Goal Framing - Publications - Faculty & Research

10 Sep 2020
Research & Ideas

The COVID Two-Step for Leaders: Protect and Pivot

air.” Two critical questions, posed by Hernan Saenz and Dunigan O’Keeffe of Bain and Company, can help organizational leaders frame their thoughts about how to survive in the present and position their companies to thrive in the... View Details

Keywords: by Boris Groysberg and Katherine Connolly Baden

27 Feb 2013
Research & Ideas

Sidetracked: Why Can’t We Stick to the Plan?

through on our goals and wishes. And yet, even when we have spent time developing our plans and are fully committed to our best intentions, our decisions often veer off course in unexpected ways. Greg set off to choose a souvenir that... View Details

06 Sep 2011
Research & Ideas

How Small Wins Unleash Creativity

have to understand what they're doing and why," Amabile says, adding that it's important that the goals be reachable in a realistic time frame-owing to the idea of small wins. "So, for instance, rather than having the sole View Details

Keywords: by Carmen Nobel

05 Jul 2004
Research & Ideas

Radical Change, Entrepreneurial Opportunity

strategies of companies within those industries. In particular, I focus on how an industry gets defined: how consumers and other industry players make sense of, or frame, the industry, and the way that framing in turn affects how the... View Details

Keywords: by Michael J. Roberts; Technology

28 Oct 2019
Research & Ideas

Brick-and-Mortar Stores Are Making a Comeback

you this theatrical experience but with some operational benefits: If you want to receive the picture, you have to give them your email address. And when you are browsing frames, they offer to send you a link with the frames you have... View Details

Keywords: by Jen McFarland Flint; Retail

03 May 2004
What Do You Think?

How Much Is Enough?

respondents helped frame the challenge of "just enough." For example, Saurabh Dwivedy commented, "So long as there is humankind, there will be unfulfilled desires and broken dreams and a longing for 'being there.'"... View Details

Keywords: by James Heskett

22 Apr 2014
First Look

First Look: April 22

August 2013 Journal of Experimental Social Psychology Getting the Most Out of Giving: Concretely Framing a Prosocial Goal Maximizes Happiness By: Rudd, Melanie, Jennifer Aaker, and Michael I. Norton... View Details

Keywords: Sean Silverthorne

06 Apr 2007
What Do You Think?

Will Market Forces Stop Global Warming?

Clearly, my effort to frame the discussion around just the third question failed. As George Olsen said, "A lot of the people posting to this discussion appear to have missed the point." But responses have prompted me to wonder... View Details

Keywords: by Jim Heskett; Energy; Utilities

11 Mar 2008
First Look

First Look: March 11, 2008

Kristi Yuthas Periodical:Stanford Social Innovation Review 6, no. 1 (winter 2008) Abstract In the debate over whether microfinance works, few microfinance institutions articulate what, exactly, their ultimate goals are and how, exactly,... View Details

Keywords: Martha Lagace

04 Sep 2001
Lessons from the Classroom

Getting Back on Course

Business School career path." Most (61 percent) responded that they intend to pursue careers involving very different goals and structures. According to one alumna, "I want flexibility. No more than 9 hours a day. [I want] work... View Details

Keywords: by Martha Lagace

23 May 2017
First Look

First Look at New Ideas and Research: May 23, 2017

in press Journal of Experimental Psychology: General Pseudo-Set Framing By: Barasz, Kate, Leslie John, Elizabeth A. Keenan, and Michael I. Norton Abstract—Pseudo-set framing—arbitrarily grouping items or tasks together as part of an... View Details

Keywords: Carmen Nobel

18 Sep 2018
First Look

New Research and Ideas, September 18, 2018

successful redevelopment of the surrounding area. Further, we have created a chart that we think can be used to evaluate the risk level of Olympic sites becoming white elephants soon after their Games end. Download working paper:... View Details

Keywords: Dina Gerdeman

15 Sep 2011
Research & Ideas

High Ambition Leadership

economic and social value. The goal of the corporation is to add value to employees, customers, suppliers and other partners, and community/society. These CEOs and the companies they lead make decisions with the interests of these other... View Details

Keywords: by Martha Lagace

02 Nov 2009
Research & Ideas

Shareholders Need a Say on Pay

between shareholders and boards." He adds that it forces both entities to grapple with an extremely complex issue. "To have more say on pay, you need to have something to say in the first place." One At A Time The political climate has muddied the waters... View Details

Keywords: by Julia Hanna; Financial Services

15 Jan 2018
Research & Ideas

A Better Business Model for Fighting Cancer

initiative was founded with the goal of optimizing the business plan in precision medicine to accelerate new therapies to oncology patients,” says co-chair Kathy Giusti, adding that much of that work has entailed identifying... View Details

Keywords: by Julia Hanna; Health; Pharmaceutical

12 Apr 2004
Research & Ideas

Waking Up a Sleeping Company

at Medtronic, would feel uncomfortable with the changes I was proposing. Many of our leaders seemed quite comfortable with the culture just the way it was. To link the cultural changes to our mission, I framed them in terms of helping... View Details

Keywords: by Bill George

05 Dec 2007
Sharpening Your Skills

Sharpening Your Skills: Managing Marketing

can be low growth and declining margins. The key challenge in aligning marketing activities with corporate strategy is to develop a set of metrics to be used by top executives and the board that measure the impact of marketing activities against the View Details

09 Jun 2009
First Look

First Look: June 9

Region, 15-19. Copenhagen: Nordic Council of Ministers, 2009 Abstract unavailable at this time. Book link: http://norden.org/pub/ovrigt/ovrigt/sk/ANP2009731.pdf On Good Scholarship, Goal Setting, and Scholars Gone Wild Authors:Lisa D.... View Details