High-tech Marketing - Publications - Faculty & Research

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October 2023 (Revised March 2024)
Case

KOKO Networks: Bridging Energy Transition and Affordability with Carbon Financing

By: George Serafeim, Siko Sikochi and Namrata Arora

The problem was massive: two million hectares of African forests were lost annually to charcoal production for cooking, an area equivalent to 13 times Greater London, resulting in one billion tons of carbon emissions yearly. At the same time, an estimated 700,000... View Details

Keywords: Clean Tech; Digital; Carbon Credits; Carbon Offsetting; Climate Change; Entrepreneurship; Energy Sources; Environmental Sustainability; Health; Market Design; Business Startups; Transition; Environmental Regulation; Policy; Energy Industry; Consumer Products Industry; Africa; Kenya; Rwanda

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23 Apr 2013
First Look

First Look: April 23

implement principles of open and distributed innovation. Working Papers Competing with Privacy By: Casadesus-Masanell, Ramon, and Andres Hervas-Drane Abstract—We analyze the implications of consumer privacy for competition in the marketplace. We consider a View Details

Keywords: Sean Silverthorne

21 Jun 2007
Working Paper Summaries

Multi-Sided Platforms: From Microfoundations to Design and Expansion Strategies

Keywords: by Andrei Hagiu; Technology

23 Apr 2012
Research & Ideas

How to Brand a Next-Generation Product

very deliberate effort to market the iPad as a sibling to the Mac. Macs keep their names with each successive upgrade, analysts noted, while iPhones sport sequential numbers and letters to indicate improvements. “Consumers don't... View Details

Keywords: by Carmen Nobel

February 2017 (Revised December 2018)
Case

From Start-Up to Grown-Up Nation: The Future of the Israeli Innovation Ecosystem (Abridged)

By: Elie Ofek and Margot Eiran

In June 2016, Benjamin (Bibi) Netanyahu, Prime Minister of Israel, wrestled with how to sustain Israel’s strong innovation track record and the country’s reputation as the “start-up nation.” Despite the economic miracle the country had wrought since its founding, he... View Details

Keywords: Innovation and Management; Entrepreneurship; Business Startups; Government and Politics; Economy; Equality and Inequality; Israel

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16 Sep 2015
Research & Ideas

Can Applied Economics Save Homeless Puppies?

matching system for New England, correcting public school choice programs in New York and Boston, and tackling markets for new medical residents, economists, and lawyers. That same year, Christine L. Exley and Elena Battles launched a... View Details

Keywords: by Carmen Nobel; Retail

17 Nov 2003
Research & Ideas

The Business of Babies

We prefer to think of babies as cuddly bundles of joy, but they are also products at the center of a multibillion-dollar market in adoptions and scientific conception, a market that few people acknowledge... View Details

Keywords: by Julia Hanna; Health

02 Nov 2020
What Do You Think?

Is Antitrust Just a Quaint Notion in the Digital Age?

etc.” Several responses questioned whether there was damage to the consumer, often at issue in antitrust. As Shoshanna Zuboff pointed out, in “free” high-tech services, the consumer benefits and resulting satisfaction are highly visible;... View Details

Keywords: by James Heskett; Retail; Technology; Telecommunications; Communications; Consumer Products; Service

January 2009 (Revised January 2010)
Case

Responding to the Wii?

By: Andrei Hagiu and Hanna Halaburda

After years of gaming console industry leadership, how should Sony respond to the overwhelming success of competitor Nintendo's user-friendly Wii over Sony's high-tech PlayStation 3? It was August 2008 and Kazuo Hirai, chief executive of Sony Computer Entertainment... View Details

Keywords: Games, Gaming, and Gambling; Two-Sided Platforms; Industry Structures; Competitive Strategy; Electronics Industry; Video Game Industry

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05 May 2014
Working Paper Summaries

Firms and the Economics of Skilled Immigration

Keywords: by Sari Pekkala Kerr, William R. Kerr & William F. Lincoln; Technology

Youngme Moon

Youngme Moon is the Donald K. David Professor of Business at Harvard Business School. Professor Moon's research sits at the intersection of brand strategy and culture, with a particular focus on the emergent AI economy. She is the author of the bestselling book, View Details

03 May 2016
First Look

First Look, May 3, 2016

ambitious goal of creating a showcase high-tech city from scratch. The collaboration brought together software entrepreneurs, real estate developers, city government officials, architects, builders, and technology corporations. Taking a... View Details

Keywords: Sean Silverthorne

30 Jun 2022
HBS Case

Peloton Changed the Exercise Game. Can the Company Push Through the Pain?

Few companies create an entirely new consumer market and reach icon status—and then set out to reinvent themselves. But that’s the hill the at-home, interactive-exercise firm Peloton is now climbing. Peloton was one of the freewheeling... View Details

Keywords: by Lane Lambert; Media & Broadcasting; Health; Bicycle

Walter A. Friedman

Walter A. Friedman is Director of the Business History Initiative and Lecturer. He edits Business History Review with Geoff Jones. He specializes in business, labor, and economic history. He is author of Fortune Tellers: The Story of America's First... View Details

Keywords: marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry

Thomas R. Eisenmann

Thomas R. Eisenmann is the Howard H. Stevenson Professor of Business Administration at the Harvard Business School; Peter O. Crisp Faculty Chair, Harvard Innovation Labs; and Unit Head of the HBS Entrepreneurial... View Details

Keywords: advertising; broadcasting; communications; computer; e-commerce industry; electronic publishing; electronics; entertainment; fiber optics; high technology; home video games; information technology industry; infrastructure industry; internet; journalism; media; motion pictures; music; publishing industry; semiconductor; software; telecommunications; television; video games

09 May 2017

First Look

New Research and Ideas, May 9

to dealers with whom they have the strongest ties, and more so during periods of market turmoil. Systemically important dealers exploit their connections at the expense of peripheral dealers as well as clients, charging higher markups... View Details

Keywords: Sean Silverthorne

23 Nov 2021

Book

What It Takes to Build an Organizational Culture That Wins

turnaround of dysfunctional aspects of Microsoft’s culture. But at the same time, he was leading a major change in strategy away from the domination of Windows software, a change made more difficult by the market share and huge wealth... View Details

Keywords: by Avery Forman

27 Jun 2005

Research & Ideas

Asian and American Leadership Styles: How Are They Unique?

achievement; but it's hard to credit that given the enormous inflation of top executive compensation packages in America in the last decade. Many American firms, especially most of the large ones, are more dependent on capital markets for... View Details

Keywords: by D. Quinn Mills

Web

Profiles - MBA

market and to patients. Conducting market research for a venture at the iLab, I learned how patient experiences and cross-disciplinary collaborations can transform technical solutions. I am motivated to... View Details

Web

Advisory Board - Entrepreneurship

and Business Development. At Shiva he was responsible for building and managing the product management, product marketing, marketing communications, knowledge management and Web groups. Prior to Shiva he was with the Boston Consulting... View Details

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