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- All HBS Web (196)
- Faculty Publications (22)
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- 24 Apr 2018
- Op-Ed
Op-Ed: What Mark Zuckerberg Can Learn About Crisis Leadership from Starbucks
take the lead. He understood the incident’s implications went well beyond the specifics, triggering widespread concerns about racial bias in the country and threatening to damage Starbucks’ image as a safe,... View Details
- 04 Jun 2024
- Research & Ideas
Navigating Consumer Data Privacy in an AI World
this, because it matters a great deal to everyone involved in their business—from stakeholders to everyday consumers. It’s not just about following the law; it’s about respecting people’s views and expectations. Ta-Wei Huang: In the early time, View Details
- 22 Feb 2018
- Book
The New History of American Capitalism
movements. Approaches vary greatly, but many scholars attend closely to the subjects who receive, impose, resist, or recast race as a category. Their work erodes the image of exchange between equally situated agents and locates it in a... View Details
Keywords: Manufacturing
- 17 Nov 2016
- Op-Ed
What's Behind the Unexpected Trump Support from Women
been socialized by family members, educators, and the media to associate leadership with a particular version of masculinity, an image Trump exemplified in his persona as the supremely successful businessman. He reinforced the masculine,... View Details
Keywords: by Laura Morgan Roberts and Robin Ely
- 28 Nov 2005
- Research & Ideas
Unilever: Transformation and Tradition
job."1 It was remarkable that the corporate image of a company whose brands were so well known, and whose operations were so widespread, was so indistinct. There were times between the 1960s and 1990 when Unilever appeared amorphous.... View Details
- 19 Mar 2014
- Research & Ideas
A Brand Manager’s Guide to Losing Control
awards. But a few savvy customers quickly noted that Unilever also markets skin-lightening cream (Fair & Lovely) and diet aids (Slim Fast.) They quickly spread their observations across the Web. Adding insult to injury, a company employee revealed that the View Details
- 13 Nov 2019
- Research & Ideas
Don't Turn Your Marketing Function Over to AI Just Yet
feasible nor economical. Machine learning technology today excels at self-contained tasks like image recognition and content-sorting. “The kind of tasks that we want to do in marketing tend to be more challenging, because we’re trying to... View Details
Keywords: by Kristen Senz
- 09 Jan 2020
- Book
Rethinking Business Strategy in the Age of AI
years." Companies are forecast to spend $98 billion on AI worldwide in 2023 compared to $38 billion in 2019. While the money may be flowing, few companies have figured out the best way to harness AI while navigating new challenges this technology brings, including... View Details
Keywords: by Dina Gerdeman
- 29 Aug 2018
- What Do You Think?
What Should Harley-Davidson’s Management Do?
motorcycles that are substantially less cost.” Peter Barnet, similarly concerned about too much time spent on tariff reduction, suggested that the Company “create a flanking brand that is not the full Harley Davidson Hog and is ‘designed... View Details
- 03 Jul 2008
- What Do You Think?
Are Followers About to Get Their Due?
'walking together.' You never know when you have to exchange roles." As a result, while several respondents seemed to favor the inclusion of material concerning followership in a course on leadership, there did not seem to be a... View Details
Keywords: by Jim Heskett
- 10 Jul 2007
- What Do You Think?
How Much of Leadership Is About Control, Delegation, or Theater?
image of General George S. Patton stepping in front of a huge American flag to deliver a stirring speech, whether it really happened or not, is carefully staged theater. When he was commissioner of the New York City Police Department,... View Details
Keywords: by Jim Heskett
- 21 Nov 2015
- HBS Case
HBS Cases: Stella McCartney Combines High Fashion with Environmental Values
the context of luxury is just fascinating because on the one hand they seem very contradictory, luxury and sustainability. Luxury for many people is all about excessiveness and waste. “Such products do not feel luxurious to more ethically and environmentally View Details
- 13 Oct 2009
- Research & Ideas
7 Lessons for Navigating the Storm
encourages similar candidness and humility in others. By taking the first step in revealing their vulnerabilities, leaders encourage an atmosphere where concerns and doubts are voiced. Potentially unforeseen problems can be addressed... View Details
Keywords: by Martha Lagace
- 23 Mar 2020
- Research & Ideas
Product Disasters Can Be Fertile Ground for Innovation
doctors were more concerned about image quality and speed for better and faster diagnosis, whereas radiation concerns, though important, were secondary,” Galasso says. In addition, he says, the alternative... View Details
- 17 Oct 2024
- Research & Ideas
The Reputation Risks of Sharing Fake News
Challenging a concerning proposal Jordan studies how individuals and organizations manage their reputations. This research asked whether the desire to look good in the eyes of others might motivate people to indiscriminately share news... View Details
Keywords: by Avery Forman
- 21 May 2008
- Research & Ideas
Going Negative in Political Advertising
McCain used high profile surrogates such as Governor Charlie Crist to reinforce concerns about his opponent. Why Don't Companies Go Negative? Unlike politicians, companies hardly ever run negative ads. Pepsi ads don't tear down Coke; they... View Details
Keywords: by John Quelch
- 15 Apr 2002
- Research & Ideas
In the Virtual Dressing Room Returns Are A Real Problem
an apparel purchase. Apparel purchasing decisions are closely linked to individuals' feelings about themselves: their body image and the image they wish to project. Clothing is the "skin" one... View Details
- 09 Jul 2024
- Research & Ideas
Chance Encounters: What's at Stake in Return-to-Office Decisions
skepticism of that preference comes from other research I’ve done on the metaverse, a vision for a 3D internet, and other digital technologies that allow people to isolate themselves in a digital environment. There are some real concerns... View Details
- 07 Oct 2013
- Research & Ideas
The Case for Combating Climate Change with Nuclear Power and Fracking
oft-discussed issue of temporal shortsightedness—the very human tendency to focus on present-day concerns without considering how our actions will affect the future. But there's also ideological myopia—a failure to realize that... View Details
- 24 Dec 2013
- First Look
First Look: December 24
tacitly supporting elements of Plámo's strategy and practices that she was concerned about. Was she comfortable taking other companies' ideas and simply copying them? Was this true entrepreneurship? Purchase this case:... View Details
Keywords: Carmen Nobel