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Publications

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    • Faculty Publications  (66)

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    • All HBS Web  (543)
      • Faculty Publications  (66)

      Global Contextual IntelligenceRemove Global Contextual Intelligence →

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      • April 2019 (Revised June 2019)
      • Case

      From Globalization to Dual Digital Transformation: CEO Thierry Breton Leading Atos Into 'Digital Shockwaves' (A)

      By: Tsedal Neeley, JT Keller and James Barnett
      Thierry Breton, chairman and CEO of IT company Atos, faced a pivotal juncture. After spending eight intense years scaling the company globally to over 100,000 employees in 70 countries, he was ready to take the next crucial step. Breton was convinced that rapid digital... View Details
      Keywords: Dual Digital Transformation; Transformation; Disruption; Employees; Competency and Skills; Training; Decision Making; Digital Transformation
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      Neeley, Tsedal, JT Keller, and James Barnett. "From Globalization to Dual Digital Transformation: CEO Thierry Breton Leading Atos Into 'Digital Shockwaves' (A)." Harvard Business School Case 419-027, April 2019. (Revised June 2019.)
      • March–April 2019
      • Article

      A Recombination-Based Internationalization Model: Evidence from Narayana Health's Journey from India to the Cayman Islands

      By: Budhaditya Gupta and Tarun Khanna
      Internationalizing firms often find developing host-country resources challenging as they simultaneously attempt to replicate the resources that worked well in their home country and adapt them to fit the context of the host country. On the basis of a longitudinal... View Details
      Keywords: Recombination; Internationalization; Cross-Cultural and Cross-Border Issues; Multinational Firms and Management; Health Care and Treatment; India; Cayman Islands
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      Gupta, Budhaditya, and Tarun Khanna. "A Recombination-Based Internationalization Model: Evidence from Narayana Health's Journey from India to the Cayman Islands." Organization Science 30, no. 2 (March–April 2019): 405–425.
      • January 2019 (Revised October 2019)
      • Case

      Liulishuo: AI English Teacher

      By: John J-H Kim and Shu Lin
      Educators and entrepreneurs alike are excited about the potential for artificial intelligence (AI) and machine learning to change the way learning will look like in the future. There is a confluence of factors such as the availability of large sources of rich,... View Details
      Keywords: AI; Artificial Intelligence; Education Technology; Information Technology; Education; Entrepreneurship; AI and Machine Learning; Education Industry; China
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      Kim, John J-H, and Shu Lin. "Liulishuo: AI English Teacher." Harvard Business School Case 319-090, January 2019. (Revised October 2019.)
      • 2018
      • Chapter

      An Integrated Model of Dynamic Problem Solving within Organizational Constraints

      By: Johnathan R. Cromwell, Teresa M. Amabile and Jean-François Harvey
      Book Abstract: Rapid technological change, global competition, and economic uncertainty have all contributed to organizations seeking to improve creativity and innovation. Researchers and businesses want to know what factors facilitate or inhibit creativity in a... View Details
      Keywords: Organizations; Problems and Challenges; Creativity
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      Cromwell, Johnathan R., Teresa M. Amabile, and Jean-François Harvey. "An Integrated Model of Dynamic Problem Solving within Organizational Constraints." In Individual Creativity in the Workplace, edited by Roni Reiter-Palmon, Victoria Kennel, and James C. Kaufman. San Diego, CA: Academic Press, 2018.
      • February 2018 (Revised September 2018)
      • Case

      Huawei: How Can We Lead the Way?

      By: Elie Ofek, Tian Tao, Eden Yin and Nancy Hua Dai
      On September 12, 2017, just as Apple’s Tim Cook was unveiling the iPhone X, Richard Yu, CEO of Huawei’s Consumer Business Group (CBG), and Glory Cheung, his Chief Marketing Officer, were discussing some key strategic issues regarding Huawei’s smartphone business.... View Details
      Keywords: Product Launch; Product Positioning; Marketing Communications; Price; Competitive Strategy; Global Strategy
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      Ofek, Elie, Tian Tao, Eden Yin, and Nancy Hua Dai. "Huawei: How Can We Lead the Way?" Harvard Business School Case 518-071, February 2018. (Revised September 2018.)
      • August 2017 (Revised July 2019)
      • Case

