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- All HBS Web (776)
- Faculty Publications (131)
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- September 2015
- Case
Eco7: Launching a New Motor Oil
By: John Quelch and Sunru Yong
Aaron Jonnerson, vice president of marketing at the automotive division of Avellin, must make marketing mix decisions for the launch of Eco7, a new environmentally-friendly motor oil. The company's performance has been mediocre, shareholder pressure is increasing, and...
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Keywords:
Distribution Channels;
Environmental Sustainability;
Product Launch;
Transportation;
Energy Sources;
Auto Industry
Quelch, John, and Sunru Yong. "Eco7: Launching a New Motor Oil." Harvard Business School Brief Case 916-507, September 2015.
- January 2015
- Article
Marketplace or Reseller?
By: Andrei Hagiu and Julian Wright
Intermediaries can choose between functioning as a marketplace (on which suppliers sell their products directly to buyers) or as a reseller (purchasing products from suppliers and selling them to buyers). We model this as a decision between whether control rights over...
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Hagiu, Andrei, and Julian Wright. "Marketplace or Reseller?" Management Science 61, no. 1 (January 2015): 184–203.
- August 2014 (Revised June 2019)
- Case
MRC's House of Cards
By: Anita Elberse
In March 2011, Asif Satchu and Modi Wiczyk, co-chairmen and co-chief executive officers at independent production company Media Rights Capital (MRC), are debating whether to accept a licensing offer from Netflix for their most ambitious project to date, a new...
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Keywords:
Television;
House Of Cards;
Asif Satchu;
Modi Wiczyk;
Netflix;
Media Rights Capital;
Information Technology;
Change Management;
Marketing;
Television Entertainment;
Media and Broadcasting Industry;
Motion Pictures and Video Industry
Elberse, Anita. "MRC's House of Cards." Harvard Business School Case 515-003, August 2014. (Revised June 2019.)
- 07 May 2013
- First Look
First Look: May 7
http://www.people.hbs.edu/wkerr/130424-CGK-IPE.pdf Board Games: Timing of Independent Directors' Dissent in China By: Ma, Juan, and Tarun Khanna Abstract—This paper examines the circumstances under which so-called "independent"...
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Keywords:
Carmen Nobel
- April 2018
- Article
Consumers Avoid Buying from Firms with Higher CEO-to-Worker Pay Ratios
By: Bhavya Mohan, Tobias Schlager, Rohit Deshpandé and Michael I. Norton
We document a novel driver of consumer behavior: pay ratio disclosure. Swiss corporation performance data gathered during a legally mandated pay ratio referendum reveals that salient high pay ratios are associated with decreased firm sales (Pilot Study). An...
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Keywords:
Pay Ratio;
Wage Fairness;
Purchase Intention;
Customers;
Wages;
Fairness;
Consumer Behavior
Mohan, Bhavya, Tobias Schlager, Rohit Deshpandé, and Michael I. Norton. "Consumers Avoid Buying from Firms with Higher CEO-to-Worker Pay Ratios." Special Issue on Marketplace Morality. Journal of Consumer Psychology 28, no. 2 (April 2018): 344–352.
- April 2022
- Article
Consumers Value Effort over Ease When Caring for Close Others
By: Ximena Garcia-Rada, Mary Steffel, Elanor F. Williams and Michael I. Norton
Many products and services are designed to make caregiving easier, from premade meals for feeding families to robo-cribs that automatically rock babies to sleep. Yet, using these products may come with a cost: consumers may feel they have not exerted enough effort....
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Keywords:
Effor;
Caregiving;
Close Relationships;
Symbolic Meaning;
Signaling;
Relationships;
Consumer Behavior;
Perception
Garcia-Rada, Ximena, Mary Steffel, Elanor F. Williams, and Michael I. Norton. "Consumers Value Effort over Ease When Caring for Close Others." Journal of Consumer Research 48, no. 6 (April 2022): 970–990.
- 01 Nov 2012
- Research & Ideas
Book Excerpt: Judgment Calls
bear. Written by Harvard Business School Visiting Professor Thomas H. Davenport and independent consultant Brook Manville, the book shares the tales of organizations that made successful choices through team-led decisions. This excerpt...
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- 07 Jul 2015
- First Look
First Look: July 7, 2015
Successful Products for Emerging Markets By: Winter, Amos, and Vijay Govindarajan Abstract—Multinationals are starting to catch on to the logic of reverse innovation, in which products are designed first for...
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Keywords:
Sean Silverthorne
- 17 Aug 2015
- Research & Ideas
Who is Boss in the Sharing Economy?
When is a company not a company? A modern-day Zen koan, maybe, but the evidence is all around us—Airbnb, Elance-oDesk, Handy, HourlyNerd, TaskRabbit, Uber. These businesses seem much more like conglomerations of independent professionals...
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- May 2023 (Revised November 2023)
- Case
Arcos Dorados: Decarbonizing McDonald’s in Latin America
By: George Serafeim, Michael W. Toffel, Jenyfeer Martinez Buitrago and Mariana Cal
This case describes the decarbonization strategy of Arcos Dorados—McDonald’s largest independent franchisee, operating in 20 countries and territories in Latin America and the Caribbean—and how the company measured its greenhouse gas (GHG) emissions, including those...
