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  • January 2015 (Revised December 2015)
  • Case

Mauboussin

By: Anat Keinan, Sandrine Crener and Audrey Azoulay
Mauboussin is a French jewelry brand founded in 1827 in Paris. In the 1920s, the company earned a huge notoriety for capturing the aesthetic and emotional dimension of the Art Deco movement in its design and gained a worldwide reputation for innovation and expertise in... View Details
Keywords: Luxury; Luxury Brand; Luxury Goods; Jewelry; Jewels; Retail; Brand Repositioning; Brand Rejuventation; Brand Positioning; New Market Development; Entry In The US Market; American Jewelry Market; Global Brands; Growth Strategy; Mauboussin; Entrepreneurship; Failure; International Marketing; Organizational Change and Adaptation; Wealth; Marketing Strategy; Expansion; Brands and Branding; Apparel and Accessories Industry; France
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  • January 2025 (Revised March 2025)
  • Case

DJI- Striving for Innovation Amid Contestation

By: William C. Kirby and Daniel Fu
DJI was founded in a college dorm room in Clear Water Bay, Hong Kong. By 2020, DJI, a company manufacturing drones, occupied a 77% share of consumer drone sales in the United States with a wide array of clients including law enforcement and government agencies. Its... View Details
Keywords: Drones; Hong Kong; China; Chinese Manufacturing; Chinese Dream; China's Political Economy
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  • May 2017 (Revised April 2020)
  • Case

Raj Kapoor: The Socialist Showman

By: Geoffrey Jones and Snigdha Sur
This case examines the career of Raj Kapoor, the legendary Bollywood filmmaker of the postwar decades. It explores how Kapoor built RK studios after 1948 by releasing a series of movies that combined romance with social messages focused on the fate of the common man in... View Details
Keywords: Film Entertainment; History; Personal Development and Career; Social Issues; Gender; Problems and Challenges; Values and Beliefs; Motion Pictures and Video Industry; India; Soviet Union
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  • February 2009 (Revised September 2011)
  • Case

Big Spaceship: Ready to Go Big?

By: Boris Groysberg and Michael Slind
Big Spaceship, a digital marketing agency, faced a rather big challenge: How to scale the distinctive culture that was essential to its competitive strategy? Renowned for the cutting-edge websites that it developed to market major Hollywood movies and leading consumer... View Details
Keywords: Entrepreneurship; Innovation and Management; Human Capital; Growth and Development Strategy; Marketing; Organizational Culture; Organizational Design; Groups and Teams; Competitive Strategy; Value Creation
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  • 09 Jan 2012
  • Working Paper Summaries

When to Sell Your Idea: Theory and Evidence from the Movie Industry

Keywords: by Hong Luo; Entertainment & Recreation
  • October 2017
  • Case

Still Leading (B10): Louis Gossett Jr.— A New Role Erasing Racism

By: Rosabeth Moss Kanter and Ai-Ling Jamila Malone
Louis (Lou) Gossett Jr.’s exemplary life included a groundbreaking career in entertainment and a bold and audacious goal to erase racism. From the Broadway stage to television and the movie screen, Gossett earned major accolades in his field, notably becoming the first... View Details
Keywords: Leadership; Advanced Leadership Initiative; Advanced Leadership; Change; Transition; Entrepreneurship; Social Entrepreneurship; Philanthropy and Charitable Giving; Prejudice and Bias
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  • 2013
  • Chapter

The Global and the Local in the Beauty Industry: A Historical Perspective

By: G. Jones
This chapter explores the impact of the global beauty industry on beauty ideals. It shows that as the industry internationalized from the late nineteenth century, there was a homogenization of beauty ideals and practices around the world. Western and white beauty... View Details
Keywords: Business History; Globalization; History; Beauty and Cosmetics Industry; Asia; Europe; Latin America; Middle East; North and Central America; South America
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  • December 2014 (Revised May 2019)
  • Case

Bhutan: Governing for Happiness

By: Sophus A. Reinert, Thomas Humphrey and Benjamin Safran
Unique among the world’s countries, the Himalayan Kingdom of Bhutan had abandoned the traditional policy goal of increasing Gross Domestic Product (GDP) in favor of pursuing Gross National Happiness (GNH). Famously, Bhutan ranked highly on lists of the happiest... View Details
Keywords: Happiness; Economic Growth; Governance; Cost vs Benefits; Bhutan
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  • October 2007
  • Article

The Effectiveness of Pre-Release Advertising for Motion Pictures: An Empirical Investigation Using a Simulated Market

By: Anita Elberse and Bharat N. Anand
One of the most visible and publicized trends in the movie industry is the escalation in movie advertising expenditures over time. Yet, the returns to movie advertising are poorly understood. The main reason is that disentangling the causal effect of advertising on... View Details
Keywords: Advertising; Stocks; Investment Return; Price; Revenue; Quality; Mathematical Methods; Motion Pictures and Video Industry
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  • September 2021 (Revised December 2021)
  • Case

