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- All HBS Web (563)
- Faculty Publications (60)
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- September–October 2024
- Article
How AI Can Power Brand Management
By: Julian De Freitas and Elie Ofek
Marketers have begun experimenting with AI to improve their brand-management efforts. But unlike other marketing tasks, brand management involves more than just repeatedly executing one specialized function. Long considered the exclusive domain of creative talent, it... View Details
Keywords: Creativity; AI and Machine Learning; Brands and Branding; Product Positioning; Customer Focus and Relationships
De Freitas, Julian, and Elie Ofek. "How AI Can Power Brand Management." Harvard Business Review 102, no. 5 (September–October 2024): 108–114.
- February 1991
- Case
Burlington Northern: The ARES Decision (A)
By: Julie H. Hertenstein and Robert S. Kaplan
Burlington Northern's decision whether to invest in ARES, an automated train control system, is a ($350 million) strategic investment in information technology. Although set in a service industry (railroad) the issues around this decision arise in many organizations... View Details
Keywords: Investment; Rail Transportation; Information Technology; Competitive Strategy; Performance Evaluation; Performance Effectiveness; Cost vs Benefits; Technology Adoption; Technological Innovation; Customers; Quality; Rail Industry
Hertenstein, Julie H., and Robert S. Kaplan. "Burlington Northern: The ARES Decision (A)." Harvard Business School Case 191-122, February 1991.
- 25 Mar 2014
- Research & Ideas
Book Excerpt: ‘Can China Lead?’
book excerpt The Importance Of Being Innovative From Chapter 4, Can China Lead: Reaching the Limits of Power and Growth By Regina M. Abrami, William C. Kirby, and F. Warren McFarlan One can surely doubt that creativity can be mandated or... View Details
- February 2014 (Revised May 2014)
- Background Note
Finding the Money: An Overview of Infrastructure Finance Challenges and Opportunities
By: Rosabeth Moss Kanter and Daniel Fox
This overview describes how the United States funds and finances infrastructure investment to maintain its economic competitiveness. It considers the roles of taxpayers, users, government allocators and lenders, and private investors in the infrastructure funding... View Details
Kanter, Rosabeth Moss, and Daniel Fox. "Finding the Money: An Overview of Infrastructure Finance Challenges and Opportunities." Harvard Business School Background Note 314-094, February 2014. (Revised May 2014.)
- 05 Jun 2018
- First Look
New Research and Ideas, June 5, 2018
across countries. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=52239 2018 The Nature of Human Creativity Creativity and the Labor of Love By: Amabile, Teresa M. Abstract—This book... View Details
Keywords: Dina Gerdeman
- June 1994 (Revised September 1994)
- Background Note
Commercializing Technology: Imaginative Understanding of User Needs
The transformation of technology into commercially successful products is a process fraught with risk and uncertainty, and increasing pressure on time to market is exacerbating the difficulties. This note first describes a study conducted by Hewlett-Packard to improve... View Details
Keywords: Transformation; Communication Strategy; Customers; Design; Marketing; Consumer Behavior; Product Development; Research; Risk and Uncertainty; Commercialization; Technology Adoption
Leonard, Dorothy A. "Commercializing Technology: Imaginative Understanding of User Needs." Harvard Business School Background Note 694-102, June 1994. (Revised September 1994.)
- 25 Sep 2006
- Research & Ideas
How Software Platforms Revolutionize Business
a 50,000-foot level, what impact have software platforms had on traditional industries over the last thirty years? Andrei Hagiu: At its most fundamental level, they have fueled innovation and improved productivity. Software platforms have... View Details
- December 2011 (Revised September 2014)
- Case
The Kid Grows Up: Decisions at the Sundance Institute
By: Mukti Khaire and Eleanor Kenyon
The Sundance case raises the question of how markets for innovative cultural products can be created and what the role of intermediaries in creative industries ought to be. The case describes the history of the Sundance Institute, which was founded by actor/director... View Details
Keywords: Entertainment; Entrepreneurship; Decision Making; Film Entertainment; Motion Pictures and Video Industry; United States
Khaire, Mukti, and Eleanor Kenyon. "The Kid Grows Up: Decisions at the Sundance Institute." Harvard Business School Case 812-051, December 2011. (Revised September 2014.)
- 04 Apr 2023
- Book
Two Centuries of Business Leaders Who Took a Stand on Social Issues
While shareholders still reign supreme at many companies, a widespread shift toward more responsible business practices is driving more leaders to take a stand on social and environmental issues today, says Harvard Business School Professor Geoffrey Jones. Jones... View Details
- 2004
- Working Paper
The Accidental Entrepreneur: The Emergent and Collective Process of User Entrepreneurship
We develop a process model of how users, an understudied source of entrepreneurship, create, evaluate, share, and commercialize their ideas. We compare and contrast our model to the classic model of the entrepreneurial process, highlighting the emergent and collective... View Details
Shah, Sonali, and Mary Tripsas. "The Accidental Entrepreneur: The Emergent and Collective Process of User Entrepreneurship." Harvard Business School Working Paper, No. 04-054, March 2004. (Revised October 2007.)
