Publications

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July 2007 (Revised April 2008)
Teaching Note

Zipcar: Influencing Customer Behavior (TN)

By: Frances X. Frei

Keywords: Customers; Behavior; Transportation Industry

2021
Working Paper

Dirty Money: How Banks Influence Financial Crime

By: Joseph Pacelli, Janet Gao, Jan Schneemeier and Yufeng Wu

On September 21st, 2020, a consortium of international journalists leaked nearly 2,500 suspicious activity reports (SAR) obtained from the U.S. Financial Crimes Enforcement Network, exposing nearly $2 trillion of money laundering activity. The event raises important... View Details

Keywords: Financial Institutions; Crime and Corruption; Policy

SSRN

April 2003 (Revised December 2003)
Background Note

Winning the Influence Game: Corporate Diplomacy and Business Strategy

Provides a framework for influencing key outside players--businesses, governments, and NGOs--in support of business strategy. This could mean negotiating contracts with major customers and suppliers, concluding acquisitions and alliances, and securing financing from... View Details

Keywords: Negotiation; Business Strategy; Power and Influence

Educators

Article

How Implicit Beliefs Influence Trust Recovery

By: M. Haselhuhn, M.E. Schweitzer and A. Wood

After a trust violation, some people are quick to forgive, whereas others never trust again. In this report, we identify a key characteristic that moderates trust recovery: implicit beliefs of moral character. Individuals who believe that moral character can change... View Details

Keywords: Values and Beliefs; Trust

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September 2010 (Revised January 2012)
Case

OPOWER: Increasing Energy Efficiency through Normative Influence (A)

By: Amy J.C. Cuddy, Kyle Todd Doherty and Maarten W. Bos

The case profiles OPOWER, an energy efficiency software company that applies Cialdini's principles of social influence to successfully encourage consumers to reduce their energy usage. OPOWER was co-founded in 2008 by two young Harvard graduates, Dan Yates and Alex... View Details

Keywords: Mathematical Methods; Applications and Software; Attitudes; Entrepreneurship; Energy Conservation; Power and Influence; Growth and Development Strategy; Energy Industry; United States

Educators

21 May 2009
Working Paper Summaries

Do Friends Influence Purchases in a Social Network?

Keywords: by Raghuram Iyengar, Sangman Han & Sunil Gupta; Technology

1995
Book

Power and Influence Customized Course Module

By: L. A. Hill

Keywords: Power and Influence

Web

Power and Influence - Course Catalog

HBS Course Catalog Power and Influence Course Number 2056 Associate Professor Lakshmi Ramarajan Spring; Q3Q4; 3.0 credits 27 Sessions Paper Excludes enrollment in Power and Influence for Positive Impact... View Details

16 Oct 2014
News

Reducing special-interest influence over government regulation

When regulated industries exert undue influence on (or “capture”) their governmental regulators, problems that are all too familiar may result. And while scholars have investigated regulatory capture, deregulation has been the most... View Details

Forthcoming
Article

Reputation Burning: Analyzing the Impact of Brand Sponsorship on Social Influencers

By: Mengjie Cheng and Shunyuan Zhang

The growth of the influencer marketing industry warrants an empirical examination of the effect of posting sponsored videos on influencers' reputations. We collected a novel dataset of user-generated YouTube videos created by prominent English-speaking influencers in... View Details

Keywords: Reputation; Mathematical Methods; Marketing Reference Programs; Social Media; Brands and Branding

August 1990 (Revised September 1990)
Background Note

Environmental Update: Consumer and Shareholder Influence

09 Nov 2022
News

Do Diverse Directors Influence DEI Outcomes?

October 2009
Article

Influence and Inefficiency in the Internal Capital Market

By: Julie Wulf

I model inefficient resource allocations in M-form organizations due to influence activities by division managers that skew capital budgets in their favor. Corporate headquarters receives two types of signals about investment opportunities: private signals that can be... View Details

Keywords: Capital Markets; Resource Allocation; Business Processes; Capital Budgeting; Business Headquarters; Investment; Opportunities; Cost; Value; Motivation and Incentives; Equity

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04 Jun 2019
Working Paper Summaries

Political Influence and Merger Antitrust Reviews

Keywords: by Mihir N. Mehta, Suraj Srinivasan, and Wanli Zhao

August 1973 (Revised August 1983)
Background Note

Agronomic Influences on Agribusiness Commodity Systems

By: Ray A. Goldberg

August 2006
Background Note

Factors that Influence Cross-Border Equity Investment

Introduces students to factors that impact global equity flows, including institutional friction, investor protection, firm visibility, firm understanding, and culture. View Details

Keywords: Investment; Cross-Cultural and Cross-Border Issues; Equity

Educators