Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
  • Research
    • Research
    • Publications
    • Global Research Centers
    • Case Development
    • Initiatives & Projects
    • Research Services
    • Seminars & Conferences
    →
  • Publications→

Publications

Publications

Filter Results: (11,510) Arrow Down
Filter Results: (11,510) Arrow Down Arrow Up

Show Results For

  • All HBS Web  (11,510)
    • People  (11)
    • News  (1,891)
    • Research  (8,267)
    • Events  (22)
    • Multimedia  (79)
  • Faculty Publications  (6,521)

Show Results For

  • All HBS Web  (11,510)
    • People  (11)
    • News  (1,891)
    • Research  (8,267)
    • Events  (22)
    • Multimedia  (79)
  • Faculty Publications  (6,521)
← Page 3 of 11,510 Results →
  • August 1990
  • Case

Giovanni Buton: International Marketing Strategy

Describes the situation confronting Giovanni Buton, an Italian distiller and beverage distributor, in 1989. The market for distilled spirits was declining and the spirits industry was consolidating via mergers and acquisitions on a worldwide basis. "Global brands" such... View Details
Keywords: Marketing Strategy; Globalized Markets and Industries; Manufacturing Industry; Food and Beverage Industry; Italy; European Union
Citation
Educators
Purchase
Related
Buzzell, Robert D. "Giovanni Buton: International Marketing Strategy." Harvard Business School Case 591-023, August 1990.
  • January 2018
  • Case

Ørsted Goes Global

By: Joseph L. Bower and Elena Corsi
The European leader in offshore wind, the Danish Ørsted is building a global position and entering markets where offshore wind is nascent. The case examines the transformations in strategy leading to Ørsted’s success and the challenges of adopting that strategy in... View Details
Keywords: Off-shore Wind; Managing Global Expansion; Business Strategy; Renewable Energy; Expansion; Global Range; Market Entry and Exit
Citation
Educators
Purchase
Related
Bower, Joseph L., and Elena Corsi. "Ørsted Goes Global." Harvard Business School Case 918-404, January 2018.
  • 1991
  • Book

Global Marketing Management

By: Robert D. Buzzell, John A. Quelch and Christopher A. Bartlett
Keywords: Globalization; Marketing; Management
Citation
Find at Harvard
Related
Buzzell, Robert D., John A. Quelch, and Christopher A. Bartlett. Global Marketing Management. 2nd ed. Reading, MA: Addison-Wesley Publishing Company, 1991.
  • 1999
  • Book

Global Marketing Management

By: J. A. Quelch and C. A. Bartlett
Keywords: Globalization; Marketing; Management
Citation
Find at Harvard
Related
Quelch, J. A., and C. A. Bartlett. Global Marketing Management. 4th ed. Reading, MA: Addison-Wesley Publishing Company, 1999.
  • 2006
  • Book

Global Marketing Management

By: John A. Quelch and Christopher A. Bartlett
Keywords: Marketing; Management
Citation
Find at Harvard
Related
Quelch, John A., and Christopher A. Bartlett. Global Marketing Management. 5th ed. Mason, OH.

    Strategies for Two-Sided Markets

    Many blockbuster products and services that have redefined the global business landscape are built around platforms that tie together two distinct groups of users in a network. Examples include credit cards that link consumers and merchants; operating systems that... View Details

    • 2005
    • Class Lecture

    Scope and Global Strategy

    By: Tarun Khanna
    Keywords: Global Strategy
    Citation
    Purchase
    Related
    Khanna, Tarun. "Scope and Global Strategy." Boston: Harvard Business School Publishing Class Lecture, 2005. Electronic. (Faculty Lecture: HBSP Product Number 1576C.)
    • January 2006 (Revised March 2007)
    • Background Note

    Introduction to Global Strategy

    By: Jordan I. Siegel
    Examines when it is profitable for a company to position part or all of its activity set across national borders and how a cross-border business is successfully designed and managed. View Details
    Keywords: Cross-border Business; Globalized Firms and Management; Competitive Strategy; Global Strategy; Cross-Cultural and Cross-Border Issues
    Citation
    Educators
    Purchase
    Related
    Siegel, Jordan I. "Introduction to Global Strategy." Harvard Business School Background Note 706-448, January 2006. (Revised March 2007.)
    • March 2004 (Revised January 2008)
    • Case

    Samsung Electronics Company: Global Marketing Operations

    By: John A. Quelch
    Samsung's global marketing director is assessing how to build the global brand reputation of the company further and upgrade the company's worldwide brand image. To show how to build a global brand. View Details
    Keywords: Global Range; Globalized Firms and Management; Brands and Branding; Reputation
    Citation
    Educators
    Purchase
    Related
    Quelch, John A., and Anna Harrington. "Samsung Electronics Company: Global Marketing Operations." Harvard Business School Case 504-051, March 2004. (Revised January 2008.)
    • November 2003 (Revised November 2005)
    • Case

