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Publications

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  • All HBS Web  (179)
    • News  (71)
    • Research  (104)
    • Events  (1)
    • Multimedia  (2)
  • Faculty Publications  (37)

Show Results For

  • All HBS Web  (179)
    • News  (71)
    • Research  (104)
    • Events  (1)
    • Multimedia  (2)
  • Faculty Publications  (37)
← Page 3 of 179 Results →
  • August 2015 (Revised December 2016)
  • Case

Apple Pay

By: Sunil Gupta, Shelle Santana and Margaret L. Rodriguez
On September 9, 2014, in front of a packed audience in Cupertino, CA, Tim Cook, the chief executive officer of Apple, announced the much anticipated launch of Apple Pay. "Our vision is to replace this [wallet] and we are going to start with payments." Cook then invited... View Details
Keywords: Technology; Digital Services And Strategy; Launch; Mobile; Mobile Payments; Apple; Payments; Smartphone; Apple Pay; Eddy Cue; Jennifer Bailey; iOS; Iphone; Marketing; Product; Mobile and Wireless Technology; Product Launch; Finance; Credit Cards; Technology Industry; Banking Industry; United States; United Kingdom
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Gupta, Sunil, Shelle Santana, and Margaret L. Rodriguez. "Apple Pay." Harvard Business School Case 516-027, August 2015. (Revised December 2016.)
  • September 2016
  • Teaching Note

Apple Pay

By: Shelle Santana and Sunil Gupta
Keywords: Technology; Digital Services And Strategy; Launch; Mobile; Mobile Payments; Apple; Payments; Smartphone; Apple Pay; Eddy Cue; Jennifer Bailey; iOS; Iphone; Marketing; Product; Mobile and Wireless Technology; Product Launch; Finance; Credit Cards; United States; United Kingdom
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Santana, Shelle, and Sunil Gupta. "Apple Pay." Harvard Business School Teaching Note 517-038, September 2016.
  • 16 Sep 2014
  • Research & Ideas

Has Apple Reinvented the Watch?

product's projected launch date next year). Will the Apple Watch reinvent wearables the way the iPhone did smartphones? What do those inside the watch industry think of it? For answers, we turned to Harvard Business School Assistant... View Details
Keywords: Re: Ryan L. Raffaelli; Electronics; Retail; Health
  • 09 Jan 2017
  • News

Business Lessons From the iPhone’s First Decade

  • 11 Dec 2018
  • News

How Apple Gamed the App Business

  • 22 Apr 2020
  • News

Why You Miss Those Casual Friends So Much

  • August 2012
  • Case

Danshui Plant No. 2

By: William Bruns, Julie H. Hertenstein and Kelvin Liu
Danshui Plant No. 2 in southern China has a one-year contract with Apple Inc. to assemble 2.4 million iPhones. In the first three months of the contract, the plant is unable to assemble as many phones as expected and is operating at a loss. The plant manager must... View Details
Keywords: Job Cuts and Outsourcing; Production; Budgets and Budgeting; Manufacturing Industry; Electronics Industry; China
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Bruns, William, Julie H. Hertenstein, and Kelvin Liu. "Danshui Plant No. 2." Harvard Business School Brief Case 913-525, August 2012.
  • January 2014 (Revised June 2020)
  • Case

The Rise and Fall of Nokia

By: Juan Alcacer, Tarun Khanna and Christine Snively
In 2013, Nokia sold its Device and Services business to Microsoft for €5.4 billion. For decades Nokia had led the telecommunications (telecom) industry in handsets and networking. By the late 2000s, however, Nokia's position as market leader in mobile devices was... View Details
Keywords: Mobile Phones; Smartphone; Telecommunications; Mobile and Wireless Technology; Emerging Markets; Technological Innovation; Competitive Strategy; Telecommunications Industry; Asia
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Alcacer, Juan, Tarun Khanna, and Christine Snively. "The Rise and Fall of Nokia." Harvard Business School Case 714-428, January 2014. (Revised June 2020.)
  • 10 Sep 2019
  • News