STARZPLAY: Shooting for the Stars

By: Elie Ofek, Marco Bertini and Alpana Thapar
In mid-2021, Maaz Sheikh, cofounder and CEO of STARZPLAY, a Dubai-based subscription video on demand (SVOD) provider that catered to the Middle East and North Africa region, was wrestling with how to find the right balance between continued subscriber growth and... View Details
Keywords: Pricing; Growth; Profitability; Subscription Business; Business Model Innovation; Fintech; Subscription; Performance Measurement; Promotions; International Marketing; Streaming; Competition; Marketing; Price; Strategy; Entrepreneurship; Performance; Measurement and Metrics; Business Model; Media and Broadcasting Industry; Middle East; North Africa
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  • 24 Jul 2018
  • First Look

New Research and Ideas, July 24, 2018

is ready. Has Blum discovered a robust formula for success in the film business? And is his approach sustainable, even as other players in Hollywood might seek to copy Blumhouse’s strategy? Purchase this... View Details
Keywords: Dina Gerdeman
  • March 2025
  • Case

Metaphysic AI: Rethinking the Value of Human Expertise

By: Zoë B. Cullen, Shikhar Ghosh and Shweta Bagai
In early 2025, Thomas Graham, CEO of Metaphysic, a leading AI generative video company confronted fundamental questions about who should control digital identity in a world where AI could perfectly recreate human likeness. Founded in 2021, Metaphysic first rose to fame... View Details
Keywords: Business Model; Ethics; AI and Machine Learning; Intellectual Property; Rights; Negotiation; Value; Motion Pictures and Video Industry; Technology Industry
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  • 2021
  • Working Paper

Bollywood, Skin Color and Sexism: The Role of the Film Industry in Emboldening and Contesting Stereotypes in India after Independence

By: Sudev Sheth, Geoffrey Jones and Morgan Spencer
This working paper examines the social impact of the film industry in India during the first four decades after Indian Independence in 1947. It shows that Bollywood, the mainstream cinema in India and the counterpart in scale to Hollywood in the United States, shared... View Details
Keywords: Film Industry; Bollywood; Tamil Cinema; Male Gaze; Social Impact; Stereotypes; Oral History; Film Entertainment; Gender; Race; Personal Characteristics; Prejudice and Bias; Business History; Motion Pictures and Video Industry; India
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  • 29 Feb 2024
  • HBS Case

Beyond Goals: David Beckham's Playbook for Mobilizing Star Talent

specializes in the business of harnessing star power. Authentic boasted multiple fashion brands, such as Forever 21 and Aeropostale, and a growing fleet of celebrity “icons,” including living legends like Shaquille O’Neal and lasting images of old View Details
Keywords: by Avery Forman; Sports
  • 25 Jun 2012
  • Research & Ideas

Collaborating Across Cultures

Working on a $30 million historical epic about the Tang Dynasty to be set in China, Hollywood screenwriter David Franzoni struggled to make the story appeal to Western audiences. Then Franzoni hit upon an idea: tell the tale through the... View Details
Keywords: by Michael Blanding
  • 15 Nov 2022
  • Book

Stop Ignoring Bad Behavior: 6 Tips for Better Ethics at Work

bad story.” You Might Also Like: Has #MeToo Changed How Hollywood Hires? Empower Your Employees to Make Better Decisions How to Make the World Better, Not Perfect Feedback or ideas to share? Email the Working Knowledge team at... View Details
Keywords: by Pamela Reynolds
  • Research Summary

Informing Brand Marketing Practice

Susan M. Fournier is involved with several projects relating more generally to brand managment issues. These include boardroom-level projects (with Professors Thomas Madden and Franke Fehle of the University of South Carolina, and sponsored by Interbrand) on the... View Details
  • 29 Jan 2018
  • Book

How 'Teaming' Saved 33 Lives in the Chilean Mining Disaster

example: the 2010 mine collapse in Chile that trapped 33 workers some 2,300 feet underground for 69 days. Here's Emondson's account.) The success of the now legendary mining rescue in Chile in 2010, while widely covered in the news and immortalized in a major View Details
Keywords: by Amy C. Edmondson; Mining
  • 19 Apr 2010
  • Research & Ideas

The History of Beauty

daughters regarding the use of lipstick in America.21 By the end of the 1920s, three thousand different face powders and several hundred rouges alone were being sold on the American market.22 Hollywood was also playing a pivotal role.... View Details
Keywords: by Sean Silverthorne; Beauty & Cosmetics
  • 03 Jan 2023
  • Book

Confront Workplace Inequity in 2023: Dig Deep, Build Bridges, Take Collective Action

Hollywood for women and actresses of color. Spencer, who is African American, let Chastain know about big pay differences between Black and white actresses. Chastain responded by publicly advocating for fair pay and by starting a... View Details
Keywords: by Pamela Reynolds

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