Ideas - Publications - Faculty & Research

15 Dec 2015
News

The Year in Ideas 2015

From social media to the grocery store to the corner office and all the way to the stratosphere, the research and entrepreneurial adventures HBS faculty, doctoral students and alumni undertook this year have changed the way we understand and operate in the business... View Details

Keywords: Julia Hanna, Christine Lejeune, Dan Morrell, and April White

09 Nov 2008
News

Getting Women's Management Ideas Heard

18 May 2009
News

Smart Ideas For Fixing Healthcare

03 Feb 2010
News

Competition Seeks Ideas About Diabetes

12 Nov 2010
News

Novel ideas and life lessons

24 Apr 2020
Podcast

Freelancer.com: On-demand Skills and Ideas

The Covid-19 pandemic appears to be accelerating the global workforce shift toward freelance and contract work, as it makes remote work a more attractive option. For many, the traditional employment model is being replaced by digital labor platforms like... View Details

File

Best Ideas - Internet Appendix

12 PM – 1 PM EDT, 07 Oct 2015
Webinars: Career

Stand Out: How to Develop your Breakthrough Idea

Too many people believe that if they keep their heads down and work hard, they'll succeed. But that's simply not true anymore. In an increasingly competitive marketplace, ideas matterand it's become essential for both companies and individuals to innovate. In this... View Details

06 Oct 2010
Research & Ideas

John Kotter: Four Ways to Kill a Good Idea

Someone is out to shoot down your best ideas. Do you know how to defend yourself? In their new book, Buy-IN: Saving Your Good Idea from Getting Shot Down, HBS professor emeritus John P. Kotter and University of British Columbia professor... View Details

Keywords: by John Kotter & Lorne A. Whitehead

2010
Book

Buy-In: Saving Your Good Idea from Getting Shot Down

By: John P. Kotter and Lorne A. Whitehead

You've got a good idea. You know it could make a crucial difference for you, your organization, your community. You present it to the group but get confounding questions, inane comments, and verbal bullets in return. Before you know what's happened, your idea is dead,... View Details

Keywords: Communication Intention and Meaning; Cost vs Benefits; Problems and Challenges; Interests; Value

Citation

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May 1986 (Revised August 1987)
Supplement

Gillette Co.: Dry Idea Advertising (A), Video Introduction

Provides an overview of video contents and three attachments: 1) chart discussed at meeting shown in video, 2) historical Dry Idea copy strategies, and 3) graphic comparison of Dry Idea share trends and airing history. View Details

Keywords: Advertising; Consumer Products Industry

Citation

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27 Feb 2019
News

A Good Idea Is Not Good Enough

12 Mar 2024
Cold Call Podcast

How to Bring Good Ideas to Life: The Paul English Story

Keywords: Re: Frances X. Frei

06 Apr 2016
Research & Ideas

Should Entrepreneurs Pitch Products or Ideas for Products?

In trying to secure financial backing for a new product, independent innovators generally face the question of how much to invest in development before showing it around. Should they create, say, a working prototype (and maybe even generate sales) or pitch the View Details

Keywords: by Carmen Nobel; Motion Pictures & Video; Entertainment & Recreation; Banking

15 Nov 2013
News

Helping Bright Ideas Shine Again

valuable IP," he says. "That IP tends to be lost, or picked up for little money by companies that don't contribute to the competitiveness of the technology industry. I like salvaging them, then selling them to big corporate buyers. The View Details

Keywords: Robert S. Benchley

January 2003 (Revised May 2003)
Case

VendQuest (A): The Business Idea

By: Dwight B. Crane and David Foster

A potential founder of a company is considering whether to start up a new enterprise that would link parts distributors with customers in the construction industries via the Internet. This case describes the industry and the potential advantages to distributors and... View Details