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Show Results For
- All HBS Web
(4,194)
- People (13)
- News (754)
- Research (2,768)
- Events (22)
- Multimedia (38)
- Faculty Publications (1,717)
- 2009
- Working Paper
Do Friends Influence Purchases in a Social Network?
By: Raghuram Iyengar, Sangman Han and Sunil Gupta
Social networks, such as Facebook and Myspace have witnessed a rapid growth in their membership. Some of these businesses have tried an advertising-based model with very limited success. However, these businesses have not fully explored the power of their members to... View Details
Keywords: Marketing; Network Effects; Sales; Power and Influence; Social and Collaborative Networks; Web Sites; South Korea
Iyengar, Raghuram, Sangman Han, and Sunil Gupta. "Do Friends Influence Purchases in a Social Network?" Harvard Business School Working Paper, No. 09-123, April 2009.
- 22 Jan 2014
- Working Paper Summaries
Separating Homophily and Peer Influence with Latent Space
- 2021
- Working Paper
Dirty Money: How Banks Influence Financial Crime
By: Joseph Pacelli, Janet Gao, Jan Schneemeier and Yufeng Wu
On September 21st, 2020, a consortium of international journalists leaked nearly 2,500 suspicious activity reports (SAR) obtained from the U.S. Financial Crimes Enforcement Network, exposing nearly $2 trillion of money laundering activity. The event raises important... View Details
Pacelli, Joseph, Janet Gao, Jan Schneemeier, and Yufeng Wu. "Dirty Money: How Banks Influence Financial Crime." Working Paper, July 2021.
- 17 Dec 2015
- News
Conducting Research That Influences Practice
School to offer generous financial support and compete for outstanding candidates who apply to these highly selective programs. “Tami’s research is a perfect reflection of the Doctoral Programs’ mission—she is a scholar who conducts rigorous research that View Details
- April 2003 (Revised December 2003)
- Background Note
Winning the Influence Game: Corporate Diplomacy and Business Strategy
Provides a framework for influencing key outside players--businesses, governments, and NGOs--in support of business strategy. This could mean negotiating contracts with major customers and suppliers, concluding acquisitions and alliances, and securing financing from... View Details
Watkins, Michael D. "Winning the Influence Game: Corporate Diplomacy and Business Strategy." Harvard Business School Background Note 903-096, April 2003. (Revised December 2003.)
- July 2007 (Revised April 2008)
- Teaching Note
Zipcar: Influencing Customer Behavior (TN)
By: Frances X. Frei
- 21 May 2009
- Working Paper Summaries
Do Friends Influence Purchases in a Social Network?
- 16 Oct 2014
- News
Reducing special-interest influence over government regulation
When regulated industries exert undue influence on (or “capture”) their governmental regulators, problems that are all too familiar may result. And while scholars have investigated regulatory capture, deregulation has been the most... View Details
- Article
How Implicit Beliefs Influence Trust Recovery
By: M. Haselhuhn, M.E. Schweitzer and A. Wood
After a trust violation, some people are quick to forgive, whereas others never trust again. In this report, we identify a key characteristic that moderates trust recovery: implicit beliefs of moral character. Individuals who believe that moral character can change... View Details
Haselhuhn, M., M.E. Schweitzer, and A. Wood. "How Implicit Beliefs Influence Trust Recovery." Psychological Science 21, no. 5 (May 2010): 645–648.
- 04 Jun 2019
- Working Paper Summaries
Political Influence and Merger Antitrust Reviews
- August 1973 (Revised August 1983)
- Background Note
Agronomic Influences on Agribusiness Commodity Systems
By: Ray A. Goldberg
Goldberg, Ray A. "Agronomic Influences on Agribusiness Commodity Systems." Harvard Business School Background Note 374-028, August 1973. (Revised August 1983.)
- August 2006
- Background Note
Factors that Influence Cross-Border Equity Investment
Introduces students to factors that impact global equity flows, including institutional friction, investor protection, firm visibility, firm understanding, and culture. View Details
Miller, Gregory S. "Factors that Influence Cross-Border Equity Investment." Harvard Business School Background Note 107-020, August 2006.
- August 1984 (Revised April 1996)
- Background Note
Influencing Clients to Produce Needed Change
By: Arthur N. Turner
Keywords: Change Management
Turner, Arthur N. "Influencing Clients to Produce Needed Change." Harvard Business School Background Note 485-046, August 1984. (Revised April 1996.)
- September 2010 (Revised January 2012)
- Case
OPOWER: Increasing Energy Efficiency through Normative Influence (A)
By: Amy J.C. Cuddy, Kyle Todd Doherty and Maarten W. Bos
The case profiles OPOWER, an energy efficiency software company that applies Cialdini's principles of social influence to successfully encourage consumers to reduce their energy usage. OPOWER was co-founded in 2008 by two young Harvard graduates, Dan Yates and Alex... View Details
Keywords: Mathematical Methods; Applications and Software; Attitudes; Entrepreneurship; Energy Conservation; Power and Influence; Growth and Development Strategy; Energy Industry; United States
Cuddy, Amy J.C., Kyle Todd Doherty, and Maarten W. Bos. "OPOWER: Increasing Energy Efficiency through Normative Influence (A)." Harvard Business School Case 911-016, September 2010. (Revised January 2012.)
- Forthcoming
- Article
Reputation Burning: Analyzing the Impact of Brand Sponsorship on Social Influencers
By: Mengjie Cheng and Shunyuan Zhang
The growth of the influencer marketing industry warrants an empirical examination of the effect of posting sponsored videos on influencers' reputations. We collected a novel dataset of user-generated YouTube videos created by prominent English-speaking influencers in... View Details
Keywords: Reputation; Mathematical Methods; Marketing Reference Programs; Social Media; Brands and Branding
Cheng, Mengjie, and Shunyuan Zhang. "Reputation Burning: Analyzing the Impact of Brand Sponsorship on Social Influencers." Management Science (forthcoming). (Pre-published online October 18, 2024.)
- October 2009
- Article
Influence and Inefficiency in the Internal Capital Market
By: Julie Wulf
I model inefficient resource allocations in M-form organizations due to influence activities by division managers that skew capital budgets in their favor. Corporate headquarters receives two types of signals about investment opportunities: private signals that can be... View Details
Keywords: Capital Markets; Resource Allocation; Business Processes; Capital Budgeting; Business Headquarters; Investment; Opportunities; Cost; Value; Motivation and Incentives; Equity
Wulf, Julie. "Influence and Inefficiency in the Internal Capital Market." Journal of Economic Behavior & Organization 72, no. 1 (October 2009): 305–321.
- 2013
- Simulation
Change Management Simulation: Power and Influence V2
By: Linda A. Hill and William Q. Judge
Hill, Linda A., and William Q. Judge. "Change Management Simulation: Power and Influence V2." Simulation and Teaching Note. Boston, MA: Harvard Business Publishing, 2013. Electronic.
- August 1999 (Revised February 2000)
- Background Note
What It Really Means to Manage: Exercising Power and Influence
By: Linda A. Hill
Describes the realities versus the myths of what it means to be a manager. In particular, it focuses on the limitations of formal authority as a source of power and identifies other sources of power that effective managers rely upon. Also outlines a framework of... View Details
Hill, Linda A. "What It Really Means to Manage: Exercising Power and Influence." Harvard Business School Background Note 400-041, August 1999. (Revised February 2000.)