Trump’s tariffs puts Apple’s golden goose at risk

  • 15 Oct 2014
  • Research & Ideas

Apple Pay’s Technology Adoption Problem

"Why would a consumer want to make a $100 purchase with Bitcoin when the consumer can pay with a credit card and get 2 percent cash back?" In addition to the limited number of merchants, Apple Pay appears to be limited to users of the latest View Details
Keywords: by Dina Gerdeman; Technology; Retail
  • 30 Jan 2011
  • News

The Power of the Platform at Apple

  • 02 Mar 2016
  • What Do You Think?

Is Apple’s Real Privacy Challenge Technology Innovation Itself?

can access contents on an alleged terrorist’s iPhone has generated a vigorous debate with daily developments. As they say, this is a big deal. It raises critical questions. Apple argues that doing what the FBI demands would potentially... View Details
Keywords: by James Heskett; Technology
  • 06 Oct 2011
  • News

HBS Faculty Make the Call On the New iPhone4S

  • 28 Aug 2017
  • News

Move Americans to Jobs, Not the Other Way Around

  • April 2010 (Revised July 2014)
  • Case

Apple Inc. in 2010

By: David B. Yoffie and Renee Kim
On April 4, 2010, Apple Inc. launched the iPad, the company's third major innovation released over the last decade under its iconic CEO Steve Jobs. Apple's strategy of shifting its business into non-PC products had thrived so far, driven by the smashing success of the... View Details
Keywords: Technological Innovation; Product Launch; Product Positioning; Competition; Corporate Strategy; Computer Industry; Electronics Industry
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Yoffie, David B., and Renee Kim. "Apple Inc. in 2010." Harvard Business School Case 710-467, April 2010. (Revised July 2014.)
  • 12 Nov 2020
  • HBS Seminar

Hanna Halaburda, NYU Stern School of Business

  • 18 Oct 2010
  • News

Will Apple's Culture Hurt the iPhone?

  • September 2013
  • Case

Advanced Leadership Pathways: Laurent Adamowicz and Bon'App

By: Rosabeth Moss Kanter, Juliane Calingo Schwetz and Patricia Bissett Higgins
After a successful career as Chairman and CEO of Paris-based luxury food company Fauchon, Laurent Adamowicz sought to reduce obesity and improve health outcomes. Adamowicz created a mobile application to provide consumers with more accessible and interpretable... View Details
Keywords: Management; Startup; Leadership; Leadership Style; Leadership Skills; Nutrition Database; Nutritionist In Your Pocket; Nutritional Educational Platform; Shazam Of Food; Weight Loss; Iphone; Android; Applications; App Development; Nutrition Labeling; Nutritional Information; Obesity; Epidemic; Applications and Software; Nutrition; Business Startups; Health; Health Care and Treatment; Information Technology Industry; Health Industry; Boston; Massachusetts
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Kanter, Rosabeth Moss, Juliane Calingo Schwetz, and Patricia Bissett Higgins. "Advanced Leadership Pathways: Laurent Adamowicz and Bon'App." Harvard Business School Case 314-028, September 2013.
  • February 2008 (Revised September 2008)
  • Case

Apple Inc., 2008

By: David B. Yoffie and Michael Slind
In January 2007, three decades after its incorporation, Apple Computer shed the second word in its name and became Apple Inc. With that move, the company signaled a fundamental shift away from its historic status as a vendor of the Macintosh personal computer (PC)... View Details
Keywords: Business Model; Leadership; Industry Growth; Corporate Strategy; Information Infrastructure; Internet and the Web; Consumer Products Industry; Electronics Industry; Technology Industry
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Yoffie, David B., and Michael Slind. "Apple Inc., 2008." Harvard Business School Case 708-480, February 2008. (Revised September 2008.)
  • 01 Feb 2012
  • News

Magic And Innovation: Often The Twain Shall Meet

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