Publications

2020
Working Paper

HBS COVID-19 Global Policy Tracker

By: Alberto Cavallo and Tannya Cai

The HBS COVID-19 Global Policy Tracker is an initiative by the Business, Government and the International Economy (BGIE) unit at Harvard Business School (HBS) to collect and standardize economic policies implemented as a response to the coronavirus pandemic around the... View Details

Keywords: COVID-19; Economics; Policy; Health Pandemics; Government and Politics; Global Range

Read Now

16 Jun 2003
Research & Ideas

Peeling Back the Global Brand

should not be separated. In their session, "Managing the Brand-Product Continuum in Global Markets," David Arnold, a former professor at Harvard Business School and author of the forthcoming book The Mirage of View Details

Keywords: by Martha Lagace; Consumer Products; Retail

2010
Book

Beauty Imagined: A History of the Global Beauty Industry

By: Geoffrey Jones

The global beauty business permeates our lives, influencing how we perceive ourselves and what it is to be beautiful. The brands and firms that have shaped this industry, such as Avon, Coty, Estée Lauder, L'Oréal, and Shiseido, have imagined beauty for us. This book... View Details

Keywords: Globalized Markets and Industries; Brands and Branding; Industry Growth; Beauty and Cosmetics Industry

May 2022 (Revised June 2022)
Case

Proposing to Redesign a Global Investment Bank

By: David G. Fubini

A major, NYC-based, global investment bank is looking to rethink its Systems strategy amid a rapidly evolving digital landscape. Your firm has served the client across most of its major geographies on a range of substantial Systems and IT efforts, but is facing... View Details

Keywords: Consulting; Professional Services; Business and Stakeholder Relations; Digital Strategy; Presentations; Competitive Strategy; Consulting Industry; New York (city, NY)

March 2022 (Revised September 2022)
Case

Can Papaya Global Keep Scaling Fast?

By: Daniel Isenberg and William R. Kerr

Companies that employ people all around the world also need to pay those people. That can be an exceedingly complex task, though - defining terms of employment, complying with global regulations, and working with huge quantities of data, among other obstacles,... View Details

Keywords: Entrepreneurship; Scaling And Growth; Job Design and Levels; Compensation and Benefits; Governing Rules, Regulations, and Reforms; Global Range

07 Apr 2003
What Do You Think?

Should Global Business Initiatives Be Devalued?

an interesting concept of the importance of a "national brand."—Jim Heskett Others, while agreeing with this thesis, were not so sanguine about whether this will happen without greater efforts to influence foreign policy by leaders responsible for View Details

Keywords: by James Heskett

1990
Book

Global Electronic Wholesale Banking

By: A. S. Mookerjee and J. I. Cash Jr.

Keywords: Global Range; Internet and the Web; Banks and Banking

October 2010 (Revised July 2013)
Case

ActionAid International: Globalizing Governance, Localizing Accountability

By: Alnoor Ebrahim and Rachel Gordon

As a global NGO working in 45 countries, ActionAid International aims to eradicate poverty by addressing its underlying causes such as injustice and inequality. This case follows a series of radical transformations implemented by the organization's CEO, Ramesh Singh—a... View Details

Keywords: Local Range; Globalized Firms and Management; Corporate Accountability; Corporate Governance; Leading Change; Organizational Change and Adaptation; Organizational Structure; Nonprofit Organizations; Power and Influence; Johannesburg; London

September–October 1995
Article

When Local Goes Global

By: R. M. Kanter

Keywords: Global Range; Local Range

February 2007 (Revised March 2007)
Case

UBS and Climate Change--Warming Up to Global Action?

By: Felix Oberholzer-Gee, Forest L. Reinhardt and Elizabeth Raabe

Marco Suter, Executive Vice-Chairman, UBS Board of Directors, carefully studied the chart on his desk. It showed the public commitment of major financial institutions to help mitigate global warming. Evidently, UBS lagged behind its competitors. The graph was part of a... View Details

Keywords: Climate Change; Energy Conservation; Cost vs Benefits; Law; Financial Institutions; Environmental Sustainability; Corporate Accountability; Financial Services Industry

January 1995 (Revised October 1995)
Case

Citibank: Global Customer Management

By: Michael Y. Yoshino and Thomas W. Malnight

Describes Citibank's worldwide operations, which include activities in developing and developed markets. The bank's structure also varies across markets and regions, varying from autonomous national affiliates to an industry/product-based structure in its domestic U.S.... View Details

Keywords: Customer Focus and Relationships; Global Range; Cross-Cultural and Cross-Border Issues; Multinational Firms and Management; SWOT Analysis; Emerging Markets; Banking Industry; United States

December 2003
Article

Profit Globally, Give Globally

By: John A. Quelch and V. Kasturi Rangan

Keywords: Profit; Global Range; Philanthropy and Charitable Giving

September 2005 (Revised November 2006)
Case

AmorePacific: From Local to Global Beauty

By: Pankaj Ghemawat, Carin-Isabel Knoop and David Kiron

Suh Kyung-Bae, the President and CEO of AmorePacific, a South Korean cosmetics company, was an ardent globalizer. In its home market, AmorePacific had held off major multinational players such as L'Oreal and Estee Lauder and had engaged them in markets around the... View Details

Keywords: Globalized Firms and Management; Local Range; Global Range; Global Strategy; Beauty and Cosmetics Industry; South Korea

01 Feb 2002
News

HBS Expands Global Presence

adds. "In the telecommunications arena, for instance, the European market is more focused on wireless devices than is the case in the United States, so the technology industry is evolving in distinct ways." The ERC's development of research and case-writing... View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services

12 Oct 1999
Research & Ideas

Porter’s Perspective: Competing in the Global Economy

articles, "Clusters and Competition: New Agendas for Companies, Governments, and Institutions" and "Competing Across Locations: Enhancing Competitive Advantage through a Global Strategy." Jim Aisner of HBS spoke with... View Details

Keywords: Re: Michael E. Porter

26 Aug 2013
Lessons from the Classroom

Built for Global Competition from the Start

Thanks to the Internet, entrepreneurs are no longer confined to a local geography when building a new business—the world can be their market from day one. But building a startup as a global business requires managers with skills and... View Details

Keywords: by Kim Girard; Education

January 1994
Article

The Making of Global Enterprise

By: G. Jones

Keywords: Global Range; Business Ventures