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Show Results For
- All HBS Web
(11,866)
- People (11)
- News (1,709)
- Research (8,267)
- Events (22)
- Multimedia (79)
- Faculty Publications (6,522)
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- 01 Jun 1996
- News
Reinventing Marketing
year, one of several new electives will be the course Distribution Channels, which Professor Rangan is currently developing. Technology The School's first paperless CD-ROM case, on an Intel TV marketing View Details
- 23 Jan 2014
- News
Market Reaction
- 02 Mar 2012
- News
Developing Global Leaders Is America's Competitive Advantage
- 26 Aug 2013
- News
Built for Global Competition from the Start
- 20 Aug 2010
- News
Winning in Emerging Markets
- 22 Oct 2014
- News
Aligning Strategy and Sales with Frank Cespedes
- 01 Mar 2009
- News
Gazprom Goes Global
pipelines in Ukraine, to Europe. Abdelal’s case examines the history of Gazprom, the recent return of the state to ownership (with 50.002 percent), and Gazprom’s strategy for becoming a global energy... View Details
- 28 Oct 2014
- News
There’s No Excuse for Avoiding Strategy
- 15 Dec 2015
- News
Don’t Turn Your Sales Team Loose Without a Strategy
- 07 Jul 2020
- News
SmileDirectClub Looks Beyond Direct-to-Consumer Marketing
- 13 Jun 2017
- News
Why Global Investments Are Still a Good Bet
- 25 Apr 2014
- News
Strategists analyze market forces—great strategists also look beyond the market
stumbles in dealing with public opposition," says Oberholzer-Gee. He and HBS collaborator Dennis Yao, the Lawrence E. Fouraker Professor of Business Administration, have developed a diagnostic tool to help companies assess the value that a given View Details
- 16 Dec 2014
- News
The Power of Market Creation
- 01 Mar 2012
- News
FIELD 2: Global Intelligence
a new concept for a product or service for global partner organizations around the world. In January, they spent a week in the region conducting market research and meeting with the organization to refine... View Details
- 01 Dec 2011
- News
Inside MTV’s Global Fame
building a global business strategy to establish markets in countries such as Russia and China, which American business interests had largely ignored. Starting out, he crafted... View Details
- 01 Jun 2012
- News
Think Locally, Act Globally
Issue Focus: The Global Manager Mittal Issue Focus: The Global Manager Around the World They Call Him Mr. China Bringing Global Back Home In 1976, in India’s Punjab region,... View Details
- 01 Sep 2006
- News
Marketing Giant Ted Levitt Remembered
SCHOLAR, WRITER, TEACHER: Levitt, in a photo from 1983. His research tranformed the study and practice of marketing. The HBS community lost a legendary member of its faculty June 28 when marketing expert Theodore (“Ted”) Levitt died at... View Details
- 01 Feb 2002
- News
HBS Expands Global Presence
the need to integrate multiple cultures in their management structure. The introduction of the Euro has also had a strong impact both on corporate finance and, not surprisingly, on the strategy of banking institutions." Comparing business... View Details
- 01 Jun 2015
- News
Exploring Global Business Practices
today’s classrooms reflect our global society. In the MBA Program, all students in the first year get hands-on exposure to organizations in emerging markets through the January module of the FIELD (Field... View Details
- 26 Sep 2014
- News