Publications

Article

Making 'Green Giants': Environment Sustainability in the German Chemical Industry, 1950s–1980s

By: Geoffrey Jones and Christina Lubinski

This article examines the evolution of corporate environmentalism in the West German chemical industry between the 1950s and the 1980s. It focuses on two companies, Bayer and Henkel, that have been identified as "green giants," and traces the evolution of their... View Details

Keywords: Business History; Green Business; Regional Strategy; Pollution; Henkel; Bayer; Globalization; History; Chemical Industry; Germany; United States

Article

Value of Information with Sequential Futures Markets

The effects of an improvement in information on the efficiency of risk-bearing are studied under various systems of incomplete markets. With sequential futures markets for uncontingent delivery, the welfare effects are indeterminate in sign, except under special... View Details

Keywords: Information; Financial Markets; Mathematical Methods

Web

Published Materials - Creating Emerging Markets

Education in Emerging Markets Since the 1960s By: Valeria Giacomin, Geoffrey Jones and Erica Salvaj 10 JUN 2021 Article Business History Review The Cost and Evolution of Quality at Cipla Ltd, 1935–2016 By: Muhammad H. Zaman and Tarun... View Details

1988
Chapter

Demographics, Market Failure and Social Security

17 Oct 2019
Research & Ideas

‘Chick Beer’ for Women? Why Gender Marketing Repels More Than Sells

your order.” Gender-tailored marketing messages from these brands and others—including Mangria and Pink Power tools—are common, yet new research shows they can turn off consumers, particularly women. In fact, they often backfire to the... View Details

Keywords: by Dina Gerdeman; Consumer Products

1986
Chapter

Vertical Integration and Assurance of Markets

Web

Marketing Awards & Honors - Faculty & Research

Zachery Anderson, Peter S. Fader, Sunil Gupta, Bruce G.S. Hardie, Aurélie Lemmens, Barak Libai, David Neal, Foster Provost, and Rom Schrift. Eva Ascarza : Winner of the 2018 Paul E. Green Award from the Journal of View Details

Web

Negotiation, Organizations & Markets Faculty - Faculty & Research

Negotiation, Organizations & Markets Overview Faculty Curriculum Seminars & Conferences Awards & Honors Doctoral Students Unit Head Michael I. Norton Harold M. Brierley Professor of Business Administration Unit Head, Negotiation,... View Details

Web

IFC India 2025: From Gray to Green: A Glimpse of the Future of Green Hydrogen in India - Blog - Business & Environment

Blog Blog Filter Results Arrow Down Arrow Up Read posts from Author Alumni Author HBS Faculty Author HBS Staff Author Staff Author Students Topics Topics Accelerating Climate Solutions Conference 2023 Alumni Alumni Programs Alumni in Climate Networking Series Business... View Details

1985
Chapter

Differential Information, the Market and Incentive Compatibility

By: Jerry Green

Keywords: Game Theory; Economics

03 Nov 2022
Blog Post

Introducing the Creating Emerging Markets Sustainability Series

Introducing the Creating Emerging Markets Sustainability Series Cover image features Prof. Geoffrey Jones (left) and Prof. Tarun Khanna (right). The Business and Environment Initiative is excited to bring our readers the sustainability... View Details

1977
Chapter

On the Economics of Information with Incomplete Markets

1978
Article

Sequential Structure of Futures Markets and the Value of Improving Information: An Example

In an example, the value of improving information is computed under alternative structures for the timing of futures markets. It is always beneficial if futures markets are active both before and after the information is revealed. View Details

Web

Negotiation, Organizations & Markets Awards & Honors - Faculty & Research

for Best Article in Harvard Business Review in 2018 for "The Surprising Power of Questions" with Alison Wood Brooks. Leslie K. John : Finalist for the 2018 Paul E. Green Award from the Journal of Marketing... View Details

15 Feb 2023
Blog Post

Creating Emerging Markets Sustainability Series - Closing the ‘Intention-Action’ Gap

how sustainability has been central to the company’s mission and image. He outlines specific steps that the company has taken in a way that echoes the marketing tools cited in “The Elusive Green Consumer,”... View Details

12 Jun 2023
Blog Post

Creating Emerging Markets Sustainability Series - Leapfrogging Traditional Agricultural Development in Africa

Creating Emerging Markets Sustainability Series – Leapfrogging Traditional Agricultural Development in Africa Cover image features Mostafa Terrab. By 2050, the world’s population is expected to reach 9.7 billion people, with more than... View Details

March 2019
Article

Economics of Converting Renewable Power to Hydrogen

By: Gunther Glenk and Stefan Reichelstein

The recent sharp decline in the cost of renewable energy suggests that the production of hydrogen from renewable power through a power-to-gas process might become more economical. Here we examine this alternative from the perspective of an investor who considers a... View Details

2009
Case

The North America Environmental Fund (NAEF)

By: Roberto Charvel, Fernando Fabre and T. Putimahtama

NAEF was the first VC fund created in Latin America. It was also the first fund to focus on green technologies. The fund and its managers confronted several issues regarding the under-developed governance and cultural structures required for succesful VC investments. View Details

Keywords: Clean Tech; Emerging Market; Venture Capital; Business Startups; Energy; Entrepreneurship; Finance; Governance; Technology; Green Technology Industry; Green Technology Industry; Latin America; North and Central America

March 2014
Supplement

China Vanke (A-3)

By: Lynn S. Paine, John Macomber and Keith Chi-ho Wong

China Vanke's president is considering whether and how the company might make further inroads into the commercial real estate sector, while continuing to lead in the residential sector. He is also considering whether to branch into overseas residential markets such as... View Details

Keywords: Real Estate; China; Sustainable Development; Green Building; Asset Management; Urban Development; Growth and Development Strategy; Safety; Assets; Real Estate Industry; China