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Keywords:
Environmental Accounting;
Animal-Based Agribusiness;
Plant-Based Agribusiness;
Change Management;
Forecasting and Prediction;
Environmental Sustainability;
Food;
Growth Management;
Supply Chain;
Corporate Social Responsibility and Impact;
Strategy;
Agriculture and Agribusiness Industry;
Food and Beverage Industry;
Green Technology Industry;
Consumer Products Industry;
Latin America;
North and Central America;
South America
Serafeim, George, Michael W. Toffel, Jenyfeer Martinez Buitrago, and Mariana Cal. "Arcos Dorados: Decarbonizing McDonald’s in Latin America." Harvard Business School Case 623-017, May 2023. (Revised November 2023.)
- Research Summary
Overview
Dr. Burch’s research focuses on capitalism, work, and gender in the twentieth-century United States. Her work reinterprets the history of direct selling by placing it at the center, rather than on the margins, of narratives about advanced capitalism. Examining the...
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- March 1996 (Revised February 1999)
- Case
Vistakon: 1 Day Acuvue Disposable Contact Lenses
By: Alvin J. Silk, Bruce Issacson and Marie Bell
Vistakon, an independent and entrepreneurial subsidiary of Johnson & Johnson, pioneered the production and marketing of disposable contact lenses with the 1987 launch of Acuvue, the first disposable extended-wear lens--a soft contact lens that patients wear for a...
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Keywords:
Advertising Campaigns;
Business Subsidiaries;
Business Startups;
Corporate Entrepreneurship;
Price;
Risk Management;
Marketing;
Product Positioning;
Production;
Performance Effectiveness;
Consumer Products Industry;
United States
Silk, Alvin J., Bruce Issacson, and Marie Bell. "Vistakon: 1 Day Acuvue Disposable Contact Lenses." Harvard Business School Case 596-087, March 1996. (Revised February 1999.)
- 20 Jan 2010
- First Look
First Look: Jan. 20
benefits from outsourcing the use of intellectual property increases. We also examine how the variability of payoffs to effort affects the optimal way the owner of the intellectual property uses it. Download the paper: http://www.hbs.edu/research/pdf/07-100.pdf Does...
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Keywords:
Martha Lagace
- March 2021
- Case
Proteak: Valuing Forestry Assets
By: Gerardo Pérez Cavazos and Carla Larangeira
In early 2020, 414 Capital was hired by Proteak, Mexico´s largest forestry platform, to perform a valuation of its teak business, a high-grade hardwood commonly used to build boat decks, outdoor walls, furniture, doors and small objects. Teak plantations typically...
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Pérez Cavazos, Gerardo, and Carla Larangeira. "Proteak: Valuing Forestry Assets." Harvard Business School Case 121-077, March 2021.
- March 1992 (Revised September 1996)
- Case
ABB Deutschland (C1)
By: Hugo Uyterhoeven
ABB Germany faces some newly emerging strategic and organizational challenges resulting from Europe 1992 and German reunification. In terms of organization, ABB Germany has created a holding company and has separated operations and service activities into legally...
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Keywords:
Business Divisions;
Organizations;
Outcome or Result;
Problems and Challenges;
Opportunities;
Corporate Strategy;
Germany
Uyterhoeven, Hugo. "ABB Deutschland (C1)." Harvard Business School Case 392-098, March 1992. (Revised September 1996.)
- 04 Jan 2012
- First Look
First Look: January 4
firms to make certain enhancements public, creating an incentive for firms to free ride on the contributions of others. This practice raises a number of puzzling issues. First, why should a firm further develop a product if competitors...
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Keywords:
Carmen Nobel
- July 2006 (Revised August 2007)
- Case
The Mozilla Foundation: Launching Firefox 1.0 (A)
Explores the Mozilla Foundation's decisions leading up to the launch of Firefox 1.0, including its default browser, managing corporate partnerships, managing product development, and moving toward a revenue-based model. Mitchell Baker, president of the Mozilla...
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Keywords:
Business Model;
Commercialization;
Open Source Distribution;
Partners and Partnerships;
Information Technology;
Social Entrepreneurship;
Applications and Software;
Innovation and Invention;
Information Technology Industry;
United States
O'Mahony, Siobhan, and Nikhil Raj. "The Mozilla Foundation: Launching Firefox 1.0 (A)." Harvard Business School Case 907-015, July 2006. (Revised August 2007.)
- April 2002 (Revised February 2003)
- Module Note
Teaching Project Finance: An Overview of the Large-Scale Investment Course
By: Benjamin C. Esty
Large-Scale Investment is a case-based course about project finance for second-year MBA students. Project finance involves the creation of a legally independent project company financed with nonrecourse debt for the purpose of investing in a single-purpose industrial...
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Esty, Benjamin C. "Teaching Project Finance: An Overview of the Large-Scale Investment Course." Harvard Business School Module Note 202-086, April 2002. (Revised February 2003.)
- May 1987
- Supplement
Copeland Corp.: The Focused Factory, Video
By: David A. Garvin
Introduces students to the products, shows the company's focused factories, introduces the principal managers, and describes the process the company went through in executing a major change in manufacturing strategy and philosophy. Can be used independently to...
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Keywords:
Factories, Labs, and Plants;
Change;
Machinery and Machining;
Product;
Production;
Strategy
Garvin, David A. "Copeland Corp.: The Focused Factory, Video." Harvard Business School Video Supplement 887-527, May 1987.
- 03 May 2011
- First Look
First Look: May 3
authors provide a checklist that managers can use on a daily basis to monitor their progress-enhancing behaviors. Read the article: http://hbr.org/2011/05/the-power-of-small-wins/ar/1 The Best Way to Name Your Product 2.0 Authors:Marco...
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Keywords:
Sean Silverthorne