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- Faculty Publications (14)
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- 10 Nov 2014
- HBS Case
How Restaurants in Lima and Copenhagen Became Best in the World
these questions. Located in Copenhagen, restaurant Noma routinely tops best restaurant lists. That's in large part due to the singular vision of chef-owner René Redzepi, who is obsessive about using local ingredients (only coffee is... View Details
- 10 Nov 2015
- First Look
November 10, 2015
Strengthening the Brand with Digital Marketing Accor, the world's leading hotel operator with a portfolio of fourteen hospitality brands (including Sofitel and Novotel) in 92 countries, prided itself on... View Details
Keywords: Sean Silverthorne
- 02 Apr 2013
- First Look
First Look: April 2
ventures. In the 1970s and 80s, the iconic "Juan Valdez" ingredient brand was the most recognized in the world of coffee. The success of advertising based on this character garnered the Colombian... View Details
Keywords: Sean Silverthorne
- 12 Oct 1999
- Research & Ideas
Confronting the Challenges that Face Bricks-and-Mortar Stores
grocery-shopping system that grouped cold cereals by their main ingredients (rice, corn, or wheat, for example). Many shoppers had trouble finding their favorite brands because they didn't know the... View Details
- 15 Jan 2018
- Research & Ideas
A Better Business Model for Fighting Cancer
need for genetic testing. Business techniques employed include developing an emotive brand to draw people in; using more social media; employing jargon-free language; and “making everything simple and straightforward, from our... View Details
- 09 Aug 2013
- Research & Ideas
Read All About It: Digital CEO Buys Traditional Media!
that Bezos has shown in his leadership at Amazon, including constant commitment to the customer and a long-term approach to innovation, are good news for DC's paper of record. Three Ingredients For Success By: Bharat Anand Henry R. Byers... View Details
- 10 Jan 2011
- Research & Ideas
Is Groupon Good for Retailers?
single day. Based on what you've learned, do you think discount vouchers make sense for large retailers? A: Discount vouchers seem to be most compelling for merchants with a low cost of goods sold and with a highly perishable product. Restaurants fit the bill in that... View Details
- 10 Apr 2018
- First Look
First Look at New Research, April 10, 2018
https://cb.hbsp.harvard.edu/cbmp/product/518046 Harvard Business School Case 518-061 Kellogg Company/eighteen94 capital With 33,000 employees and revenues of $13 billion in 2016, Kellogg Company was the world’s largest producer of branded... View Details
Keywords: Sean Silverthorne
- 17 Oct 2017
- First Look
First Look at New Research and Ideas, October 17, 2017
financial return on organizational investments to reduce physician burnout. A model outlining the steps of the typical organization’s journey to address this issue is presented. Critical ingredients to making progress include... View Details
Keywords: Sean Silverthorne
- 23 Oct 2018
- First Look
New Research and Ideas, October 23, 2018
experiment indicated that diners were 21.1% more likely to buy a bowl of chicken noodle soup when a sign revealing the ingredients of the soup also included the cafeteria’s costs to make the soup (Study 1). Three subsequent lab... View Details
Keywords: Dina Gerdeman
- 30 May 2000
- Research & Ideas
Market Makers Bid for Success
must pay the cost of the marketplace, not the sellers. Sahlman: Scott, can you give us the short version of your career? Randall: After working at Procter & Gamble in brand management and in consumer packaged goods, I got into... View Details
- 09 May 2017
- First Look
New Research and Ideas, May 9
Ito En with teas). On the bright side, Kameda’s recent acquisition of a U.S. company, Mary’s Gone Crackers, was showing steady sales growth, though profits were very low due to high manufacturing and raw ingredient costs, and distribution... View Details
Keywords: Sean Silverthorne
- 10 Mar 2009
- First Look
First Look: March 10, 2009
firms shifting display promotions away from smaller revenue brands toward larger ones following periods of poor financial performance. This indicates the behavior is determined by parties above brand... View Details
Keywords: Martha Lagace