      GROW: Using Artificial Intelligence to Screen Human Intelligence

      By: Ethan Bernstein, Paul McKinnon and Paul Yarabe
      Over 10% of all 2017 university graduates in Japan used GROW, an artificial intelligence platform and mobile app developed by Tokyo-based people analytics startup IGS, to recruit for a job. This case puts participants in the shoes of IGS founder and CEO Masahiro... View Details
      Keywords: Big Data; Artificial Intelligence; Talent and Talent Management; Recruitment; Selection and Staffing; Human Resources; Information Technology; AI and Machine Learning; Analytics and Data Science; Financial Services Industry; Air Transportation Industry; Advertising Industry; Manufacturing Industry; Technology Industry; Japan
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      Bernstein, Ethan, Paul McKinnon, and Paul Yarabe. "GROW: Using Artificial Intelligence to Screen Human Intelligence." Harvard Business School Case 418-020, August 2017. (Revised July 2019.)
      • April 2017
      • Case

      Global Leadership in a Dynamic and Evolving Region: Molinas @ The Coca-Cola Company (A)

      By: Tsedal Neeley and Esel Çekin
      Galya Frayman Molinas, President of Coca-Cola's Turkish business and a 20-year company veteran, is unexpectedly asked to take the helm of a newly expanded territory with operations across eight additional countries in Central Asia: Armenia, Azerbaijan, Georgia,... View Details
      Keywords: Functions; Structure; Centralization; Decentralization; Diversity; Country Of Origin Effects; Global Contextual Intelligence; Leading Change; Crisis Management; Organizational Structure; Experience and Expertise; Situation or Environment; Central Asia; Turkey
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      Neeley, Tsedal, and Esel Çekin. "Global Leadership in a Dynamic and Evolving Region: Molinas @ The Coca-Cola Company (A)." Harvard Business School Case 417-068, April 2017.
      • April 2017
      • Teaching Note

      Global Leadership in a Dynamic and Evolving Region: Molinas @ The Coca-Cola Company (A, B, C, D)

      By: Tsedal Neeley and Nathan Overmeyer
      Teaching Note for HBS Nos. 417-068, 417-069, 417-070, and 417-071. View Details
      Keywords: Functions; Structure; Centralization; Decentralization; Diversity; Country Of Origin Effects; Global Contextual Intelligence; Leading Change; Crisis Management; Organizational Structure; Experience and Expertise; Situation or Environment; Central Asia; Turkey
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      Neeley, Tsedal, and Nathan Overmeyer. "Global Leadership in a Dynamic and Evolving Region: Molinas @ The Coca-Cola Company (A, B, C, D)." Harvard Business School Teaching Note 417-084, April 2017.
      • April 2017
      • Supplement

      Global Leadership in a Dynamic and Evolving Region: Molinas @ The Coca-Cola Company (B)

      By: Tsedal Neeley and Esel Çekin
      Supplements the (A) case. View Details
      Keywords: Functions; Structure; Centralization; Decentralization; Diversity; Country Of Origin Effects; Global Contextual Intelligence; Leading Change; Crisis Management; Organizational Structure; Experience and Expertise; Situation or Environment; Central Asia; Turkey
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      Neeley, Tsedal, and Esel Çekin. "Global Leadership in a Dynamic and Evolving Region: Molinas @ The Coca-Cola Company (B)." Harvard Business School Supplement 417-069, April 2017.
      • April 2017
      • Supplement

      Global Leadership in a Dynamic and Evolving Region: Molinas @ The Coca-Cola Company (C)

      By: Tsedal Neeley and Esel Çekin
      Supplements the (A) case. View Details
      Keywords: Functions; Structure; Centralization; Decentralization; Diversity; Country Of Origin Effects; Global Contextual Intelligence; Leading Change; Crisis Management; Organizational Structure; Experience and Expertise; Situation or Environment; Central Asia; Turkey
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      Neeley, Tsedal, and Esel Çekin. "Global Leadership in a Dynamic and Evolving Region: Molinas @ The Coca-Cola Company (C)." Harvard Business School Supplement 417-070, April 2017.
      • April 2017
      • Supplement

