Publications

2019
Chapter

Origins and Development of Global Business

By: Geoffrey Jones

This chapter explores how business enterprises have been powerful actors in the spread of global capitalism between 1840 and the present day. Emerging out of the industrialized Western economies, global firms created and co-created markets and ecosystems through their... View Details

Keywords: Global Business; Multinational; Globalization; Business History; Strategy; Africa; Asia; Europe; Latin America; Middle East; North and Central America; Oceania

September 1999
Case

Hewlett-Packard Global Alliance Program (A): Alliance Strategy

By: Rosabeth M. Kanter and Alida Zweidler-McKay

Keywords: Alliances; Strategy; Computer Industry; Technology Industry

August 1995 (Revised March 1996)
Teaching Note

ITT Automotive: Global Manufacturing Strategy (1994) TN

By: Gary P. Pisano

Teaching Note for (9-695-002). View Details

Keywords: Auto Industry; Belgium; Germany; United States

October 2012 (Revised February 2014)
Teaching Note

Logoplaste: Global Growing Challenges (TN)

By: Juan Alcacer

The case follows Logoplaste in its transformation from a small player in the plastic container industry in Portugal to a mid-sized global firm with operations in 11 countries. The case summarizes Logoplaste's history, with an emphasis on the milestones of its global... View Details

Keywords: R＆D; Innovation; Competitive Advantage; Operations Strategy; Global Strategy; Competition; Operations; Strategy; Manufacturing Industry

January 2006 (Revised December 2006)
Module Note

Introduction to International Strategy

By: David J. Collis and Jordan I. Siegel

Provides an overview framework for understanding international strategy. Observes that international strategy draws on much of the same theory as corporate strategy. The same tests that can be applied to justify expansion across businesses--the better off and ownership... View Details

Keywords: International Strategy; Multinational Corporations; Global Strategy

1986
Chapter

Three Roles of International Marketing in Global Strategy

By: Hirotaka Takeuchi and Michael E. Porter

Keywords: Globalized Markets and Industries; Global Strategy; Marketing

2000
Book

Globalization and Growth: Cases in National Economic Strategies

By: R. H.K. Vietor and R. E. Kennedy

Keywords: Globalization; Growth and Development Strategy

January 2007
Class Lecture

How Countries Compete: National Strategies for Globalization (FSS)

By: Richard H.K. Vietor

Keywords: International Relations; Strategy; Globalization

February 2010
Teaching Note

Wanxiang Group: A Chinese Company's Global Strategy (TN)

By: Regina M. Abrami, William C. Kirby, F. Warren McFarlan and Keith Chi-ho Wong

Teaching Note for [308058]. View Details

Keywords: Business History; Global Strategy; Business Conglomerates; Vertical Integration; Goals and Objectives; Mergers and Acquisitions; Auto Industry; China; United States

October 2016
Case

Yili Group: Building a Global Dairy Company

By: William C. Kirby and Nancy Hua Dai

From its humble beginnings as a local Chinese dairy company, the Inner Mongolia Yili Group has become one of the largest dairy companies in the world. To achieve this, Yili has aggressively expanded its footprint overseas including building the world’s largest... View Details

25 Jan 2007
Other Presentation

Winning Competitive Strategies in Today's Shifting Global Marketplace

By: Michael E. Porter

The following portion of this presentation draws on Michael E. Porter and Elizabeth Olmsted Teisberg: Redefining Health Care: Creating Value-Based Competition on Results, Harvard Business School Press, May 2006. Earlier publications about health care include the... View Details

Keywords: Health; Netherlands

Read Now

May 2014
Teaching Note

Wanxiang Group: A Chinese Company's Global Strategy (B)

By: William C. Kirby and Erica M. Zendell

Article

Ten Steps to a Global Human Resources Strategy

By: John A. Quelch and Helen Bloom

Read Now

March 2013
Case

Jazzed Up: A Global Strategy Manga (Graphic Novel)

By: Jordan I. Siegel and Jordan I. Siegel

December 2012
Article

Reflected Knowledge and Trust in Global Collaboration

By: Mark Mortensen and Tsedal Neeley

Scholars argue that direct knowledge about distant colleagues is crucial for fostering trust in global collaboration. However, their arguments focus mainly on how trust accrues from knowledge about distant collaborators' personal characteristics, relationships, and... View Details

Keywords: Global Work; Organizational Studies; Knowledge; Trust; Cooperation; Global Range; Relationships; Behavior; Personal Characteristics

January 2008 (Revised October 2015)
Case

Taiwan Semiconductor Manufacturing Company Limited: A Global Company's China Strategy

By: William C. Kirby, Michael Shih-Ta Chen and Keith Wong

After fifty-five years in the semiconductor industry, Morris Chang, founder and Chairman of Taiwan Semiconductor Manufacturing Company (TSMC), was seeing a change. After four decades of regular double-digit growth the industry was still growing-but now at a much slower... View Details

Keywords: Investment; Globalized Firms and Management; Market Entry and Exit; Business and Government Relations; Expansion; Semiconductor Industry; Shanghai; Taiwan

March 2013 (Revised May 2013)
Case

Omar Ishrak: Building Medtronic Globally

By: Bill George and Natalie Kindred

Omar Ishrak, Medtronic's first non-American CEO, aims to reinvigorate the medical device maker's growth by focusing on emerging markets, therapy innovation, and creative business models. In 2012, budget constraints in mature economies, the lack of new medical therapies... View Details

Keywords: Healthcare; Medical Devices; Medtronic; Globalization; Innovation; Reverse Innovation; Leadership; Multinational Firms and Management; Globalized Markets and Industries; Management Teams; Business Model; Emerging Markets; Global Strategy; Health Care and Treatment; Acquisition; Innovation and Invention; Manufacturing Industry; Medical Devices and Supplies Industry; China