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Show Results For
- All HBS Web
(4,326)
- People (13)
- News (761)
- Research (2,769)
- Events (22)
- Multimedia (38)
- Faculty Publications (1,734)
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- July 2025
- Article
Reputation Burning: Analyzing the Impact of Brand Sponsorship on Social Influencers
By: Mengjie Cheng and Shunyuan Zhang
The growth of the influencer marketing industry warrants an empirical examination of the effect of posting sponsored videos on influencers' reputations. We collected a novel dataset of user-generated YouTube videos created by prominent English-speaking influencers in... View Details
Keywords: Reputation; Mathematical Methods; Marketing Reference Programs; Social Media; Brands and Branding
Cheng, Mengjie, and Shunyuan Zhang. "Reputation Burning: Analyzing the Impact of Brand Sponsorship on Social Influencers." Management Science 71, no. 7 (July 2025): 5910–5932.
- August 2006
- Background Note
Factors that Influence Cross-Border Equity Investment
Introduces students to factors that impact global equity flows, including institutional friction, investor protection, firm visibility, firm understanding, and culture. View Details
Miller, Gregory S. "Factors that Influence Cross-Border Equity Investment." Harvard Business School Background Note 107-020, August 2006.
- August 1984 (Revised April 1996)
- Background Note
Influencing Clients to Produce Needed Change
By: Arthur N. Turner
Keywords: Change Management
Turner, Arthur N. "Influencing Clients to Produce Needed Change." Harvard Business School Background Note 485-046, August 1984. (Revised April 1996.)
- September 2010 (Revised January 2012)
- Case
OPOWER: Increasing Energy Efficiency through Normative Influence (A)
By: Amy J.C. Cuddy, Kyle Todd Doherty and Maarten W. Bos
The case profiles OPOWER, an energy efficiency software company that applies Cialdini's principles of social influence to successfully encourage consumers to reduce their energy usage. OPOWER was co-founded in 2008 by two young Harvard graduates, Dan Yates and Alex... View Details
Keywords: Mathematical Methods; Applications and Software; Attitudes; Entrepreneurship; Energy Conservation; Power and Influence; Growth and Development Strategy; Energy Industry; United States
Cuddy, Amy J.C., Kyle Todd Doherty, and Maarten W. Bos. "OPOWER: Increasing Energy Efficiency through Normative Influence (A)." Harvard Business School Case 911-016, September 2010. (Revised January 2012.)
- 21 May 2009
- Working Paper Summaries
Do Friends Influence Purchases in a Social Network?
- October 2009
- Article
Influence and Inefficiency in the Internal Capital Market
By: Julie Wulf
I model inefficient resource allocations in M-form organizations due to influence activities by division managers that skew capital budgets in their favor. Corporate headquarters receives two types of signals about investment opportunities: private signals that can be... View Details
Keywords: Capital Markets; Resource Allocation; Business Processes; Capital Budgeting; Business Headquarters; Investment; Opportunities; Cost; Value; Motivation and Incentives; Equity
Wulf, Julie. "Influence and Inefficiency in the Internal Capital Market." Journal of Economic Behavior & Organization 72, no. 1 (October 2009): 305–321.
- 01 Dec 2014
- Research & Ideas
The Big Influence of Small Countries in the United Nations Secretariat
Economics Paul Novosad. “Just the conversations that are happening in the UN are important in determining international priorities” Among their findings: Powerful countries including the United States, China, and India have less administrative View Details
Keywords: by Michael Blanding
- 2013
- Simulation
Change Management Simulation: Power and Influence V2
By: Linda A. Hill and William Q. Judge
Hill, Linda A., and William Q. Judge. "Change Management Simulation: Power and Influence V2." Simulation and Teaching Note. Boston, MA: Harvard Business Publishing, 2013. Electronic.
