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- All HBS Web (97)
- Faculty Publications (6)
- 01 Oct 2002
- News
Thinking Outside the Centerfold
Hicks: showcasing cars, marketing "Truth." Photo courtesy Jeff Hicks With a slumping economy and an increasing number of communications outlets competing for diminishing advertising dollars, media companies have had to give ground to... View Details
- 02 Sep 2016
- Op-Ed
The Twitter Election
Every four years, a new American presidential campaign gives a fresh boost to social media. This year the winner is Twitter. Donald Trump has racked up 11.3 million Twitter followers (and counting) compared with 8.5 million for Hillary... View Details
Keywords: by John Quelch and Thales Teixeira
- 22 Jul 2024
- News
Viral Marketing’s Early Muse
managers and ‘creators’ now do professionally and at scale what Dave did as an amateur. Campaigns for major brands recruit influencers with followers on social media, often getting better results than from traditional ad campaigns.” "I... View Details
- 01 Mar 2025
- News
Patch Work
200,000 calls to Colorado to persuade voters to back an election-reform initiative on the ballot, and a much smaller effort to remind Detroiters to return their completed ballots. Text messages had been dispatched to give Pennsylvanians the details of a View Details
- 31 Oct 2004
- Research & Ideas
The New CEO’s Wrong Message
style, such processes enable the CEO to make effective decisions consistent with where he wants the company to go. One of our new CEOs learned this the hard way. Soon after he became CEO, he was asked to approve a marketing campaign for... View Details
- 01 Jun 2012
- News
Think Locally, Act Globally
As for the cultural issue, Mittal notes that India and Africa have a shared past—in trade relations and, in the diplomatic realm, cooperation during the heyday of the Non-Aligned Movement—that has helped build trust and familiarity. And Mahatma Gandhi’s View Details
- 21 Apr 2003
- Research & Ideas
Will American Brands Be a Casualty of War?
campaigns are successful, what would be the effect on the already struggling American economy? A: Never before have global concerns about American foreign policy so threatened to change consumer behavior. We are not speaking here of the... View Details
Keywords: by Sean Silverthorne
- 01 Dec 2006
- News
MBA vs. MBA
street, even along the winding country road that leads to the Bush ranch, the “Western White House,” you see campaign signs touting the reelection of Democrat Chet Edwards (MBA ’81). He’s an eight-term congressman representing the 17th... View Details
- 21 May 2008
- Research & Ideas
Going Negative in Political Advertising
withstand the barrage. And, with no prospect of another debate to score points, and with Obama trying to stay positive and clinging to the moral high ground by staying positive, the underdog Clinton campaign... View Details
Keywords: by John Quelch
- 29 Mar 2023
- News
Supporting Earthquake Victims in Turkey and Syria
the company has been on ground zero since day one. Founded by Hüsnü Özyeğin (MBA 1969), and chaired by Murat Özyeğin (MBA 2003), FIBA has so far allocated $18 million for immediate and long-term relief efforts. "FIBA Group and the Özyeğin... View Details
- 09 Oct 2015
- News
Balancing Progress and Preservation
tradition in architecture when it gave him its Stanford White Award. In his current role of directing real estate investments for his family’s Samson Investment Partners, Zuckerberg works to stay grounded in the sky’s-the-limit world of... View Details
- 16 Aug 2024
- In Practice
Election 2024: What's at Stake for Business and the Workplace?
volunteer as poll workers. Facilitate political engagement. Look to online platforms that have simplified small contributions to political campaigns and increased the diversity of donors, as well as efforts to encourage employees and... View Details
Keywords: by Rachel Layne
- 10 Apr 2018
- First Look
First Look at New Research, April 10, 2018
perspective is at the same time grounded in theory and in the experiences of particular places. Reviewing state-of-the-art of economic geography, setting agendas, and with illustrations and empirical evidence from all over the world, the... View Details
Keywords: Sean Silverthorne
- 11 Apr 2000
- Research & Ideas
Financial Services 24/7
important issues to the fore. Wingspanbank is an Internet-only bank that markets itself with the claim, "If your bank could start over, this is what it would be." Created in a record four months and launched with a huge advertising View Details
Keywords: by Susan Young
- 01 Feb 2000
- News
Financial Services 24/7
on Wingspanbank.com brings many important issues to the fore. Wingspanbank is an Internet-only bank that markets itself with the claim, "If your bank could start over, this is what it would be." Created in a record four months and launched with a huge advertising View Details
Keywords: Susan Young
- 01 Sep 2020
- News
Righting the Ship
keep as many people as possible alive and healthy, and reduce the number of deaths and hospitalizations. Second lesson from Shackleton: you never vary from that mission, because so much else depends on achieving it. For example, wrestling COVID-19 to the View Details
- 10 Apr 2007
- First Look
First Look: April 10, 2007
School Case 207-084 Following a successful model in Europe, JP Morgan has introduced a set of five U.S. retail mutual funds with an investment philosophy and marketing strategy grounded in behavioral finance. The asset management group... View Details
Keywords: Martha Lagace
- 07 Nov 2005
- Research & Ideas
Exit Interview: HBS Dean Kim Clark
successful $500 million capital campaign that included the opening of the Spangler and Rock Centers, the construction of Hawes Hall, and the renovation of Baker Library. Shortly before his departure from Soldiers Field, Clark shared some... View Details
Keywords: by HBS Alumni Bulletin Staff
- 30 Apr 2019
- News
Leading Schools That Change Lives
strengthening diversity at Salesianum, where tuition is close to $16,000 annually, were top priorities. “From its earliest days, the school’s leaders reached out to educate children of immigrants who couldn’t afford tuition,” he notes. “With a lot of kids in our area... View Details
- 01 Sep 2014
- News
All For One
end of the studio’s decade-long string of successes that included Toy Story, Monsters, Inc., and Finding Nemo—each movie breaking new ground in its own way, pushing the boundaries in terms of both technology and storytelling. It was... View Details