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Show Results For
- All HBS Web
(579)
- People (1)
- News (313)
- Research (148)
- Multimedia (13)
- Faculty Publications (16)
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- 06 Feb 2006
- Research & Ideas
Sorting Out the Patent Craze
doesn't manufacture—computer memory systems. It makes money by licensing its patented designs to other companies, who manufacture computer memory and sell it to computer makers. Over the course of the 1990s, however, Rambus engaged in an extended View Details
- 16 Jul 2014
- HBS Case
Marketing Obamacare
enrollment period between October 2013 and April 2014—more than twice the national goal set for the state. AHCT is currently gearing up for another marketing campaign for the 2014-15 enrollment period, retooling its messages to reach the... View Details
- 28 Jun 2011
- First Look
First Look: June 28
initiative targeting a younger, ethnically diverse, and urban-based market. The program was called "The Fiesta Movement," and with it came the handing over of a large part of the marketing campaign to active young social media... View Details
Keywords: Sean Silverthorne
- 05 Jan 2010
- First Look
First Look: January 5
graduate from HBS in Spring 2009. He must decide whether to join his father's company, Toronto-based AME Learning, as president working alongside his father who will be CEO. AME has been in business for 12 years, mostly as a small... View Details
Keywords: Martha Lagace
- 03 Dec 2008
- What Do You Think?
Can Housing and Credit be “Nudged” Back to Health?
"... we need a carefully crafted, long term 'Social Engineering' campaign to transform the common mindset of people to foster a culture of thrift and prudence...." Others favored and suggested nudges. Peter Ubel argued that... View Details
Keywords: by Jim Heskett
- 15 May 2024
- Research & Ideas
A Major Roadblock for Autonomous Cars: Motorists Believe They Drive Better
self-driving vehicles and other AI tools. De Freitas coauthored the study with HBS doctoral student Stuti Agarwal; Anya Ragnhildstveit, a doctoral student at the University of Cambridge; and Carey K. Morewedge, a professor at Boston... View Details
- 19 Jul 2011
- First Look
First Look: July 19
GourvilleHarvard Business School Supplement 511-125 This case is an addendum that updates HBS Case No. 502-025, "The Future of Hybrid Electric Cars." It covers the 10 years, 2001 to 2011. Purchase this... View Details
Keywords: Sean Silverthorne
- 20 Jun 2011
- Lessons from the Classroom
Fame, Faith, and Social Activism: Business Lessons from Bono
escalating, high-profile campaign against Third World debt, poverty, war and disease. “Any CEO who thinks his or her job is about maximizing shareholder value is living in the past.” Koehn, a Harvard Business School historian who has... View Details
- 25 Nov 2008
- First Look
First Look: November 25, 2008
environmental powerhouses: Greenpeace and World Wildlife Fund for Nature (WWF). Active in 100 countries, WWF works with governments, businesses, other NGOs, and communities to set up conservation programs to preserve natural habitat. In contrast, Greenpeace works to... View Details
Keywords: Martha Lagace
- 02 Feb 2010
- First Look
First Look: Feb. 2
Accounting Research (forthcoming) Abstract We examine the accrual choices of outsourcing firms with links to U.S. congressional candidates during the 2004 elections, when corporate outsourcing was a major campaign issue. We find that... View Details
Keywords: Martha Lagace
- 20 Jul 2010
- First Look
First Look: July 20
away from Brazil (as Vale increased its exports to China and purchased Chinese vessels to ship iron ore to Asia) were reasons to start an open campaign to pressure Vale and Roger Agnelli to invest in integrated steel mills in Brazil. In... View Details
Keywords: Martha Lagace
- 03 Mar 2008
- First Look
First Look: March 4, 2008
http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=708034 The Campaign for Bank Insurance in Antebellum New York Harvard Business School Case 708-037 The New York State Legislature had come to a standstill in 1829 as lawmakers... View Details
Keywords: Martha Lagace
- 13 Nov 2013
- Research & Ideas
Should Men’s Products Fear a Woman’s Touch?
change the identity meanings associated with their brands in general, especially for a brand that has a long history of narrative and storytelling and suddenly wants to shift that narrative in a way that may not be comfortable to current users." Porsche's Historic... View Details
- 23 Apr 2013
- First Look
First Look: April 23
Publications 2006 University of Chicago Press Manufacturing Morals: The Values of Silence in Business School Education By: Anteby, Michel Abstract—Corporate accountability is never far from the front page, and Harvard Business School trains many future business... View Details
Keywords: Sean Silverthorne
- 24 Apr 2023
- HBS Case
What Does It Take to Build as Much Buzz as Booze? Inside the Epic Challenge of Cannabis-Infused Drinks
Pennsylvania. “The regulatory issues faced in this industry are ones that most other entrepreneurs don’t run into. The challenges are quite unique.” The study follows the business challenges faced by Luke Anderson, who received an MBA from View Details
- 07 Apr 2009
- First Look
First Look: April 7, 2009
for tactical purposes, such as promotional campaigns. Its management team is thinking about how to incorporate that information to the budgeting (profit-planning) process. From an analytical standpoint the case looks at the surprising results of a mailing View Details
Keywords: Martha Lagace
- 18 Apr 2007
- HBS Case
How Magazine Luiza Courts the Poor
the United States. We've been unable to crack that code of 'courting the poor' in any systematic way, so I wanted to investigate further." Frei, a member of the HBS Technology and Operations Management Unit, uses the case in the... View Details
- 17 Oct 2019
- Research & Ideas
‘Chick Beer’ for Women? Why Gender Marketing Repels More Than Sells
Backlash. The paper was co-written by University of Virginia Assistant Professor Tami Kim, who was an HBS doctoral student, HBS Assistant Professor Kate Barasz, John, and Michael I. Norton, the Harold M.... View Details
- 03 Jun 2013
- Research & Ideas
The Power of Rituals in Life, Death, and Business
which Norton and fellow HBS Associate Professor Francesca Gino found that rituals indeed alleviate and reduce grief, even among people who don't inherently believe in the efficacy of rituals. Further experiments showed that ritualistic... View Details
Keywords: by Carmen Nobel
- 12 Apr 2010
- Research & Ideas
One Report: Better Strategy through Integrated Reporting
lecturer at HBS specializing in corporate reporting, and Krzus, a public policy and external affairs partner with Grant Thornton LLP. They recently authored One Report: Integrated Reporting for a Sustainable Strategy. "This new path isn't... View Details
Keywords: by Martha Lagace