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Publications

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    • All HBS Web  (122)
      • Faculty Publications  (52)

      Herzlinger, ReginaRemove Herzlinger, Regina →

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      • 01 Dec 2010
      • Keynote Speech

      Improving Health and Health Care: Who is Responsible? Who is Accountable?

      By: Regina E. Herzlinger, Bruce Rosen, Avi Israeli and Steve Shortell
      Keywords: Health
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      Herzlinger, Regina E., Bruce Rosen, Avi Israeli, and Steve Shortell. "Improving Health and Health Care: Who is Responsible? Who is Accountable?" International Jerusalem Conference on Health Policy, December 01, 2010.
      • December 2009 (Revised March 2025)
      • Case

      Phreesia: The Patient Intake Company

      By: Regina E. Herzlinger, Sunaina Yarlagadda and Brian L. Walker
      How should the co-founders of an organization that provides patient sign-in and billing services scale their company after five years of successfully targeting small private physician practices? Phreesia had deployed a direct mail and sales force strategy that resulted... View Details
      Keywords: Advertising; Social Entrepreneurship; Revenue; Health Care and Treatment; Health Industry
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      Herzlinger, Regina E., Sunaina Yarlagadda, and Brian L. Walker. "Phreesia: The Patient Intake Company." Harvard Business School Case 310-066, December 2009. (Revised March 2025.)
      • April 2009 (Revised April 2009)
      • Case

      Immusol and Novartis

      By: Regina E. Herzlinger, Keyne M. Monson, Juan D. Betancourt and Victor Li
      Should Immusol strive to become a fully integrated pharmaceutical company? How should a small pharmaceutical company structure a deal for its novel technology with the giant Novartis? View Details
      Keywords: Technological Innovation; Rights; Negotiation Deal; Negotiation Participants; Alliances; Pharmaceutical Industry
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      Herzlinger, Regina E., Keyne M. Monson, and Juan D. Betancourt. "Immusol and Novartis." Harvard Business School Case 303-038, April 2009. (Revised from original October 2002 version.)
      • October 2003 (Revised March 2008)
      • Case

      Salick Cardiovascular Centers: Business Plan

      By: Regina E. Herzlinger, Kaushik Sen, Alex Tkachenko and Carolyn Wolff
      A seasoned health services entrepreneur develops a business plan for a cardiovascular-focused factory. Will it work? View Details
      Keywords: Factories, Labs, and Plants; Business Plan; Business Startups; Entrepreneurship; Medical Specialties; Health Industry
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      Herzlinger, Regina E., Kaushik Sen, Alex Tkachenko, and Carolyn Wolff. "Salick Cardiovascular Centers: Business Plan." Harvard Business School Case 304-007, October 2003. (Revised March 2008.)
      • August 2003 (Revised August 2006)
      • Case

      New Sector Alliance (A): An Entry into Health Care?

      By: Regina E. Herzlinger, Stacy Smollin Schwartz and Jeffrey Cronin
      Describes the structure of the U.S. health care system and presents a study of a nonprofit consulting firm that hopes to enter the health care system. Includes descriptions of hospitals, doctors, insurers, medical technology providers, medical devices, pharmaceuticals,... View Details
      Keywords: Health; Health Care and Treatment; Health Disorders; Nonprofit Organizations; Health Industry; United States
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      Herzlinger, Regina E., Stacy Smollin Schwartz, and Jeffrey Cronin. "New Sector Alliance (A): An Entry into Health Care?" Harvard Business School Case 304-004, August 2003. (Revised August 2006.)
      • August 2003 (Revised August 2006)
      • Case

      I've Got Rhythm: Selling Cardiac Rhythm Management Devices

      By: Regina E. Herzlinger, William Lagor, Christopher Perry and Scott St. Germain
      The head of sales and marketing in a large medical devices firm must decide how to assign his sales force. He compares selling in the pharma, specialty pharma, and device industries and analyzes the reasons for the differences. View Details
      Keywords: Health Care and Treatment; Marketing Strategy; Industry Structures; Sales; Salesforce Management; Medical Devices and Supplies Industry
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      Herzlinger, Regina E., William Lagor, Christopher Perry, and Scott St. Germain. "I've Got Rhythm: Selling Cardiac Rhythm Management Devices." Harvard Business School Case 304-012, August 2003. (Revised August 2006.)
      • October 2002 (Revised June 2003)
      • Background Note

