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January 2006 (Revised December 2006)
Module Note

Introduction to International Strategy

By: David J. Collis and Jordan I. Siegel

Provides an overview framework for understanding international strategy. Observes that international strategy draws on much of the same theory as corporate strategy. The same tests that can be applied to justify expansion across businesses--the better off and ownership... View Details

Keywords: International Strategy; Multinational Corporations; Global Strategy

February 2010
Teaching Note

Wanxiang Group: A Chinese Company's Global Strategy (TN)

By: Regina M. Abrami, William C. Kirby, F. Warren McFarlan and Keith Chi-ho Wong

Teaching Note for [308058]. View Details

Keywords: Business History; Global Strategy; Business Conglomerates; Vertical Integration; Goals and Objectives; Mergers and Acquisitions; Auto Industry; China; United States

May 2014
Teaching Note

Wanxiang Group: A Chinese Company's Global Strategy (B)

By: William C. Kirby and Erica M. Zendell

Article

Ten Steps to a Global Human Resources Strategy

By: John A. Quelch and Helen Bloom

25 Jan 2007
Other Presentation

Winning Competitive Strategies in Today's Shifting Global Marketplace

By: Michael E. Porter

The following portion of this presentation draws on Michael E. Porter and Elizabeth Olmsted Teisberg: Redefining Health Care: Creating Value-Based Competition on Results, Harvard Business School Press, May 2006. Earlier publications about health care include the... View Details

Keywords: Health; Netherlands

October 2016
Case

Yili Group: Building a Global Dairy Company

By: William C. Kirby and Nancy Hua Dai

From its humble beginnings as a local Chinese dairy company, the Inner Mongolia Yili Group has become one of the largest dairy companies in the world. To achieve this, Yili has aggressively expanded its footprint overseas including building the world’s largest... View Details

March 2013
Case

Jazzed Up: A Global Strategy Manga (Graphic Novel)

By: Jordan I. Siegel and Jordan I. Siegel

December 2012
Article

Reflected Knowledge and Trust in Global Collaboration

By: Mark Mortensen and Tsedal Neeley

Scholars argue that direct knowledge about distant colleagues is crucial for fostering trust in global collaboration. However, their arguments focus mainly on how trust accrues from knowledge about distant collaborators' personal characteristics, relationships, and... View Details

Keywords: Global Work; Organizational Studies; Knowledge; Trust; Cooperation; Global Range; Relationships; Behavior; Personal Characteristics

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January 2008 (Revised October 2015)
Case

Taiwan Semiconductor Manufacturing Company Limited: A Global Company's China Strategy

By: William C. Kirby, Michael Shih-Ta Chen and Keith Wong

After fifty-five years in the semiconductor industry, Morris Chang, founder and Chairman of Taiwan Semiconductor Manufacturing Company (TSMC), was seeing a change. After four decades of regular double-digit growth the industry was still growing-but now at a much slower... View Details

Keywords: Investment; Globalized Firms and Management; Market Entry and Exit; Business and Government Relations; Expansion; Semiconductor Industry; Shanghai; Taiwan

March 2013 (Revised May 2013)
Case

Omar Ishrak: Building Medtronic Globally

By: Bill George and Natalie Kindred

Omar Ishrak, Medtronic's first non-American CEO, aims to reinvigorate the medical device maker's growth by focusing on emerging markets, therapy innovation, and creative business models. In 2012, budget constraints in mature economies, the lack of new medical therapies... View Details

Keywords: Healthcare; Medical Devices; Medtronic; Globalization; Innovation; Reverse Innovation; Leadership; Multinational Firms and Management; Globalized Markets and Industries; Management Teams; Business Model; Emerging Markets; Global Strategy; Health Care and Treatment; Acquisition; Innovation and Invention; Manufacturing Industry; Medical Devices and Supplies Industry; China

