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- Faculty Publications (14)
Show Results For
- All HBS Web (101)
- Faculty Publications (14)
- Profile
Jeremy Burnham
Jeremy’s team was asked to come up with concepts for a “sustainable” shoe that would appeal to impulse buyers. For two months, the team met once a week to brainstorm ideas and ultimately settled on three: an “exchange” program, in which... View Details
- Portrait Project
Ross Galloway
I hate printers. Sure, we all get Office Space style impulses when the printer jams. But my loathing can be traced back to a single event when I was 14 years old. While sitting in my room, a document mistakenly printed out titled... View Details
- 01 Dec 2018
- News
Evergreen Business
countryside, of yelling ‘Timberrrr!’ as daddy cuts down a tree.” It’s the same impulse that led Kok to buy the farm in 1980. A former EPA chief economist who now heads the investment banking firm Johan Hekelaar, Kok was looking for a... View Details
Keywords: Jen McFarland Flint
- 13 May 2002
- Book
Bringing the Master Passions to Work
temperament." The workings of what we now call reason spring from a primitive emotion—our anxiety at being alive and thrust toward an end past which we cannot see with any of our senses. The impulse to explain is the View Details
Keywords: by Mihnea C. Moldoveanu & Nitin Nohria
- 01 Sep 2018
- News
Escape Hatch
build one and stick it in the woods outside Boston—far enough away that I could escape stress and the city, but near enough that I could get there easily,” he recalls. That impulse became the inspiration for Getaway, a startup incubated... View Details
- Portrait Project
Lisa Marrone
Bloomingdale’s. We’d rather gossip about Today Show anchors than talk facts. We are also among the most deeply generous people you’ll meet. What is right and what is wrong? All these years, I’ve been chasing a romanticized notion of family. This View Details
- 01 Jun 2010
- News
Admit It: You’re in Denial
alcoholic who swears he is just a social drinker to the investor who refuses to open his 401(k) statement after a market crash, denial permeates every facet of life. The impulse to avoid painful truths, just like the View Details
- 01 Jun 2018
- News
Research Brief: Lessons from Last Place
to switch lines and more than four times as likely to abandon lines when in last place, even after accounting for how many people were queued in front of them, how fast the line was moving, and the length of the line. (Although the View Details
Keywords: Jennifer Myers
- 20 Aug 2014
- News
With No Time to Lose
developed a way to measure electrical impulses in muscle tissue, and therefore measure changes in those impulses as the disease progresses. This one achievement can effectively reduce some costs associated... View Details
Keywords: Margie Kelley
- 01 Oct 2001
- News
Christopher Cox: Capitol Hill Intellectual
to represent California's Orange County in the U.S. Congress. But when questioned about the job he's held for the last thirteen years, Cox replies, "Running for Congress was entirely an impulse decision. I did not even think about it... View Details
- 01 Jun 1999
- News
A Random Sampling of HBS Graduates in the News
callers the opportunity to purchase the relevant CDs. The *CD service "enables real-time impulse buying," Chen told the Philadelphia Inquirer (February 11, 1999). "It is a lost sale if you can't act on it." Currently being tested in... View Details
Keywords: Nancy O. Perry
- 14 Nov 2016
- Op-Ed
5 Lessons I Hope Marketers Don’t Learn from Donald Trump
If marketing is a profession, and I hope it is, then I suggest there are five rules that marketers should not follow in the interests of self-respect and respect for the profession. It pays to pander. No it doesn’t. It’s unethical, but also unwise, to exploit the... View Details
Keywords: by John A. Deighton
- 01 Oct 2000
- News
Lumry Chair Supports IT and Entrepreneurship
father, Rufus W. Lumry II, noted, "The original impulse for this gift extends back more than a hundred years and is part of a tradition that I hope will continue to thrive for many years. Going to Harvard encouraged me and other members... View Details
Keywords: Educational Services
- 01 Apr 2002
- News
Career Transitions, Continuing Education Focus of Washington, D.C., Club
opportunities," Loughran observes. Working closely with Stephen C. Messner (MBA '80), Loughran also launched "Your Next Job/Your Next Career," a program designed to support alumni during the daunting process of searching for new employment. "Often our first View Details
- 01 Sep 2017
- News
The Shape of Things to Come
interest or because student demand tells us something has no traction. Less frequently we’ll make a big change in the first year. NN: Important impulses for change also come from alumni. We were approached not so long ago by a graduate... View Details
- 28 Oct 2001
- What Do You Think?
What Can We Expect in the Other War?
is really important to them. The implication is that this will lead to different behaviors and perhaps even different endeavors in the future. The first impulse for many has been to vow to spend more time with family and activities that... View Details
Keywords: by James Heskett
- 19 Nov 2014
- News
The Power of Yes
change,” he summarizes.) Charged with overseeing a $100 million capital fund drive, Dichter wanted to explore the impulses behind people’s giving—or not giving. He wanted to dig deeper into what he saw as a conflict between the dominant,... View Details
Keywords: Julia Hanna
- 02 Mar 2015
- Research & Ideas
‘Retail Revolution’ Excerpt: The Scale of the Ecommerce Threat
lines that matched needs and trip-drivers with impulses and wants within their stores. If shoppers can get their primary purchases online, brick-and-mortar retailers can't sell them the rest. For example, if customers cease buying their... View Details
- 01 Dec 2010
- News
Additional alumni books for your consideration.
Resisting the impulse for drastic change, Bhidé offers a blueprint for correcting the historic misalignment between the numbers-driven financial sector and the innovation-driven “real economy.” He advocates tough, straightforward limits... View Details
- 02 Sep 2008
- Research & Ideas
Indulgence vs. Regret: Investing in Future Memories
ant-like and practical. "There is a well-developed literature around self-control issues in the fields of sociology, psychology, and economics," Keinan says. "We all know that people can be too impulsive and yield to... View Details
Keywords: by Julia Hanna