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  • All HBS Web  (11,866)
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    • News  (1,709)
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    • Events  (22)
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Show Results For

  • All HBS Web  (11,866)
    • People  (11)
    • News  (1,709)
    • Research  (8,267)
    • Events  (22)
    • Multimedia  (79)
  • Faculty Publications  (6,522)
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  • 01 Jun 1996
  • News

Reinventing Marketing

year, one of several new electives will be the course Distribution Channels, which Professor Rangan is currently developing. Technology The School's first paperless CD-ROM case, on an Intel TV marketing View Details
Keywords: Mary Jane Higgins; Illustration by Peter Hoey
  • 23 Jan 2014
  • News

Market Reaction

Keywords: FIELD program; FIELD 2; Retail Trade; Manufacturing; Health, Social Assistance; Arts, Entertainment
  • 02 Mar 2012
  • News

Developing Global Leaders Is America's Competitive Advantage

  • 26 Aug 2013
  • News

Built for Global Competition from the Start

  • 20 Aug 2010
  • News

Winning in Emerging Markets

  • 22 Oct 2014
  • News

Aligning Strategy and Sales with Frank Cespedes

  • 01 Mar 2009
  • News

Gazprom Goes Global

pipelines in Ukraine, to Europe. Abdelal’s case examines the history of Gazprom, the recent return of the state to ownership (with 50.002 percent), and Gazprom’s strategy for becoming a global energy... View Details
Keywords: Garry Emmons; Natural Gas Distribution; Utilities
  • 28 Oct 2014
  • News

There’s No Excuse for Avoiding Strategy

  • 15 Dec 2015
  • News

Don’t Turn Your Sales Team Loose Without a Strategy

  • 07 Jul 2020
  • News

SmileDirectClub Looks Beyond Direct-to-Consumer Marketing

  • 13 Jun 2017
  • News

Why Global Investments Are Still a Good Bet

  • 25 Apr 2014
  • News

Strategists analyze market forces—great strategists also look beyond the market

stumbles in dealing with public opposition," says Oberholzer-Gee. He and HBS collaborator Dennis Yao, the Lawrence E. Fouraker Professor of Business Administration, have developed a diagnostic tool to help companies assess the value that a given View Details
  • 16 Dec 2014
  • News

The Power of Market Creation

  • 01 Mar 2012
  • News

FIELD 2: Global Intelligence

a new concept for a product or service for global partner organizations around the world. In January, they spent a week in the region conducting market research and meeting with the organization to refine... View Details
Keywords: Colleges, Universities, and Professional Schools; Educational Services
  • 01 Dec 2011
  • News

Inside MTV’s Global Fame

building a global business strategy to establish markets in countries such as Russia and China, which American business interests had largely ignored. Starting out, he crafted... View Details
Keywords: Sean Silverthorne; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment
  • 01 Jun 2012
  • News

Think Locally, Act Globally

Issue Focus: The Global Manager Mittal Issue Focus: The Global Manager Around the World They Call Him Mr. China Bringing Global Back Home In 1976, in India’s Punjab region,... View Details
Keywords: Garry Emmons; Telecommunications; Information
  • 01 Sep 2006
  • News

Marketing Giant Ted Levitt Remembered

SCHOLAR, WRITER, TEACHER: Levitt, in a photo from 1983. His research tranformed the study and practice of marketing. The HBS community lost a legendary member of its faculty June 28 when marketing expert Theodore (“Ted”) Levitt died at... View Details
Keywords: Business Schools & Computer & Management Training; Educational Services
  • 01 Feb 2002
  • News

HBS Expands Global Presence

the need to integrate multiple cultures in their management structure. The introduction of the Euro has also had a strong impact both on corporate finance and, not surprisingly, on the strategy of banking institutions." Comparing business... View Details
Keywords: Colleges, Universities, and Professional Schools; Educational Services
  • 01 Jun 2015
  • News

Exploring Global Business Practices

today’s classrooms reflect our global society. In the MBA Program, all students in the first year get hands-on exposure to organizations in emerging markets through the January module of the FIELD (Field... View Details
  • 26 Sep 2014
  • News

How to market brand Beyoncé

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