Publications

February 2007
Case

IBM Culture in Its Architecture

By: A. Eugene Kohn and Kerry Herman

In 1992, Lou Gerstner was the CEO of IBM during a period where the firm was losing money and a turnaround was desperately needed. In a bold decision, Gerstner chose to build a new headquarters in Armonk, NY that had strict limits on expandability. His idea was to use... View Details

Keywords: Design; Leadership; Job Design and Levels; Organizational Structure; Buildings and Facilities; Business Headquarters; Decisions; Organizational Culture; Corporate Strategy; Expansion; Information Technology Industry; New York (state, US)

May 2015 (Revised September 2017)
Case

Generating Higher Value at IBM (A)

By: Benjamin C. Esty and E. Scott Mayfield

This case analyzes IBM's financial performance and its capital allocation decisions over a 10-year period from 2004-2013, during which IBM returned more than $140B to shareholders through a combination of dividends and share repurchases. During this time, CEO Sam... View Details

Keywords: Dividends; Share Repurchases; Earnings Guidance; Financial Statement Analysis; Financial Ratios; Payout Policy; Earnings Per Share (EPS); Earnings Management; Change Management; Leadership; Transformation; Financial Strategy

March 1990 (Revised April 1990)
Supplement

IBM Corp.: ""Make It Your Business"" (B)

By: Robert L. Simons

Reveals the system changes that IBM adopted. Designed as an in-class handout after discussion of the (A) case. View Details

Keywords: System; Change; Computer Industry

06 Jun 2011
News

IBM and Six Strategic Reasons to Celebrate by Serving

March 2022
Case

Skills-First Hiring at IBM

By: Boris Groysberg and Sarah Mehta

This case reviews IBM’s efforts to widen its hiring funnel and broaden its talent pool. View Details

Keywords: Competency and Skills; Experience and Expertise; Talent and Talent Management; Human Resources; Employees; Recruitment; Retention; Selection and Staffing; Jobs and Positions; Job Design and Levels; Job Interviews; Society; Social Issues; Technology Industry; United States; New York (city, NY)

January 1997 (Revised November 1997)
Case

IBM and Siemens: Revitalizing the Rolm Division (A)

By: Ashish Nanda, Antonio Davila and Georgia Levenson

The case opens with a discussion of the evolution of the private branch exchange industry in the 1970s and 1980s. It follows the path of Rolm from an independent company to an IBM acquisition and its problem as an IBM division. Then describes Siemens' growing interest... View Details

Keywords: Communication Technology; Restructuring; Joint Ventures; Negotiation Participants; Business Divisions; Problems and Challenges; Acquisition; Telecommunications Industry

November 1999
Case

IBM Ireland: Reinventing Education Crosses the Atlantic

By: Rosabeth M. Kanter and John R. R Scannell

IBM has just launched an innovation partnership with the Irish Ministry of Education to bring information technology to Irish schools. Wired for Learning was developed in the United States; how well will it be applied in Ireland? View Details

Keywords: Technological Innovation; Partners and Partnerships; Innovation Strategy; Education; Technology Adoption; Government and Politics; Technology Industry; Education Industry; United States; Republic of Ireland

July 1987
Case

Consultant Expert System at IBM

December 2020 (Revised April 2021)
Case

IBM Watson at MD Anderson Cancer Center

By: Shane Greenstein, Mel Martin and Sarkis Agaian

After discovering that their cancer diagnostic tool, designed to leverage the cloud computing power of IBM Watson, needed greater integration into the clinical processes at the MD Anderson Cancer Center, the development team had difficult choices to make. The Oncology... View Details

Keywords: Decision Making; Innovation Strategy; Knowledge Management; Knowledge Use and Leverage; Operations; Failure; Information Technology; Applications and Software; Health Care and Treatment; Product Development; Health Industry; Information Technology Industry; Technology Industry; United States; Houston; Texas

August 1995
Teaching Note

IBM After-Sales Service TN

By: Janice H. Hammond

Teaching Note for (9-693-001). View Details

Keywords: Computer Industry

January 2001
Teaching Note

IBM Corporation Turnaround TN

By: Richard L. Nolan

Teaching Note for (9-600-098). View Details

Keywords: Computer Industry; Information Technology Industry

October 2024
Supplement

Skills-First Hiring at IBM

By: Boris Groysberg and Sarah Mehta

A video supplement to accompany "Skills-First Hiring at IBM" (case no. 422-013) View Details

Keywords: Competency and Skills; Experience and Expertise; Talent and Talent Management; Human Resources; Employees; Recruitment; Retention; Selection and Staffing; Jobs and Positions; Job Design and Levels; Job Interviews; Society; Social Issues; Technology Industry; United States; New York (state, US)

November 2001
Case

IBM Network Technology (B)

By: Michael L. Tushman

Supplements the (A) case. View Details

Keywords: Organizational Design; Management Teams; Leadership Style; Organizational Change and Adaptation; Change Management; Growth Management; Information Technology Industry

November 1990 (Revised September 1991)
Case

The Transformation of IBM

By: Andrall E. Pearson and David B. Yoffie

John Akers, IBM's chairman, must confront how to transform a $60 billion, full line, global computer company that is the leader in every market it serves, yet losing share across the board. The case explores senior management's perspective on the process of... View Details

Keywords: Organizational Change and Adaptation; Transformation; Corporate Strategy; Adoption; Management Teams; Information Infrastructure; Information Technology; Multinational Firms and Management; Computer Industry