- November 2007
- Article
The Accidental Entrepreneur: The Emergent and Collective Process of User Entrepreneurship
By: Sonali K. Shah and Mary Tripsas
We develop a process model of how users, an understudied source of entrepreneurship, create, evaluate, share, and commercialize their ideas. We compare and contrast our model to the classic model of the entrepreneurial process, highlighting the emergent and... View Details
Keywords: Entrepreneurship; Valuation; Business Model; Commercialization; Adoption; Adaptation; Product; Civil Society or Community
Shah, Sonali K., and Mary Tripsas. "The Accidental Entrepreneur: The Emergent and Collective Process of User Entrepreneurship." Strategic Entrepreneurship Journal 1, nos. 1-2 (November 2007): 123–140.
- 03 Apr 2007
- First Look
First Look: April 3, 2007
and the Medici String Quartet Harvard Business School Case 607-083 Describes the approach to creative collaboration and leadership adopted by Paul Robertson as leader of one of the most highly regarded string quartets in recent history.... View Details
Keywords: Martha Lagace
- 05 Apr 2016
- First Look
April 5, 2016
politicians in the years after its publication. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=50916 Creativity Under Fire: The Effects of Competition on Creative Production By:... View Details
Keywords: Sean Silverthlorne
- Teaching Interest
Grand Challenges for Entrepreneurs
By: Tarun Khanna
Grand Challenges for Entrepreneurs (GCE) is designed for students who are interested in entrepreneurial approaches to the biggest challenges of our time. Grand Challenges are near-intractable, global problems that offer the tantalizing... View Details
- 12 Feb 2019
- First Look
New Research and Ideas, February 12, 2019
https://www.hbs.edu/faculty/Pages/item.aspx?num=55599 forthcoming International Journal of Human Resource Management Improving Resilience Among Employees High in Depression, Anxiety, and Workplace Distress By: Williams, Allison L., Acacia... View Details
Keywords: Dina Gerdeman
- Article
Soul and Machine (Learning)
By: Davide Proserpio, John R. Hauser, Xiao Liu, Tomomichi Amano, Burnap Alex, Tong Guo, Dokyun (DK) Lee, Randall Lewis, Kanishka Misra, Eric Schwarz, Artem Timoshenko, Lilei Xu and Hema Yoganarasimhan
Machine learning is bringing us self-driving cars, medical diagnoses, and language translation, but how can machine learning help marketers improve marketing decisions? Machine learning models predict extremely well, are scalable to “big data,” and are a natural fit to... View Details
Keywords: Machine Learning; Marketing Applications; Knowledge; Technological Innovation; Core Relationships; Marketing; Applications and Software
Proserpio, Davide, John R. Hauser, Xiao Liu, Tomomichi Amano, Burnap Alex, Tong Guo, Dokyun (DK) Lee, Randall Lewis, Kanishka Misra, Eric Schwarz, Artem Timoshenko, Lilei Xu, and Hema Yoganarasimhan. "Soul and Machine (Learning)." Marketing Letters 31, no. 4 (December 2020): 393–404.
- 07 Aug 2012
- First Look
First Look: August 7
Access Improve Firm Value? Evidence from the Business Roundtable Challenge Authors:Bo Becker, Guhan Subramanian, and Daniel B. Bergstresser Publication:Journal of Law and Economics (forthcoming) Abstract We use the Business Roundtable's... View Details
Keywords: Sean Silverthorne
- 15 Oct 2008
- First Look
First Look: October 15, 2008
rapidly replicate improved business processes throughout an organization, thereby not only increasing productivity but also market share and market value. We then empirically document a substantial increase in turbulence starting in the... View Details
Keywords: Martha Lagace
- 09 Jul 2012
- Research & Ideas
The Unconscious Executive
addition, unconscious thought might be more dependable than conscious thought when we are low on energy. Preliminary research also indicates that using odor or sound cues during sleep might activate our unconscious mind and improve View Details
Keywords: by Martha Lagace
- July–August 2020
- Article
Make the Most of Your Relocation
Although the COVID-19 crisis has halted travel in recent months, geographic mobility has become critical for managers and knowledge workers hoping to advance in today’s globalized economy, and that trend is unlikely to reverse. Geographic mobility can pay off... View Details
Keywords: Relocation; Mobility; Personal Development and Career; Geographic Location; Work-Life Balance
Choudhury, Prithwiraj. "Make the Most of Your Relocation." Harvard Business Review 98, no. 4 (July–August 2020): 104–113.