Publications

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24 Oct 2005
Research & Ideas

Building an IT Governance Committee

In a recent Harvard Business Review article, authors Richard Nolan and Warren McFarlan explored the role of the board of directors in IT governance—and how most "fall into the default mode of applying a set of tacit or explicit rules... View Details

Keywords: by Richard Nolan & Warren McFarlan

03 Apr 2006
What Do You Think?

Has Globalization Reached Its Peak?

global basis . . . nothing short of dismantling the global economy could reverse the trend." Nari Kannan commented, "Clamping down on globalization by any country or company will ensure its own demise that much quicker."... View Details

Keywords: by James Heskett

28 Nov 2007
Research & Ideas

B2B Branding: Does it Work?

Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge.Many business-to-business (B2B) CEOs view marketing as the... View Details

Keywords: by John Quelch; Consumer Products

March 2018
Exercise

Does It Hurt To Ask?

By: Alison Wood Brooks

Does It Hurt To Ask? (DIHTA) is an interactive exercise that pairs students (in groups of two) for a brief, spontaneous, open-ended conversation during class. Each student is given instructions to ask many questions (as many as possible) or few questions (ideally zero)... View Details

Keywords: Interpersonal Communication; Communication Strategy; Perception; Information; Power and Influence

September 2020 (Revised April 2022)
Case

Culture Transformation at Microsoft: From ‘Know It All’ to ‘Learn It All’

By: Francesca Gino, Allison Ciechanover and Jeff Huizinga

2016
Foreword

IT and Management 1960–2020

By: F. Warren McFarlan

February 2007
Article

Reputation and Its Risks

By: Robert G. Eccles Jr., Scott C. Newquist and Roland Schatz

Keywords: Reputation; Risk and Uncertainty

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January 2015 (Revised October 2018)
Case

Nasty Gals Do It Better

By: David Collis, Diane Chang, Matthew Shaffer and Ashley Hartman

In 2006, Sophia Amoruso started Nasty Gal, an eBay boutique selling vintage clothes. With a strong sense of style and personality, Amoruso poured herself into building the brand and developing relationships with her customers—typically the slightly edgy 18–24 year old.... View Details

Keywords: Business Growth; Brand Management; Online Retail; Clothing; Apparel; Expansion; Growth and Development Strategy; Brands and Branding; Management; Marketing Strategy; Strategic Planning; Social Media; E-commerce; Digital Marketing; Retail Industry; Apparel and Accessories Industry; United States

March 2022
Supplement

Broadway Mall: You Can Get It If You Really Want It

By: Nori Gerardo Lietz

1992
Book

The Challenge of Organizational Change: How Companies Experience It and Leaders Guide It

By: R. M. Kanter, B. Stein and T. D. Jick

Keywords: Organizational Change and Adaptation; Problems and Challenges

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Research Summary

The Economics of Enterprise IT

By: Shane M. Greenstein

Why do some organizations adopt new information systems while others do not? Why do some face high costs while others do not? Professor Greenstein has been pursuing this stream of research throughout his career, analyzing the factors shaping the costs of acquiring... View Details

June 2016
Case

Macy's Reinvents Its Millennial Business

By: Boris Groysberg and Sarah L. Abbott

Molly Langenstein, Macy’s executive vice president for fashion and new business development, and members of Macy’s senior team were rethinking the company’s approach to serving millennial customers, customers born between the years of 1980 and 2000. To tackle this... View Details

Keywords: Marketing; Marketing Strategy; Age; Organizational Structure; Organizational Culture; Business Processes; Fashion Industry; Retail Industry

June 2001
Teaching Note

Teaching IT Executive Education Courses TN

By: Richard L. Nolan

In the information age, it is important that IT be addressed in an effective way accessible to practicing executives. Teaching IT to executives continues to change in concepts and content as IT penetrates deeply into every area of business. Driven by Moore's Law, the... View Details

Keywords: Transformation; Developing Countries and Economies; Business Education; Managerial Roles; Organizational Structure; Performance Effectiveness; Performance Improvement; Information Technology

05 Jul 2006
Working Paper Summaries

Why IT Matters in Midsized Firms

Keywords: by Marco Iansiti, George Favaloro, James Utzschneider & Greg Richards; Technology; Computer

November–December 2022
Article

Can AI Really Help You Sell?: It Can, Depending on When and How You Implement It

By: Jim Dickie, Boris Groysberg, Benson P. Shapiro and Barry Trailer

Many salespeople today are struggling; only 57% of them make their annual quotas, surveys show. One problem is that buying processes have evolved faster than selling processes, and buyers today can access a wide range of online resources that let them evaluate products... View Details

Keywords: Sales; AI and Machine Learning; Customers

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July 2000 (Revised April 2001)
Case

Agricultural Biotechnology and its Regulation

By: Forest L. Reinhardt

In the United States, genetically modified corn and soybeans are now widely grown and consumed. In Europe, however, they have been dubbed "Frankenstein foods," shunned by packaged food manufacturers, and subjected to a host of governmental restrictions. This case... View Details

Keywords: Agribusiness; Genetics; Governing Rules, Regulations, and Reforms; Corporate Strategy; Trade; Law; Goods and Commodities; Safety; Environmental Sustainability; Government and Politics; Agriculture and Agribusiness Industry; Biotechnology Industry; Europe; United States