- 01 Sep 1978
- Conference Presentation
Powerlessness Corrupts: Structural Influences on Organizational Behavior
By: R. M. Kanter
- August 1999 (Revised February 2000)
- Background Note
What It Really Means to Manage: Exercising Power and Influence
By: Linda A. Hill
Describes the realities versus the myths of what it means to be a manager. In particular, it focuses on the limitations of formal authority as a source of power and identifies other sources of power that effective managers rely upon. Also outlines a framework of... View Details
Hill, Linda A. "What It Really Means to Manage: Exercising Power and Influence." Harvard Business School Background Note 400-041, August 1999. (Revised February 2000.)
- 04 Jun 2019
- Working Paper Summaries
Political Influence and Merger Antitrust Reviews
- August 1973 (Revised August 1983)
- Background Note
Agronomic Influences on Agribusiness Commodity Systems
By: Ray A. Goldberg
Goldberg, Ray A. "Agronomic Influences on Agribusiness Commodity Systems." Harvard Business School Background Note 374-028, August 1973. (Revised August 1983.)
- August 1990 (Revised September 1990)
- Background Note
Environmental Update: Consumer and Shareholder Influence
Gentile, Mary C. "Environmental Update: Consumer and Shareholder Influence." Harvard Business School Background Note 391-039, August 1990. (Revised September 1990.)
- May 2011 (Revised January 2012)
- Supplement
OPOWER: Increasing Energy Efficiency through Normative Influence (B)
By: Maarten W. Bos, Amy J.C. Cuddy and Kyle Todd Doherty
The case profiles OPOWER, an energy efficiency software company that applies Cialdini's principles of social influence to successfully encourage consumers to reduce their energy usage. OPOWER was co-founded in 2008 by two young Harvard graduates, Dan Yates and Alex... View Details
Keywords: Energy Conservation
Bos, Maarten W., Amy J.C. Cuddy, and Kyle Todd Doherty. "OPOWER: Increasing Energy Efficiency through Normative Influence (B)." Harvard Business School Supplement 911-061, May 2011. (Revised January 2012.)
- 06 Oct 2011
- What Do You Think?
How Will the ‘Moneyball Generation’ Influence Management?
profile for analytics in management ranks? How, if at all, will a Moneyball Generation influence management? What do you think? References: Michael Lewis, Moneyball: The Art of Winning an Unfair Game (New York: W. W. Norton & Company,... View Details
Keywords: by James Heskett
- 25 Jan 2012
- Research & Ideas
A Few Firms Have Outsized Influence in D.C.
in the twisted web of Washington fundraising and lobbying that can definitively prove dollar x bought result y. Perhaps that's why there has been such little empirical research among economists on the issue. "The whole perspective of how firms View Details
Keywords: by Michael Blanding
- 2007
- Other Unpublished Work
Influence and Inefficiency in the Internal Capital Market
By: Julie Wulf
I model inefficient resource allocations in M-form organizations due to influence activities by division managers that skew capital budgets in their favor. Corporate headquarters receives two types of signals about investment opportunities: private signals that can be... View Details
- 1990
- Article
Social Influences on Creativity: Evaluation, Coaction, and Surveillance
By: T. M. Amabile, P. Goldfarb and S. C. Brackfield
Two experiments examined the effects of evaluation expectation and the presence of others on creativity. In both experiments, some subjects expected that their work would be evaluated by experts, and others expected no evaluation. Evaluation expectation was crossed, in... View Details
Keywords: Creativity; Social Psychology; Situation or Environment; Motivation and Incentives; Performance Evaluation
Amabile, T. M., P. Goldfarb, and S. C. Brackfield. "Social Influences on Creativity: Evaluation, Coaction, and Surveillance." Creativity Research Journal 3 (1990): 6–21.
- May 1998
- Article
Assessing Long-Term Promotional Influences on Market Structure
By: Carl Mela, Sunil Gupta and Kamel Jedidi
Mela, Carl, Sunil Gupta, and Kamel Jedidi. "Assessing Long-Term Promotional Influences on Market Structure." Lead Article. International Journal of Research in Marketing 15, no. 2 (May 1998): 89–108. (Winner of International Journal of Research in Marketing. Best Paper Award.)