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- All HBS Web (161)
- Faculty Publications (12)
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- All HBS Web (161)
- Faculty Publications (12)
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- 21 Nov 2015
- HBS Case
HBS Cases: Stella McCartney Combines High Fashion with Environmental Values
exactly the image we have when we think about sustainability. We think about much more rational and thoughtful consumption. So you could see why these two concepts would seem contradictory. And people would ask me: why are you making such... View Details
- 22 Feb 2011
- Research & Ideas
Most Popular Articles, Papers of the Decade
actions and motives are constantly under scrutiny. Time to manage your own professional image before others do it for you. An interview with Laura Morgan Roberts. Music Downloads: Pirates-or Customers?... View Details
Keywords: by Sean Silverthorne
- 02 May 2000
- Research & Ideas
Leading Professional Service Firms
motivated you and your HBS colleagues to develop a course specifically for leaders of professional service firms? Lorsch: Professional service firms represent an $80 billion industry worldwide. In the US and Europe, they comprise 17... View Details
- 11 Feb 2013
- Research & Ideas
Neuroeconomics: Eyes, Brain, Business
Science.) The researchers used morphing software to create a visual continuum of animacy, with images of doll faces at one end of the spectrum and images of similar human faces at the other. The View Details
Keywords: by Carmen Nobel
- 30 Dec 2013
- Research & Ideas
Most Popular Articles of 2013
today's diverse workplace, your actions and motives are constantly under scrutiny. Time to manage your own professional image before others do it for you. An interview with Laura Morgan Roberts. Most Popular... View Details
Keywords: by Staff
- 18 Apr 2019
- Research & Ideas
Open Innovation Contestants Build AI-Based Cancer Tool
oncology expert in the Brigham and Women’s Hospital/ Dana-Farber Cancer Institute radiation oncology program, was a motivated and creative collaborator in exploring and then implementing and evaluating this initiative. While there are... View Details
- 09 Apr 2001
- Research & Ideas
The Manager’s Guide to Communicating with Customers Collection
whole trip, and all of these things cast a shadow on the luggage purchase. But these origins are often ignored." Zaltman believes that the emotions underlying a motivation to purchase can be unearthed by research that probes the... View Details
- 27 Dec 2015
- Research & Ideas
The Most Popular Stories and Research Papers of 2015
to look at products as customers do: a way to get a job done. Creating a Positive Professional Image (19,535) In today’s diverse workplace, your actions and motives are constantly under scrutiny. Time to... View Details
- 29 Apr 2019
- Research & Ideas
Is the Digital Age Making Us Petty?
amount is objectively more than $5,” Zhang says. In cases in which a seemingly petty amount is exchanged, but the giver does not intend to focus on precision, an explanation of the true motivation helps mitigate the negative effects, the... View Details
Keywords: by Kristen Senz
- 20 Oct 2009
- First Look
First Look: October 20
for designing such mechanisms—how the stakeholders are motivated to participate and how the company uses their inputs and makes decisions. For any choice there are trade-offs to be considered. He concludes by identifying the design most... View Details
Keywords: Martha Lagace
- 05 Feb 2014
- Research & Ideas
Can Putin Score Olympic Gold?
public's interest and reminded people of the multiple platforms available to see the competition," says Greyser. The biggest boon to NBC, however, was the Games themselves. Winning performances by American athletes such as swimmer Michael Phelps and gymnast Gabby... View Details
- 12 Feb 2019
- First Look
New Research and Ideas, February 12, 2019
events, messenger dislike is correlated with the belief that the messenger had malevolent motives (Studies 5A, 5B, & 5C). Studies 6A & 6B go further, manipulating messenger motives independently from... View Details
Keywords: Dina Gerdeman
- 13 Mar 2018
- First Look
March 13, 2018
recipients’ motivation (Study 3c). We identify two constructs useful in determining the general effectiveness of ingratiation: excessive concern with image drives negative perceptions of backhanded... View Details
Keywords: Sean Silverthorne
- 15 Oct 2024
- Research & Ideas
We Have Better Ways to Break Habits Than Willpower. Why Don't We Use Them?
doesn’t work. You Might Also Like: Banned or Not, TikTok Is a Force Companies Can’t Afford to Ignore Why We Still Need Twitter: How Social Media Holds Companies Accountable What Motivates People to Give Generously—and Why We Sometimes... View Details
Keywords: by Michael Blanding
- 26 Mar 2012
- Research & Ideas
What Neuroscience Tells Us About Consumer Desire
or even how much they will pay for an item. But they aren't very good at accessing where that value comes from, or how and when it is influenced by factors like store displays or brands.” Most humans are a little more complicated than rats, of course. But we are... View Details
- 17 Oct 2024
- Research & Ideas
The Reputation Risks of Sharing Fake News
Challenging a concerning proposal Jordan studies how individuals and organizations manage their reputations. This research asked whether the desire to look good in the eyes of others might motivate people to indiscriminately share news... View Details
Keywords: by Avery Forman
- 06 Dec 2013
- Op-Ed
HBS Faculty Remember Nelson Mandela
flock, letting the most nimble go out ahead, whereupon the others follow, not realizing that all along they are being directed from behind." To me, this take on the shepherd image embodies the kind of leader we increasingly need:... View Details
- 22 Sep 2003
- Research & Ideas
How Businesses Can Respond to AIDS
out of efficiency, cost, and risk mitigation issues. The elements are interdependent, yet not all stakeholders face the same image and branding exposure. Supply chains also translate to attenuated control; that is, your company can exert... View Details
Keywords: by Martha Lagace
- 08 Dec 2015
- First Look
December 8, 2015
https://www.hbs.edu/faculty/Pages/item.aspx?num=39914 Incentives for Prosocial Behavior: The Role of Reputations By: Exley, Christine L. Abstract—Do monetary incentives encourage volunteering? Or, do they introduce a "greedy" signal and hence crowd out the... View Details
Keywords: Sean Silverthorne
- 28 Oct 2015
- Research & Ideas
A Dedication to Creation: India's Ad Man Ranjan Kapur
investment banking, and many other jobs. So the question was, how do you attract talented people and motivate them? For Kapur, it was by the monetary incentive, by the nature of the work, and by instilling the ambition and aspiration that... View Details