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  • 15 Mar 2011
  • First Look

First Look: March 15

Authors:Michael I. Norton, Daniel Mochon, and Dan Ariely Abstract In a series of studies in which consumers assembled IKEA boxes, folded origami, and built sets of Legos, we demonstrate and investigate the boundary conditions for what we... View Details
Keywords: Sean Silverthorne

    Youngme Moon

    Youngme Moon is the Donald K. David Professor of Business at Harvard Business School. Professor Moon's research sits at the intersection of brand strategy and culture, with a particular focus on the emergent AI economy. She is the author of the bestselling book, View Details

    Keywords: advertising; automobiles; automotive; clothing; communications; computer; consumer products; e-commerce industry; electronics; entertainment; fashion; high technology; home video games; information; information technology industry; internet; marketing industry; music; pharmaceuticals; toy; video games
    • July 24, 2019
    • Editorial

    How to Make Even the Most Mundane Tasks More Motivating

    By: Jaewon Yoon, A.V. Whillans and Ed O'Brien
    People want purposeful work, and managers know it. That’s why companies try to inspire employees with mission statements about the impact their work can have. Ikea tells employees they’re “creating a better everyday life”; Microsoft says they’re “empowering every... View Details
    Keywords: Employees; Motivation and Incentives; Goals and Objectives; Perspective
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    • 28 Jan 2016
    • News

    Want A Job You Love? Stop Looking And Job Craft It

    • March 2019
    • Supplement

    KITEA (C): A Surprise Delay

    By: Ramon Casadesus-Masanell and Gamze Yucaoglu
    This case describes the delay of IKEA’s store opening in Morocco in 2015. After Sweden ordered an internal review of its position on the independence of Western Sahara, a territory Morocco regarded as part of its own, the Moroccan government declared that IKEA did not... View Details
    Keywords: Private Sector; For-Profit Firms; Business Strategy; Strategic Planning; Competitive Strategy; Competitive Advantage; Adaptation; Corporate Strategy; Organizational Change and Adaptation; Retail Industry; Africa; North Africa; Morocco
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    • 18 Dec 2012
    • First Look

    First Look: December 18

    one side of the market, the incumbent always invests (weakly) more in first-party content relative to the case in which it is a monopolist. Bolstering and Restoring Feelings of Competence via the IKEA Effect Authors:Mochon, Daniel,... View Details
    Keywords: Carmen Nobel
    • 2010
    • Book

    Different: Escaping the Competitive Herd

    By: Youngme Moon
    Every few years a book-through a combination of the author's unique voice, storytelling ability, spirit, and insight-simply breaks the mold. Youngme Moon's DIFFERENT is that kind of book, a book for "people who don't read business books...," a book that feels like an... View Details
    Keywords: Communication Intention and Meaning; Entrepreneurship; Innovation and Invention; Marketing; Creativity; Competition
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    • 22 Jul 2010
    • Working Paper Summaries

    Business Model Innovation and Competitive Imitation

    Keywords: by Ramon Casadesus-Masanell & Feng Zhu
    • Web

    Making Strategic Trade-offs - Institute For Strategy And Competitiveness

    proposition is to provide good design and function at a low price. Its target customer is what IKEA calls the person “with a thin wallet.” In choosing its particular kind of value and the activities needed to deliver it, View Details
    • 12 Mar 2024
    • HBS Case

    How Used Products Can Unlock New Markets: Lessons from Apple's Refurbished iPhones

    Some of Apple’s most loyal customers think nothing of upgrading to the latest iPhone every time one comes out. But what about consumers who can’t splurge on a $1,000 iPhone 15 Pro? And what about the electronic waste that would accrue if people threw away functional... View Details
    Keywords: by Rachel Layne; Electronics; Information Technology
    • Web

    Podcast - Business & Environment

    Business School, Karen Pflug, Chief Sustainability Officer of Ingka Group (IKEA), shares how IKEA is embedding circularity throughout its business model. She discusses how IKEA is redesigning iconic products... View Details
    • Web

    Business & Environment - Faculty & Research

    November 2017) Case Sustainability at IKEA Group By: V. Kasturi Rangan , Michael W. Toffel , Vincent Dessain and Jerome Lenhardt By 2014, IKEA Group was the largest home furnishing company, with EUR28.5... View Details
    • 16 Jul 2012
    • Research & Ideas

    Are You a Strategist?

    From its early days, the book explains, IKEA set out to create "a better everyday life for the many." The retailer did this by addressing an unmet market need, offering customers an extensive range of practical, well-designed furnishings... View Details
    Keywords: by Carmen Nobel
    • Web

    Curriculum - Business & Environment

    Gona: Great Farm Key concepts: Agricultural Development, Strategy, Nigeria Iberdrola: Leading the Energy Revolution Tesla in 2024: Holding on to the EV Lead? What IKEA Do We Want? Key concepts: Business models, Customer relationship... View Details
    • 09 Mar 2022
    • Research & Ideas

    War in Ukraine: Soaring Gas Prices and the Return of Stagflation?

    multinational firms from IKEA to Netflix have curtailed or suspended operations in the country, and many airlines and shipping companies have severed links connecting people and goods, as western nations impose tough sanctions and... View Details
    Keywords: by Avery Forman; Energy
    • 26 Mar 2024
    • Blog Post

    IFC India: Financing the Climate Transition in India

    It was founded by Rockefeller and Ikea foundations and the Bezos Earth Fund. GEAPP launched at COP26 with aligned investments of $10B+. It is an alliance of preeminent philanthropic, government, donor, multilateral development banks,... View Details
    • 14 Mar 2024
    • Blog Post

    IFC India: SELCO - Last Mile Solar Powered Energy for Rural India

    (left) and solar-powered first-aid kit (right). Recently, SELCO Foundation and IKEA Foundation, in partnership with the Ministry of Health and Family Welfare (MOHFW) and various State Health Missions, launched a ground-breaking initiative... View Details
    • 26 Apr 2016
    • First Look

    April 26

    case: https://cb.hbsp.harvard.edu/cbmp/product/416019-PDF-ENG Harvard Business School Case 116-015 IKEA in Saudi Arabia (A) A Swedish newspaper reveals that IKEA has erased all images of women from its... View Details
    Keywords: Sean Silverthorne
    • 01 Mar 2018
    • News

    What I Do: Philippe Hellich (MBA 1996)

    Founded in Sweden in 1943, IKEA is the world’s largest furniture retailer, outfitting dorm rooms and designer homes around the globe. A company that engages nearly a billion customers every year and employs over 194,000 workers in 49... View Details
    Keywords: Julia Hanna; illustrations by Peter and Maria Hoey
    • Portrait Project

    Minh Chau

    every day like it is everyone else's last. For me, that means nurturing richer, deeper, and more meaningful relationships. I'll never forget the details of that weekend: my dad and I scattering around all corners of my apartment searching for that one missing View Details