      New Frontiers in Target Discovery and Validation

      By: Regina E. Herzlinger, Niv Caviar, Jon Chatterton and Andrea Lynn
      Explains Immusol and Novartis's technology. View Details
      Keywords: Information Technology; Technological Innovation; Pharmaceutical Industry
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      Herzlinger, Regina E., Niv Caviar, Jon Chatterton, and Andrea Lynn. "New Frontiers in Target Discovery and Validation." Harvard Business School Background Note 303-054, October 2002. (Revised June 2003.)
      • September 2002 (Revised August 2014)
      • Case

      Cardinal Health (A): The Medicine Shoppe Acquisition

      By: Regina E. Herzlinger, Miguel Abecasis and Brenda Cheng
      Robert Walter, the founder and CEO of Cardinal Health, a pharmaceutical distributor, is contemplating the purchase of Medicine Shoppe, a chain of apothecaries. The purchase might be construed as competition against his own drugstore customers. But one of its many... View Details
      Keywords: Mergers and Acquisitions; Business Strategy; Competitive Advantage; Distribution Industry; Pharmaceutical Industry; Retail Industry
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      Herzlinger, Regina E., Miguel Abecasis, and Brenda Cheng. "Cardinal Health (A): The Medicine Shoppe Acquisition." Harvard Business School Case 303-043, September 2002. (Revised August 2014.)
      • July 2002 (Revised August 2014)
      • Case

      WellSpace Treatment Centers for Complementary and Alternative Medicine (A)

      By: Regina E. Herzlinger, Jun HuangPu and Bing Lin
      How should WellSpace, a venture capital-backed purveyor of alternative health services, expand? Although it was nearing breakeven in its first location, the right business model remained unclear. View Details
      Keywords: Business Model; Entrepreneurship; Venture Capital; Health Care and Treatment; Innovation and Invention; Service Delivery; Health Industry
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      Herzlinger, Regina E., Jun HuangPu, and Bing Lin. "WellSpace Treatment Centers for Complementary and Alternative Medicine (A)." Harvard Business School Case 303-017, July 2002. (Revised August 2014.)
      • September 2001 (Revised April 2005)
      • Case

      ePhysician

      By: Regina E. Herzlinger, Grady Clouse and Gayathri Koundinya
      Keywords: Marketing Strategy; Medical Devices and Supplies Industry
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      Herzlinger, Regina E., Grady Clouse, and Gayathri Koundinya. "ePhysician." Harvard Business School Case 302-021, September 2001. (Revised April 2005.)
      • August 2001 (Revised February 2020)
      • Case

      Consumer-Driven Health Care: Medtronic's Health Insurance Options

      By: Regina E. Herzlinger, John Hurwitch and Seth Bokser
      Describes the variety of health insurance plans that this medical device company offers, including a high-deductible, consumer-driven health plan with a health reimbursement account that also enables health care providers to quote their own prices. Asks students to... View Details
      Keywords: Health Care and Treatment; Insurance; Decision Choices and Conditions; Compensation and Benefits; Demand and Consumers
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      Herzlinger, Regina E., John Hurwitch, and Seth Bokser. "Consumer-Driven Health Care: Medtronic's Health Insurance Options." Harvard Business School Case 302-006, August 2001. (Revised February 2020.)
      • February 1985 (Revised January 2024)
      • Case

      Health Stop (A): What Type of Innovation Is It? And Six Factors Alignment

      By: Regina E. Herzlinger, Joyce Lallman, Nancy Kane, Jefferson C. Grahling and James Wallace
      How can we evaluate if innovative health care ventures can do good—benefit society—and do well—become financially viable? This question is the topic of the first module in the Innovating In Health Care course book. This note and case series enables readers to conduct... View Details
      Keywords: For-Profit Firms; Business Model; Entrepreneurship; Health Care and Treatment; Strategy; Valuation; Health Industry; Retail Industry
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      Herzlinger, Regina E., Joyce Lallman, Nancy Kane, Jefferson C. Grahling, and James Wallace. "Health Stop (A): What Type of Innovation Is It? And Six Factors Alignment." Harvard Business School Case 185-084, February 1985. (Revised January 2024.)
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