Publications

10 Sep 2019
News

Trump’s tariffs puts Apple’s golden goose at risk

15 Oct 2014
Research & Ideas

Apple Pay’s Technology Adoption Problem

"Why would a consumer want to make a $100 purchase with Bitcoin when the consumer can pay with a credit card and get 2 percent cash back?" In addition to the limited number of merchants, Apple Pay appears to be limited to users of the latest View Details

Keywords: by Dina Gerdeman; Technology; Retail

August 2012
Case

Danshui Plant No. 2

By: William Bruns, Julie H. Hertenstein and Kelvin Liu

Danshui Plant No. 2 in southern China has a one-year contract with Apple Inc. to assemble 2.4 million iPhones. In the first three months of the contract, the plant is unable to assemble as many phones as expected and is operating at a loss. The plant manager must... View Details

Keywords: Job Cuts and Outsourcing; Production; Budgets and Budgeting; Manufacturing Industry; Electronics Industry; China

11 Dec 2018
News

How Apple Gamed the App Business

06 Oct 2011
News

HBS Faculty Make the Call On the New iPhone4S

28 Aug 2017
News

Move Americans to Jobs, Not the Other Way Around

30 Jan 2011
News

The Power of the Platform at Apple

02 Mar 2016
What Do You Think?

Is Apple’s Real Privacy Challenge Technology Innovation Itself?

can access contents on an alleged terrorist’s iPhone has generated a vigorous debate with daily developments. As they say, this is a big deal. It raises critical questions. Apple argues that doing what the FBI demands would potentially... View Details

Keywords: by James Heskett; Technology

12 Nov 2020
HBS Seminar

Hanna Halaburda, NYU Stern School of Business

April 2010 (Revised July 2014)
Case

Apple Inc. in 2010

By: David B. Yoffie and Renee Kim

On April 4, 2010, Apple Inc. launched the iPad, the company's third major innovation released over the last decade under its iconic CEO Steve Jobs. Apple's strategy of shifting its business into non-PC products had thrived so far, driven by the smashing success of the... View Details

Keywords: Technological Innovation; Product Launch; Product Positioning; Competition; Corporate Strategy; Computer Industry; Electronics Industry

September 2013
Case

Advanced Leadership Pathways: Laurent Adamowicz and Bon'App

By: Rosabeth Moss Kanter, Juliane Calingo Schwetz and Patricia Bissett Higgins

After a successful career as Chairman and CEO of Paris-based luxury food company Fauchon, Laurent Adamowicz sought to reduce obesity and improve health outcomes. Adamowicz created a mobile application to provide consumers with more accessible and interpretable... View Details

18 Oct 2010
News

Will Apple's Culture Hurt the iPhone?

February 2008 (Revised September 2008)
Case

Apple Inc., 2008

By: David B. Yoffie and Michael Slind

In January 2007, three decades after its incorporation, Apple Computer shed the second word in its name and became Apple Inc. With that move, the company signaled a fundamental shift away from its historic status as a vendor of the Macintosh personal computer (PC)... View Details

Keywords: Business Model; Leadership; Industry Growth; Corporate Strategy; Information Infrastructure; Internet and the Web; Consumer Products Industry; Electronics Industry; Technology Industry