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January 2025
Case

Driving Efficiency and Sustainability at P&G China

By: Feng Zhu, Philip Kuai and Billy Chan

P&G China’s business had reached new heights thanks to the explosive growth of e-commerce in the country, but the rapidly increasing volume of shipments to customers had created operational and environmental challenges in terms of packaging waste, shipping damage, and... View Details

Keywords: Transformation; Customer Value and Value Chain; Environmental Sustainability; E-commerce; Logistics; Product Design; Value Creation; Order Taking and Fulfillment; Supply Chain Management; Consumer Products Industry; China

January 2025
Case

Shifting Winds: DEI in Corporate America

By: Clayton S. Rose, Maisie Wiltshire-Gordon and David Lane

In the 2020s, intense and conflicting social and political pressures challenged organizational leaders around the world. Prominent among these were powerful competing views on workplace diversity, equity, and inclusion programs (DEI) in the United States. Public... View Details

January 2025
Case

North Forty: Managing Liquidity Through Change

By: Luis M. Viceira and Brad Towne

This case explores the interaction between spending and investment decisions at a family office, specifically the family office of Jeff and Tricia Raikes, with special emphasis on the management of spending, portfolio investments, and asset liquidity in the presence of... View Details

Keywords: Family Office; Forecasting and Prediction; Asset Management; Financial Liquidity; Financial Strategy; Investment Portfolio; Spending; Planning

January 2025
Case

Apax Partners: Deciding Whether to Bid for Trader Corp.

By: Benjamin C. Esty and Edward A. Meyer

Apax Partners’ investment committee was schedule to meet on March 21, 2011, to decide whether to invest in Trader Corporation, a Canadian classified advertising business for used automobiles with both print (magazines) and digital (website) distribution. What made this... View Details

January 2025
Case

Constitutional Fiction: John Miller & the Legitimacy of Family Constitutions

By: Lauren Cohen, Octavian Graf Pilati and Sophia Pan

John Miller sat reviewing his family’s Constitution, grappling with how best to implement and enforce its provisions. Designed to prevent ambiguity in governance, the Family Constitution set out core values and guidelines to promote harmony and cohesion among family... View Details

January 2025 (Revised April 2025)
Case

Less Is More: Will Aldi's Expansion Plans Pay Off in a Crowded U.S. Grocery Market?

By: David Collis and Haisley Wert

In 2024, the discount grocery retailer Aldi announced bold U.S. expansion plans. Within five years, the German company would increase its store count by 30% to reach 3,200+ stores across the United States and approach becoming the fifth largest grocery retailer in the... View Details

Keywords: Scope; Grocery; Corporate Strategy; Expansion; Business Model; Competitive Strategy; Retail Industry; United States

January 2025
Article

Overcoming Barriers to Employee Ownership: Insights from Small and Medium-Sized Businesses

By: John Guzek and Ashley Whillans

This research investigates the limited adoption of employee stock ownership plans (ESOPs) among small-to-medium sized businesses (SMBs) in the U.S. Through interviews with 30 SMB owners across various industries, we identify the key barriers to ESOP adoption as lack of... View Details

Keywords: Profit Sharing; Employee Ownership; Management Practices and Processes; Compensation and Benefits; Small Business; Adoption; Employees

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January 2025
Article

Reducing Prejudice with Counter-stereotypical AI

By: Erik Hermann, Julian De Freitas and Stefano Puntoni

Based on a review of relevant literature, we propose that the proliferation of AI with human-like and social features presents an unprecedented opportunity to address the underlying cognitive and affective drivers of prejudice. An approach informed by the psychology of... View Details

Keywords: Prejudice and Bias; AI and Machine Learning; Interpersonal Communication; Social and Collaborative Networks

December 12, 2024
Article

6 Lessons from Companies That Shut Down Their Business in Russia

By: Kalle Heikkinen, William R. Kerr, Mika Malin, Panu Routila and Joel Ryynänen

Increasingly, companies are being pressured to decouple from regions that customers, employees, politicians, advocacy groups, and even leaders deem politically fraught. This can pose a dilemma for executives, as research both shows that fast decision-making is vital,... View Details

Keywords: Public Opinion; Ethics; International Relations; Crisis Management

December 2024
Technical Note

Ethical Analysis: Conflicts of Interest

By: Nien-hê Hsieh and Matthew Souba

This note briefly outlines a working definition of what constitutes a conflict of interest, the challenges in negotiating such conflicts, and how individuals and organizations can address them. View Details

Keywords: Ethics; Conflict of Interests

2024
Other Teaching and Training Material

Earth

By: Barry Nalebuff and Max Bazerman

Earth was created to provide participants with the opportunity to negotiate a solution to the most important environmental challenge that faces humanity — climate change. Just as finding solutions to climate change is challenging, students will be challenged to find a... View Details

