Global Marketing Strategy - Publications - Faculty & Research

02 Jan 2011
News

Built for Global Competition from the Start

20 Aug 2010
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Market Reaction

Keywords: FIELD program; FIELD 2; Retail Trade; Manufacturing; Health, Social Assistance; Arts, Entertainment

22 Oct 2014
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Aligning Strategy and Sales with Frank Cespedes

02 Mar 2012
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Developing Global Leaders Is America's Competitive Advantage

28 Oct 2014
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There’s No Excuse for Avoiding Strategy

01 Mar 2009
News

pipelines in Ukraine, to Europe. Abdelal’s case examines the history of Gazprom, the recent return of the state to ownership (with 50.002 percent), and Gazprom’s strategy for becoming a global energy... View Details

Keywords: Garry Emmons; Natural Gas Distribution; Utilities

15 Dec 2015
News

Don’t Turn Your Sales Team Loose Without a Strategy

13 Jun 2017
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Why Global Investments Are Still a Good Bet

07 Jul 2020
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SmileDirectClub Looks Beyond Direct-to-Consumer Marketing

25 Apr 2014
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Strategists analyze market forces—great strategists also look beyond the market

stumbles in dealing with public opposition," says Oberholzer-Gee. He and HBS collaborator Dennis Yao, the Lawrence E. Fouraker Professor of Business Administration, have developed a diagnostic tool to help companies assess the value that a given View Details

16 Dec 2014
News

The Power of Market Creation

01 Jun 2014
News

Case Study: A Souped-Up Strategy

interests, and then reserve their spot. Hosts set the price of their meals, and Bookalokal earns a commission on each meal. Soon after launching the site, however, Bookalokal's market expanded. It turns out that local diners—especially... View Details

01 Sep 2006
News

Marketing Giant Ted Levitt Remembered

SCHOLAR, WRITER, TEACHER: Levitt, in a photo from 1983. His research tranformed the study and practice of marketing. The HBS community lost a legendary member of its faculty June 28 when marketing expert Theodore (“Ted”) Levitt died at... View Details

Keywords: Business Schools & Computer & Management Training; Educational Services

01 Mar 2012
News

FIELD 2: Global Intelligence

a new concept for a product or service for global partner organizations around the world. In January, they spent a week in the region conducting market research and meeting with the organization to refine... View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services

01 Dec 2011
News

Inside MTV’s Global Fame

building a global business strategy to establish markets in countries such as Russia and China, which American business interests had largely ignored. Starting out, he crafted... View Details

Keywords: Sean Silverthorne; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment

01 Jun 2012
News

Think Locally, Act Globally

Issue Focus: The Global Manager Mittal Issue Focus: The Global Manager Around the World They Call Him Mr. China Bringing Global Back Home In 1976, in India’s Punjab region,... View Details

Keywords: Garry Emmons; Telecommunications; Information

30 Oct 2008
News

Why America Needs an Economic Strategy

27 Mar 2014
News

From Marx to Marketing

play in helping the former Soviet states become integrated into the global economy. Vlachoutsicos would become a key player in that process. Beginning as far back as 1956, as a partner at his family business Ch. Vlachoutsicos Enterprises,... View Details

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