November 2012 (Revised January 2013)
Case

SANY: Going Global

By: Rajiv Lal, Stefan Lippert, Nancy Hua Dai and Di Deng

April 17, 2012, was a special day for SANY Group and for its founder Liang Wen'gen. Headquartered in Changsha, SANY Group had transformed itself in two decades from a small welding material factory in 1989 to a leading global construction equipment manufacturer with 5... View Details

Keywords: China; Expansion; Business Growth; Heavy Industry; Strategy Development; Globalization; Growth and Development; Emerging Markets; Strategy; Construction Industry; Manufacturing Industry; Industrial Products Industry; Asia; China; Europe; Germany; India; North and Central America; South America

February 2003
Teaching Note

Siemens AG: Global Development Strategy (A) and (B) TN

By: Stefan H. Thomke

Teaching Note for (9-602-061) and (9-602-062). View Details

Keywords: Technology Industry; Telecommunications Industry; Bangalore; Germany

June 2018 (Revised October 2020)
Case

Global Brand Management of Anheuser Busch InBev's Budweiser

Brian Perkins, chief architect of the $6 billion Budweiser brand, was excited about 2018, in which the company would launch Budweiser into several new markets in Africa and Latin America. He was feeling the pressure to finalize a global brand strategy that would define... View Details

2004
Book

The Global Market: Developing a Strategy to Manage Across Borders

By: John A. Quelch and Rohit Deshpandé

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February 2014 (Revised March 2014)
Module Note

Why Do Firms Go Abroad? Strategies to Create Value Globally

By: Jorge Tamayo and Juan Alcácer

December 2014
Module Note

Why Do Firms Go Abroad? Strategies to Create Value Globally

By: Juan Alcacer

April 2014
Teaching Note

Taiwan Semiconductor Manufacturing Company Limited: A Global Company's China Strategy

By: William C. Kirby and Erica M. Zendell

May 2012
Article

Global Business Speaks English: Why You Need a Language Strategy Now

By: Tsedal Neeley

April 2020 (Revised January 2022)
Case

Uber: Competing Globally

By: Alexander J. MacKay, Amram Migdal and John Masko

This case describes Uber’s global market entry strategy and responses by regulators and local competitors. It details Uber’s entry into New York City (New York), Bogotá (Colombia), Delhi (India), Shanghai (China), Accra (Ghana), and London (United Kingdom). In each... View Details

Keywords: Business Ventures; Business Growth and Maturation; Business Model; Geography; Geographic Location; Geographic Scope; Globalization; Global Strategy; Multinational Firms and Management; Globalized Markets and Industries; Governance; Governance Controls; Governing Rules, Regulations, and Reforms; Innovation and Invention; Disruptive Innovation; Innovation Strategy; Law; Management; Growth and Development Strategy; Growth Management; Markets; Demand and Consumers; Consumer Behavior; Network Effects; Emerging Markets; Market Design; Market Entry and Exit; Market Participation; Supply and Industry; Industry Structures; Planning; Strategic Planning; Relationships; Business and Community Relations; Business and Government Relations; Business and Stakeholder Relations; Labor and Management Relations; Networks; Strategy; Adaptation; Business Strategy; Competition; Competitive Advantage; Competitive Strategy; Expansion; Information Technology; Mobile and Wireless Technology; Digital Platforms; Transportation; Transportation Networks; Transportation Industry; Technology Industry; Africa; Ghana; Asia; China; Shanghai Shi; Shanghai; India; New Delhi; Europe; United Kingdom; England; London; Latin America; North and Central America; United States; New York (city, NY); New York (state, US); South America; Colombia

June 2020
Teaching Note

Global Brand Management of Anheuser Busch InBev's Budweiser

Brian Perkins, chief architect of the $6 billion Budweiser brand, was excited about 2018, in which the company would launch Budweiser into several new markets in Africa and Latin America. He was feeling the pressure to finalize a global brand strategy that would define... View Details

Keywords: Brand Management; Global Brands; Brand Equity; Brand Storytelling; Brand Communication; Brand Positioning; Marketing; Brands and Branding; Marketing Communications; Global Strategy; Food and Beverage Industry; Consumer Products Industry; United States; China; Africa; Latin America

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