restrictions linking expectations at different forecast horizons. The restrictions impose consistency, a property... View Details
Keywords: Currencies; Exchange Rates; International Macroeconomics; Monetary Policy; Currency Controls; Fixed Exchange Rates; Floating Exchange Rates; Currency Bands; Currency Zones; Currency Areas; Rational Expectations; Asset Pricing
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  • February 1985
  • Case

Business Research Corp. (B)

By: William A. Sahlman
Contains a description of a set of related decisions confronting the management and directors of Business Research Corp. (BRC) in April of 1984. BRC needs more capital to finance continued development of the market for a full-text database comprised of Wall Street... View Details
Keywords: Decisions; Finance; Capital Structure; Capital; Goals and Objectives; Conflict of Interests; Business Plan; Financing and Loans; Ethics
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  • Forthcoming
  • Article

Confronting the Limits of Symbolic Actions: How Entrepreneurs Narrow the Presentation-Performance Gap

By: Rebecca Karp and Siobhan O'Mahony
Entrepreneurs often skillfully leverage symbolic actions to manage impressions and gain acceptance for their innovations. Impression management can generate interest, but also heighten expectations beyond an innovation’s capabilities, creating a gap between... View Details
Keywords: Digital Innovation; Integration Strategy; Impression Management; Innovation Strategy; Entrepreneurship; Health Industry; Technology Industry
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  • Research Summary

Lean Startup Management Practices

By: Thomas R. Eisenmann

Many information technology startups have embraced "lean startup" management practices. Lean startups confront high levels of uncertainty about both customer problems and product solutions: the strength of demand for new... View Details

  • Research Summary

Overview

By: Iavor I. Bojinov
Over the last decade, technology companies like Amazon, Google, and Netflix have pioneered data-driven research and development processes centered on massive experimentation. However, as companies increase the breadth and scale of their experiments to millions of... View Details

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