Publications

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07 Jan 2002
Research & Ideas

How Marketing Can Reduce Worldwide Poverty

drawing upon literature and ideas and other disciplines. We're looking at identity politics, political science, and social policy. We are trying to learn from other interdisciplinary approaches and asking, "How do we rationally and... View Details

Keywords: by Martha Lagace

2020
Chapter

Islamic Capitalism and the Rise of Religious-Conservative Big Business

By: Kristin Fabbe, Űmit Őzlale and Efe Murat Balikçioğlu

This chapter argues that the rise of “Islamic capitalism” and the country’s so-called “conservative bourgeoisie” owes much to the pragmatism and agility of Islamic actors who are quick to seize upon new economic and political opportunities by leveraging religious... View Details

Keywords: Islamic Capitalism; Economic Systems; Religion; Values and Beliefs; Government and Politics; Power and Influence; Turkey

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September 2017 (Revised July 2018)
Case

CyberArk: Protecting the Keys to the IT Kingdom

By: Raffaella Sadun, David Yoffie and Margot Eiran

CyberArk was the recognized leader in the Privileged Account Management (PAM) space, a cybersecurity subsegment it had essentially created to secure organizations’ IT systems and sensitive data. Over 17 years, the Israeli company had grown to a market capitalization of... View Details

Keywords: Strategy; Growth and Development Strategy; Organizational Culture; Competitive Advantage; Information Technology; Cybersecurity; Information Technology Industry; Israel; United States

2007
Working Paper

Intra-Industry Foreign Direct Investment

By: Laura Alfaro and Andrew Charlton

We use a new firm level data set that establishes the location, ownership, and activity of 650,000 multinational subsidiaries—close to a comprehensive picture of global multinational activity. A number of patterns emerge from the data. Most foreign direct investment... View Details

Keywords: Multinational Activity; Horizontal FDI; Vertical FDI; Stages Of Production; Multinational Firms and Management; Business Subsidiaries; Foreign Direct Investment; Competency and Skills; Production

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06 Oct 2014
Research & Ideas

Why Businesses Need a Language Strategy

global marketplace, it is imperative for multinational organizations to have clear language strategies. Neeley has coauthored a September Harvard Business Review article with HBS Professor of Management Practice Robert Steven Kaplan on... View Details

Keywords: Re: Tsedal Neeley

March 2014
Case

Ukraine: On the Border of Europe and Eurasia

By: Rawi Abdelal, Rafael M. Di Tella and Sogomon Tarontsi

In the fall of 2013, the people of Ukraine disagreed passionately whether their country should intensify ties with the European Union or Russia. After President Yanukovych rejected the free trade agreement with the EU in November, thousands of Ukrainians peacefully... View Details

11 Mar 2014
Research & Ideas

Book Excerpt: ’Entrepreneurship and Multinationals’

book excerpt Firms As Actors From Chapter 1 Entrepreneurship and Multinationals: Global Business and the Making of the Modern World By Geoffrey Jones Entrepreneurs and firms have been important actors in the making of our modern View Details

Keywords: Re: Geoffrey G. Jones

December 1992
Case

BASF: Corporate Advertising for 1992

By: Stephen A. Greyser and Norman Klein

Describes BASF's corporate advertising program in the United States. In 1992, BASF's U.S. companies extended an existing corporate advertising campaign to continue to build awareness of the German-based multinational's corporate identity. The core theme of the campaign... View Details

Keywords: Advertising Campaigns; Marketing Communications; Brands and Branding; Marketing Strategy; Multinational Firms and Management; Corporate Strategy; Consumer Products Industry; United States; Germany

May 2018
Article

Using Online Prices for Measuring Real Consumption Across Countries

By: Alberto Cavallo, Erwin Diewert, Robert C. Feenstra, Robert Inklaar and Marcel P. Timmer

We show that online prices can be used to construct quarterly purchasing power parities (PPPs) with a closely matched set of goods and identical methodologies in a variety of developed and developing countries. Our results are close to those reported by the... View Details

Keywords: Purchasing Power Parity; International Economy; Online Prices; Billion Prices Project; Economics; Macroeconomics; Price; Internet and the Web; Spending; Economy; Global Range; Measurement and Metrics

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2024
Case

Christiana Figueres and the Paris Climate Negotiations (A)

By: James K. Sebenius, Laurence A. Green, Hannah Riley-Bowles, Lara SanPietro and Mina Subramanian

This three-part, stop action case study, structured for classroom discussion, centers on Harvard’s Program on Negotiation 2022 Great Negotiator, Christiana Figueres, and her efforts as Executive Secretary of the United Nations Framework Convention on Climate Change... View Details

Keywords: Climate Change; Negotiation; Environmental Regulation; International Relations; Leadership

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2024
Case

Christiana Figueres and the Paris Climate Negotiations (B)

By: James K. Sebenius, Laurence A. Green, Hannah Riley-Bowles, Lara SanPietro and Mina Subramanian

This three-part, stop action case study, structured for classroom discussion, centers on Harvard’s Program on Negotiation 2022 Great Negotiator, Christiana Figueres, and her efforts as Executive Secretary of the United Nations Framework Convention on Climate Change... View Details

Keywords: Climate Change; Negotiation; Environmental Regulation; International Relations; Leadership

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27 Aug 2013
First Look

First Look: August 27

hypotheses and mixed support for our third: organizational infrastructure and identity significantly affect practice adoption, albeit in different ways, but only marginal support for leadership and elite organizational status. Our results... View Details

Keywords: Sean Silverthorne

March 2009 (Revised June 2010)
Case

TOTO: The Bottom Line

TOTO, the leading manufacturer of toilets in Japan, is struggling to penetrate the U.S. market with its premier bidet-toilets, which are present in 63% of homes in Japan. The case examines the behavioral, cultural, and institutional barriers that TOTO faces in gaining... View Details

Keywords: Cross-Cultural and Cross-Border Issues; Disruptive Innovation; Product Positioning; Market Entry and Exit; Organizational Culture; Consumer Products Industry; Japan; United States

February 2009 (Revised April 2011)
Case

Yahoo! in China (A)

By: Sandra J. Sucher and Daniel Baer

In 2007 Jerry Yang, CEO of Yahoo!, was lambasted by U.S. Representative Tom Lantos, chairman of the U.S. House Committee on Foreign Affairs, for Yahoo's role in the arrest and imprisonment of Chinese journalist and democracy advocate Shi Tao. The case describes the... View Details

Keywords: Ethics; Cross-Cultural and Cross-Border Issues; Governance Compliance; Laws and Statutes; Rights; Business and Government Relations; Internet; Information Technology Industry; China; United States

24 Jan 2013
Working Paper Summaries

Punctuated Generosity: How Mega-events and Natural Disasters Affect Corporate Philanthropy in US Communities

Keywords: by András Tilcsik & Christopher Marquis

Article

The Future of Economic, Business, and Social History

By: G. Jones, Marco H.D. van Leeuwen and Stephen Broadberry

Three leading scholars in the fields of business, economic, and social history review the current state of these disciplines and reflect on their future trajectory. Geoffrey Jones reviews the development of business history since its birth at the Harvard Business... View Details

Keywords: Economic History; Business History; History; Asia; Africa; Europe; Latin America; North and Central America

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