Global Marketing Strategy - Publications - Faculty & Research

01 Jun 1996
News

Reinventing Marketing

year, one of several new electives will be the course Distribution Channels, which Professor Rangan is currently developing. Technology The School's first paperless CD-ROM case, on an Intel TV marketing View Details

Keywords: Mary Jane Higgins; Illustration by Peter Hoey

23 Jan 2014
News

Market Reaction

Keywords: FIELD program; FIELD 2; Retail Trade; Manufacturing; Health, Social Assistance; Arts, Entertainment

02 Mar 2012
News

Developing Global Leaders Is America's Competitive Advantage

26 Aug 2013
News

Built for Global Competition from the Start

20 Aug 2010
News

Winning in Emerging Markets

22 Oct 2014
News

Aligning Strategy and Sales with Frank Cespedes

01 Mar 2009
News

Gazprom Goes Global

pipelines in Ukraine, to Europe. Abdelal’s case examines the history of Gazprom, the recent return of the state to ownership (with 50.002 percent), and Gazprom’s strategy for becoming a global energy... View Details

Keywords: Garry Emmons; Natural Gas Distribution; Utilities

28 Oct 2014
News

There’s No Excuse for Avoiding Strategy

15 Dec 2015
News

Don’t Turn Your Sales Team Loose Without a Strategy

07 Jul 2020
News

SmileDirectClub Looks Beyond Direct-to-Consumer Marketing

13 Jun 2017
News

Why Global Investments Are Still a Good Bet

25 Apr 2014
News

Strategists analyze market forces—great strategists also look beyond the market

stumbles in dealing with public opposition," says Oberholzer-Gee. He and HBS collaborator Dennis Yao, the Lawrence E. Fouraker Professor of Business Administration, have developed a diagnostic tool to help companies assess the value that a given View Details

16 Dec 2014
News

The Power of Market Creation

01 Mar 2012
News

FIELD 2: Global Intelligence

a new concept for a product or service for global partner organizations around the world. In January, they spent a week in the region conducting market research and meeting with the organization to refine... View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services

01 Dec 2011
News

Inside MTV’s Global Fame

building a global business strategy to establish markets in countries such as Russia and China, which American business interests had largely ignored. Starting out, he crafted... View Details

Keywords: Sean Silverthorne; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment

01 Jun 2012
News

Think Locally, Act Globally

Issue Focus: The Global Manager Mittal Issue Focus: The Global Manager Around the World They Call Him Mr. China Bringing Global Back Home In 1976, in India’s Punjab region,... View Details

Keywords: Garry Emmons; Telecommunications; Information

01 Sep 2006
News

Marketing Giant Ted Levitt Remembered

SCHOLAR, WRITER, TEACHER: Levitt, in a photo from 1983. His research tranformed the study and practice of marketing. The HBS community lost a legendary member of its faculty June 28 when marketing expert Theodore (“Ted”) Levitt died at... View Details

Keywords: Business Schools & Computer & Management Training; Educational Services

01 Feb 2002
News

HBS Expands Global Presence

the need to integrate multiple cultures in their management structure. The introduction of the Euro has also had a strong impact both on corporate finance and, not surprisingly, on the strategy of banking institutions." Comparing business... View Details