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- 30 Aug 2011
- First Look
First Look: August 30
known and recognized as a marketing machine. It was the largest advertiser in the world, with 2010 spending of $8.68 billion. From the company's early exploitation of broadcast media (radio and television) for its soap products to more recent experiments in digital... View Details
Keywords: Sean Silverthorne
- 16 Oct 2012
- First Look
First Look: October 16
Nuqul Brothers, a large diversified business group. It shows how Nuqul, a Christian Palestinian whose family was forced to flee to Jordan after the creation of Israel in 1948, built a business in his new home, first in trading and later in consumer products such as... View Details
Keywords: Sean Silverthorne
- 22 May 2020
- In Practice
Post-COVID Health Care: More Screens, Less Red Tape?
behavior change. This might be because you need to engage in the desired behavior many times before it sticks as habit. With COVID-19, we’re going through an extended period of heightened adherence to healthy hygiene behaviors such as... View Details
Keywords: by Danielle Kost
- 17 Nov 2020
- In Practice
How Retailers Can Thrive in a Shopping Season Like No Other
avenues to drive traffic to their stores (with continued caution and hygiene measures, given the public health situation). First, direct-response advertising like a Facebook advertisement—generally associated with driving e-commerce... View Details
- 30 Jun 2020
- Book
Capitalism Is More at Risk Than Ever
long espoused a “doing well by doing good” philosophy going back to founding figure William Lever. In the late nineteenth century, Lever had built a business by making and selling household soap that he hoped would improve hygiene and... View Details
Keywords: by Martha Lagace
- 26 Jan 2016
- First Look
January 26, 2016
Proceedings Crowdsourcing City Government: Using Tournaments to Improve Inspection Accuracy By: Glaeser, Edward, Andrew Hillis, Scott Kominers, and Michael Luca Abstract—The proliferation of big data makes it possible to better target city services like View Details
Keywords: Sean Silverthorne
- 13 Aug 2020
- Research & Ideas
6 Ways to Support COVID-Weary Employees
decision-making. Additionally, women are more concerned about health and hygiene issues, as research on disgust-sensitivity shows, and this may also apply to leaders. Finally, and as indicated in the COVID-19 working paper, feminine... View Details
Keywords: by Dina Gerdeman
- 24 Jan 2012
- First Look
First Look: Jan. 24
during and after World War I, as well as demonstrating the rapidly changing market for dental hygiene in the interwar period. New marketing strategies based on psychological science and consumer protection agencies changed the rules of... View Details
Keywords: Sean Silverthorne
- 14 Feb 2017
- First Look
First Look at New Research: February 14
persistence of behavior modifications between subjects rewarded with a monetary award with subjects that are exposed uniquely to peer pressure. Using hand hygiene performance data from a California hospital, I find that monetary... View Details
Keywords: Sean Silverthorne