Image Motivation - Publications - Faculty & Research

21 Nov 2015
HBS Case

HBS Cases: Stella McCartney Combines High Fashion with Environmental Values

exactly the image we have when we think about sustainability. We think about much more rational and thoughtful consumption. So you could see why these two concepts would seem contradictory. And people would ask me: why are you making such... View Details

Keywords: by Brian Kenny; Fashion

22 Feb 2011
Research & Ideas

Most Popular Articles, Papers of the Decade

actions and motives are constantly under scrutiny. Time to manage your own professional image before others do it for you. An interview with Laura Morgan Roberts. Music Downloads: Pirates-or Customers?... View Details

Keywords: by Sean Silverthorne

02 May 2000
Research & Ideas

Leading Professional Service Firms

motivated you and your HBS colleagues to develop a course specifically for leaders of professional service firms? Lorsch: Professional service firms represent an $80 billion industry worldwide. In the US and Europe, they comprise 17... View Details

Keywords: Re: Jay W. Lorsch; Service; Consulting; Accounting

11 Feb 2013
Research & Ideas

Neuroeconomics: Eyes, Brain, Business

Science.) The researchers used morphing software to create a visual continuum of animacy, with images of doll faces at one end of the spectrum and images of similar human faces at the other. The View Details

Keywords: by Carmen Nobel

30 Dec 2013
Research & Ideas

Most Popular Articles of 2013

today's diverse workplace, your actions and motives are constantly under scrutiny. Time to manage your own professional image before others do it for you. An interview with Laura Morgan Roberts. Most Popular... View Details

Keywords: by Staff

18 Apr 2019
Research & Ideas

Open Innovation Contestants Build AI-Based Cancer Tool

oncology expert in the Brigham and Women’s Hospital/ Dana-Farber Cancer Institute radiation oncology program, was a motivated and creative collaborator in exploring and then implementing and evaluating this initiative. While there are... View Details

Keywords: by Martha Lagace; Health; Medical Devices & Supplies

09 Apr 2001
Research & Ideas

The Manager’s Guide to Communicating with Customers Collection

whole trip, and all of these things cast a shadow on the luggage purchase. But these origins are often ignored." Zaltman believes that the emotions underlying a motivation to purchase can be unearthed by research that probes the... View Details

Keywords: by Richard Bierck; Retail

27 Dec 2015
Research & Ideas

The Most Popular Stories and Research Papers of 2015

to look at products as customers do: a way to get a job done. Creating a Positive Professional Image (19,535) In today’s diverse workplace, your actions and motives are constantly under scrutiny. Time to... View Details

29 Apr 2019
Research & Ideas

Is the Digital Age Making Us Petty?

amount is objectively more than $5,” Zhang says. In cases in which a seemingly petty amount is exchanged, but the giver does not intend to focus on precision, an explanation of the true motivation helps mitigate the negative effects, the... View Details

Keywords: by Kristen Senz

20 Oct 2009
First Look

First Look: October 20

for designing such mechanisms—how the stakeholders are motivated to participate and how the company uses their inputs and makes decisions. For any choice there are trade-offs to be considered. He concludes by identifying the design most... View Details

Keywords: Martha Lagace

05 Feb 2014
Research & Ideas

Can Putin Score Olympic Gold?

public's interest and reminded people of the multiple platforms available to see the competition," says Greyser. The biggest boon to NBC, however, was the Games themselves. Winning performances by American athletes such as swimmer Michael Phelps and gymnast Gabby... View Details

Keywords: by Michael Blanding; Sports; Advertising

12 Feb 2019
First Look

New Research and Ideas, February 12, 2019

events, messenger dislike is correlated with the belief that the messenger had malevolent motives (Studies 5A, 5B, & 5C). Studies 6A & 6B go further, manipulating messenger motives independently from... View Details

Keywords: Dina Gerdeman

13 Mar 2018
First Look

March 13, 2018

recipients’ motivation (Study 3c). We identify two constructs useful in determining the general effectiveness of ingratiation: excessive concern with image drives negative perceptions of backhanded... View Details

Keywords: Sean Silverthorne

15 Oct 2024
Research & Ideas

We Have Better Ways to Break Habits Than Willpower. Why Don't We Use Them?

doesn’t work. You Might Also Like: Banned or Not, TikTok Is a Force Companies Can’t Afford to Ignore Why We Still Need Twitter: How Social Media Holds Companies Accountable What Motivates People to Give Generously—and Why We Sometimes... View Details

Keywords: by Michael Blanding

26 Mar 2012
Research & Ideas

What Neuroscience Tells Us About Consumer Desire

or even how much they will pay for an item. But they aren't very good at accessing where that value comes from, or how and when it is influenced by factors like store displays or brands.” Most humans are a little more complicated than rats, of course. But we are... View Details

Keywords: by Carmen Nobel; Consumer Products

17 Oct 2024
Research & Ideas

The Reputation Risks of Sharing Fake News

Challenging a concerning proposal Jordan studies how individuals and organizations manage their reputations. This research asked whether the desire to look good in the eyes of others might motivate people to indiscriminately share news... View Details

Keywords: by Avery Forman

06 Dec 2013
Op-Ed

HBS Faculty Remember Nelson Mandela

flock, letting the most nimble go out ahead, whereupon the others follow, not realizing that all along they are being directed from behind." To me, this take on the shepherd image embodies the kind of leader we increasingly need:... View Details

Keywords: by Nitin Nohria, Linda Hill, Rosabeth Moss Kanter & Gautam Mukunda

22 Sep 2003
Research & Ideas

How Businesses Can Respond to AIDS

out of efficiency, cost, and risk mitigation issues. The elements are interdependent, yet not all stakeholders face the same image and branding exposure. Supply chains also translate to attenuated control; that is, your company can exert... View Details

Keywords: by Martha Lagace

08 Dec 2015
First Look

December 8, 2015

https://www.hbs.edu/faculty/Pages/item.aspx?num=39914 Incentives for Prosocial Behavior: The Role of Reputations By: Exley, Christine L. Abstract—Do monetary incentives encourage volunteering? Or, do they introduce a "greedy" signal and hence crowd out the... View Details