Internationalization - Publications - Faculty & Research

2025
Chapter

Commentary on 'Tracing the Early History of IB Teaching at Harvard Business School' by Teresa da Silva Lopes

The Comments follow the evolution of International Business (IB) at Harvard Business School (HBS) after the IB Area was disbanded in 1973. Several IB faculty were relocated to a course on the economic and political environment of business. HBS dropped its doctoral... View Details

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January 2011 (Revised September 2024)
Case

The Globalization of the NFL

By: Juan Alcacer, Mary Furey and Noah Roberson

By 2010, the National Football League (NFL) was still having trouble attracting both a global roster and fan base despite systemized attempts at internationalizing since 1989. Why? Was it simply a bad idea to try to export football, a sport that many considered... View Details

Keywords: Global Strategy; Sports; Failure; Sports Industry; United States

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21 Jan 2021
Video

Sunil Bharti Mittal

Sunil Bharti Mittal, Founder and Chairman of Bharti Enterprises, discusses the company’s internationalization process and that the expansion into 15 African countries has ultimately failed due to the lack of appreciation for the problems faced within Africa and the... View Details

August 2023 (Revised December 2023)
Case

Money Fellows: The Quest for Expansion

By: Álvaro Rodríguez Arregui, Michael Chu and Ahmed Dahawy

This case explores the opportunities and challenges associated with expanding the operations of a complex entrepreneurial business model. It highlights how cultural aspects of different geographies impact a startup's operational and economic models. The case also... View Details

Keywords: Business Model; Developing Countries and Economies; Geographic Scope; Business Strategy; Mobile and Wireless Technology; Cross-Cultural and Cross-Border Issues; Business and Shareholder Relations; Financial Services Industry; Banking Industry; Egypt

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2011
Teaching Note

UFIDA (E) (TN)

By: F. Warren McFarlan, Donghong Li and Lijuan Liu

In 2004, China's largest management software provider UFIDA began internationalization. In the subsequent 6 years, UFIDA entered Hong Kong, Singapore, Japan, Thailand, Vietnam and other overseas Asian markets. Nonetheless, UFIDA's overseas business footprint was still... View Details

Keywords: Computer Software; Corporate Strategy; Emerging Markets; Globalization; China; Applications and Software; China

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05 Jan 2021
Video

Beatriz Fernández

Beatriz Fernández, Co-Founder and Manager of Crepes & Waffles S.A., explains the decision to grow her business internationally in the 1990s, going first to Ecuador and then across the Atlantic by focusing on her relationships with the local communities, local tastes,... View Details

February 1995 (Revised July 1995)
Case

Antmobel (A)

In the midst of a sales slump brought on by a recession in Spain, Antmobel's managers are presented with an opportunity to sell a substantial quantity of furniture in Uzbekistan. Management must decide whether the order fits with the company's strategy, capabilities,... View Details

Keywords: Global Strategy; Growth and Development Strategy; Consumer Products Industry; Uzbekistan; Spain

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February 2003 (Revised April 2003)
Case

Brioni

By: David E. Bell

Should Brioni, an internationally known, exclusive men's suit manufacturer and retailer extend its line to include women's apparel? The opportunity is to enter a much larger and profitable market. The dangers are: 1) compromising the existing image, and 2) failing to... View Details

Keywords: Brands and Branding; Segmentation; Expansion; Profit; Risk Management; Demand and Consumers; Fashion Industry

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Research Summary

Working on third edition of textbook on the fund industry

The book explains how mutual funds and other collective investment vehicles are organized, how they manage your money, and how they are marketed to investors. It also addresses the internationalization of funds in terms of global investing and global... View Details

November 2001 (Revised July 2011)
Case

Grupo Elektra

By: David J. Arnold, Gustavo Herrero and Luiz Felipe Monteiro

Grupo Elektra is Latin America's largest consumer finance company based on credit sales in its hard goods retail outlets. It has started to internationalize in Latin America but now must to decide whether to enter the U.S. Hispanic market and which of its two core... View Details

Keywords: Decision Choices and Conditions; Emerging Markets; Global Strategy; Financial Services Industry; Retail Industry; Latin America; United States; Mexico

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December 2005 (Revised January 2007)
Case

Los Grobo

Los Grobo, a grain farming company based in Argentina, must decide whether to expand internationally to neighboring Paraguay and Uruguay. Los Grobo has built an IT-facilitated network with hundreds of participants who work together to produce corn and soybeans. Los... View Details

Keywords: Expansion; Information Technology; Supply Chain Management; Global Range; Globalization; Agriculture and Agribusiness Industry; Paraguay; Argentina; Uruguay

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November 1986 (Revised December 1992)
Case

Kentucky Fried Chicken (Japan) Ltd.

By: Christopher A. Bartlett

Describes the internationalization of the Kentucky Fried Chicken (KFC) fast food chain, focusing on KFC's entry into Japan. An entrepreneurial country general manager, Lou Weston, battles numerous problems to establish the business and is eventually highly successful.... View Details

Keywords: Business Subsidiaries; Entrepreneurship; Globalized Economies and Regions; Governing Rules, Regulations, and Reforms; Policy; Market Entry and Exit; Strategic Planning; Agency Theory; Perspective; Corporate Strategy; Food and Beverage Industry; Japan

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October 1993 (Revised July 1995)
Case

Microlite S.A.: The Pan-Orient Decision

As Brazil begins lowering its tariffs on imports, Microlite S.A., the country's largest producer of dry-cell batteries, is faced with becoming internationally competitive. It is consolidating production of zinc-carbon batteries in its northeast plant, presenting the... View Details

Keywords: Organizational Change and Adaptation; Production; Trade; Battery Industry; Brazil

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February 2023
Case

Germany, Europe, and Green Industrial Revolution

By: Gunnar Trumbull and Jonathan Schlefer

In 2023, Germany was racing to master yet another industrial revolution: this time in green technology. Could it transform its manufacturing and industry in time to sustain internationally competitiveness, especially with the United States and China; reach carbon... View Details

Keywords: Economy; Economic Growth; Success; Leadership; Problems and Challenges; Germany

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March 1994 (Revised March 2000)
Case

Cola Wars Continue: Coke vs. Pepsi in the 1990s

By: David B. Yoffie and Sharon Foley

The competition between Coke and Pepsi is a classic corporate battle that began in America at the turn of the century and has expanded into worldwide competitive warfare in the 1990s. This case examines the economics of the soft drink and bottling industries, and... View Details

Keywords: Globalization; Organizational Culture; Competition; Competitive Strategy; Corporate Strategy; Food and Beverage Industry; North and Central America

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August 1993 (Revised January 1994)
Case

Prochnik: Privatization of a Polish Clothing Manufacturer

Prochnik was a large state-owned clothing manufacturer located in the textile-production-intensive region of Lodz, Poland. In the early months of economic reform, Prochnik was one of the first five state enterprises to be privatized through initial public offerings and... View Details

Keywords: Restructuring; Privatization; State Ownership; Apparel and Accessories Industry; Poland

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