Keywords: Climate Change; Outcome or Result; Negotiation; Game Theory

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November–December 2024
Article

How to Avoid the Agility Trap

By: Jianwen Liao and Feng Zhu

Agility is all the rage in strategy circles these days. According to conventional wisdom, organizations should rapidly react to technological advances, new market dynamics, and shifting consumer preferences. But in practice this is nearly impossible to pull off,... View Details

Keywords: Organizational Change and Adaptation; Competitive Advantage; Growth and Development Strategy; Business Model

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November–December 2024
Article

Scaling Up Transformational Innovations

By: Peter Koen, Ananya Sheth, Mike DiPaola and Linda A. Hill

For large companies operating in mature sectors—such as Procter & Gamble in consumer goods, Apple in consumer electronics, and Adobe in cloud software—driving growth is a perennial challenge. Growth through acquisition is always an option, but companies often quickly... View Details

Keywords: Growth and Development Strategy; Leadership; Innovation Strategy; Consumer Products Industry

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November 2024
Case

Demond Martin and WellWithAll

By: Hise Gibson, Archie L. Jones and Ai-Ling Jamila Malone

This case study chronicles the transformative entrepreneurial path of Demond Martin, co-founder and CEO of WellWithAll, a health and wellness startup. Motivated by a pivotal life experience and deep concern for racial health inequities, Martin transitions from a... View Details

November 2024
Case

Fyffes International SA

By: David E. Bell, Damien McLoughlin and Tonia Labruyère

Helge Sparsoe, CEO of Fyffes since 2020, had taken the tropical produce importer and distributor back to a path of stable level of profitability since he joined in 2020. He was now thinking about next steps for the business, which mainly traded in bananas. He was... View Details

Keywords: Plant-Based Agribusiness; Change Management; Environmental Sustainability; Brands and Branding; Demand and Consumers; Supply Chain; Competition; Price; Value Creation; Agriculture and Agribusiness Industry; Food and Beverage Industry; Switzerland; United Kingdom; Republic of Ireland; Colombia; Guatemala; Costa Rica; Ecuador

November 2024
Case

Dr. Bombay Ice Cream

By: William R. Kerr, Alexis Brownell and Michael Liu

This case examines the creation, launch, and rapid growth of Dr. Bombay Ice Cream, a joint venture between Happi Co., a consumer packaged goods incubator, and entertainment mogul Snoop Dogg, with his son, Cordell Broadus. The brand was inspired by a Bored Ape Yacht... View Details

Keywords: Joint Ventures; Growth Management; Brands and Branding; Product Launch; Product Positioning; Market Entry and Exit; Distribution Channels; Food and Beverage Industry; United States

November 2024
Case

Innovation at Master Kong Beverages

By: David E. Bell and Shu Lin

Hong-Chen Wei (HBS MBA 2014), Chairman of KSF Beverage Holding Co., Ltd. (KSFB), was steering the company toward the premium segment with the launch of “InheriTea,” a premium, sugar-free tea product. Traditionally, KSFB’s flagship brand, Master Kong, catered to the... View Details

Keywords: Consumer Behavior; Trends; Behavior; Collaborative Innovation and Invention; Product Launch; Product Development; Segmentation; Organizational Culture; Product Positioning; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Asia; China

November 2024 (Revised March 2025)
Case

Tim Ferriss: What Might This Look like If It Were Easy?

By: Reza Satchu and Denise Koller

In April 2024, writer-podcaster Tim Ferriss—celebrated as the “Oprah of audio” for his billion-download show and known for NYT-bestsellers like The 4-Hour Workweek—found himself at a crossroads. Despite generating a multi-million-dollar annual revenue with just three... View Details

Keywords: Transition; Personal Development and Career; Business Strategy; Decision Choices and Conditions; Philanthropy and Charitable Giving; Media and Broadcasting Industry

November 2024
Article

Perceptions About Monetary Policy

By: Michael D. Bauer, Carolin Pflueger and Adi Sunderam

We estimate perceptions about the Federal Reserve’s monetary policy rule from panel data on professional forecasts of interest rates and macroeconomic conditions. The perceived dependence of the federal funds rate on economic conditions varies substantially over time,... View Details

Keywords: Monetary Policy; Policy; Interest Rates; Perception; Economy; Forecasting and Prediction

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November 2024
Article

Price Discounts and Cheapflation During the Post-Pandemic Inflation Surge

By: Alberto Cavallo and Oleksiy Kryvtsov

We study how within-store price variation changes with inflation, and whether households exploit it to attenuate the inflation burden. We use micro price data for food products sold by 91 large multi-channel retailers in ten countries between 2018 and 2024. Measuring... View Details

Keywords: Macroeconomics; Inflation and Deflation; Price; Consumer Behavior; Personal Finance; Product Positioning

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