    Arcor: Global Strategy and Local Turbulence

    Argentine confectionery manufacturer, Arcor Group, seeks to implement an international strategy but in 2003, recovering from the Argentine financial crisis, thwarts globalization plans. Already Latin America's leading candy producer and an exporter to over 100... View Details
    Keywords: Risk and Uncertainty; Decision Making; Global Strategy; Food and Beverage Industry; Argentina
    Citation
    Educators
    Purchase
    Related
    Ghemawat, Pankaj, Michael G. Rukstad, and Jenny Illes. "Arcor: Global Strategy and Local Turbulence." Harvard Business School Case 704-427, November 2003. (Revised November 2005.)

      regulating — and competing with — decentralized software platforms

      New platforms reinvent traditional markets as varied as transport, short-term accomodations, and media.  (Consider Uber, Airbnb, and YouTube.)  With new business models come new questions of regulation which Edelman and coauthor Damien Geradin assess in View Details
      • October 2006
      • Article

      Strategies for Two-Sided Markets

      By: T. R. Eisenmann, G. Parker and M. van Alstyne
      Keywords: Strategy; Two-Sided Platforms
      Citation
      Find at Harvard
      Related
      Eisenmann, T. R., G. Parker, and M. van Alstyne. "Strategies for Two-Sided Markets." Harvard Business Review 84, no. 10 (October 2006).
      • 16 Jun 2003
      • Research & Ideas

      Researchers Contribute Globalization of Markets Papers

      in market outcomes." Rooting Marketing Strategy in Human Universals Global and local marketing efforts run at... View Details
      Keywords: by Working Knowledge editors
      • September 1983
      • Case

      Harley-Davidson: Marketing Strategy for Motorcycles--1977

      Incorporates material on AMF, Harley-Davidson's parent company. This information is designed to permit analysis of Harley-Davidson in the context of AMF's corporate strategy and overall business portfolio. A rewritten version of two earlier cases. View Details
      Keywords: Marketing Strategy; Corporate Strategy; Motorcycle Industry
      Citation
      Find at Harvard
      Related
      Buzzell, Robert D. "Harley-Davidson: Marketing Strategy for Motorcycles--1977." Harvard Business School Case 584-032, September 1983.
      • March 1982 (Revised December 1987)
      • Background Note

      Concept of Marketing Strategy

      Citation
      Find at Harvard
      Related
      Corey, E. Raymond. "Concept of Marketing Strategy." Harvard Business School Background Note 582-123, March 1982. (Revised December 1987.)
      • March 2018
      • Course Overview Note

      Globalization and Emerging Markets

      By: Sophus A. Reinert
      Citation
      Purchase
      Related
      Reinert, Sophus A. "Globalization and Emerging Markets." Harvard Business School Course Overview Note 718-057, March 2018.
      • February 2022 (Revised April 2022)
      • Module Note

      Market Imperfections and Strategy

      By: Hong Luo
      Citation
      Purchase
      Related
      Luo, Hong. "Market Imperfections and Strategy." Harvard Business School Module Note 722-436, February 2022. (Revised April 2022.)
      • 01 Sep 2023
      • News

      Hands-on Learning About Global Markets

      Kigali, Rwanda Nairobi, Kenya New Delhi, India São Paulo, Brazil Santiago, Chile Seoul, South Korea * For students who were not able to travel abroad The challenge posed to students in HBS’s FIELD Global Immersion (FGI) course sounds a... View Details
      Keywords: Jennifer Gillespie
      • August 1989 (Revised November 1994)
      • Case

      Nissan Motor Co. Ltd.: Marketing Strategy for the European Market

      By: John A. Quelch
      Nissan executives are reviewing their European marketing strategy in light of the 1992 European Community (EC) market integration program and the likely end of bilateral import quotas on Japanese cars by some EC countries. Having recently established a manufacturing... View Details
      Keywords: Marketing Strategy; Resource Allocation; Market Entry and Exit; Trade; Auto Industry; Japan; United Kingdom; Europe
      Citation
      Find at Harvard
      Related
      Quelch, John A. "Nissan Motor Co. Ltd.: Marketing Strategy for the European Market." Harvard Business School Case 590-018, August 1989. (Revised November 1994.)
      • 18 Nov 2016
      • Blog Post

      CPD Global Market Update: Singapore

      As a global financial hub, one of the largest ports in the world and the gateway to Southeast Asia, opportunities are abundant for MBAs in Singapore. On a recent trip there, I found a vibrant start-up scene that is not only supported by... View Details
      Keywords: All Industries
      • ←
      • 3
      • 4
      • …
      • 575
      • 576
      • →
      ǁ
      Campus Map
      Harvard Business School
      Soldiers Field
      Boston, MA 02163
      →Map & Directions
      →More Contact Information
      • Make a Gift
      • Site Map
      • Jobs
      • Harvard University
      • Trademarks
      • Policies
      • Accessibility
      • Digital Accessibility
      Copyright © President & Fellows of Harvard College.