      Global Leadership in a Dynamic and Evolving Region: Molinas @ The Coca-Cola Company (D)

      By: Tsedal Neeley and Esel Çekin
      Supplements the (A) case. View Details
      Keywords: Functions; Structure; Centralization; Decentralization; Diversity; Country Of Origin Effects; Global Contextual Intelligence; Leading Change; Crisis Management; Organizational Structure; Experience and Expertise; Situation or Environment; Central Asia; Turkey
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      Neeley, Tsedal, and Esel Çekin. "Global Leadership in a Dynamic and Evolving Region: Molinas @ The Coca-Cola Company (D)." Harvard Business School Supplement 417-071, April 2017.
      • December 2015 (Revised February 2016)
      • Case

      Ocado

      By: José Alvarez, David E. Bell and Damien McLoughlin
      In 2015, U.K.-based Ocado was the world's largest pure player in the online home-delivery grocery business and was gaining a growing share of the highly competitive U.K. grocery market. Ocado had made heavy investments in technology, including a highly automated... View Details
      Keywords: Ocado; Grocery; Retail; Online Grocery; Supermarket; Delivery Models; Service Models; United Kingdom; Technology; Operations Management; Digital Platforms; Competition; Internet and the Web; Service Operations; Service Delivery; Supply Chain; Marketing; Retail Industry; Food and Beverage Industry; United Kingdom
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      Alvarez, José, David E. Bell, and Damien McLoughlin. "Ocado." Harvard Business School Case 516-059, December 2015. (Revised February 2016.)
      • September 2015 (Revised October 2015)
      • Module Note

      FIELD 2: Global Intelligence

      By: Anthony J. Mayo, Andy Zelleke, Jill Avery and Stephanie Galloway
      Keywords: Globalization; Management Skills
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      Mayo, Anthony J., Andy Zelleke, Jill Avery, and Stephanie Galloway. "FIELD 2: Global Intelligence." Harvard Business School Module Note 316-077, September 2015. (Revised October 2015.)
      • Article

      A Case for Contextual Intelligence

      By: Tarun Khanna
      In this perspective, I make a case for entrepreneurs and academics alike to focus on what I have referred to elsewhere as Contextual Intelligence, the ability to understand the limits of our knowledge, and to adapt that knowledge to a context different from the one in... View Details
      Keywords: Contextual Intelligence; Institutional Voids; Entrepreneurship In Emerging Markets; Knowledge Use and Leverage; Situation or Environment; Developing Countries and Economies; Entrepreneurship
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      Khanna, Tarun. "A Case for Contextual Intelligence." Special Issue on Leveraging India: Strategies for Global Competitiveness. Management International Review 55, no. 2 (April 2015): 181–190.
      • January 2015 (Revised April 2025)
      • Technical Note

      FIELD Global Capstone: Orchestrating a Compelling Presentation

      By: Jill Avery
      This note was written to help you organize and orchestrate your FIELD Global Immersion final project presentation to your global partner. It is designed to illustrate ways to make your final presentation persuasive, inspiring, and powerful — a presentation with... View Details
      Keywords: Presentation Skills; Communication; Communication Intention and Meaning; Communication Strategy; Interpersonal Communication; Management Skills
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      Avery, Jill. "FIELD Global Capstone: Orchestrating a Compelling Presentation." Harvard Business School Technical Note 315-085, January 2015. (Revised April 2025.)
      • Article

      Contextual Intelligence

      By: Tarun Khanna
      The author has come to a conclusion that may surprise you: trying to apply management practices uniformly across geographies is a fool's errand. Best practices simply don't travel well across borders. That's because conditions not just of economic development but of... View Details
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      Khanna, Tarun. "Contextual Intelligence." Harvard Business Review 92, no. 9 (September 2014): 58–68.
      • 2014
      • Contribution

      Entrepreneurship in Emerging Markets: Contextual Intelligence for the Study of Two Thirds of the World's Population

      By: Tarun Khanna
      In this paper, I review the concept of "institutional voids" that provides a way to understand the structure of emerging markets. These voids impede would-be buyers from getting together with would-be sellers, and hence compromise the functioning of markets.... View Details
      Keywords: Emerging Markets; Entrepreneurship
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      Khanna, Tarun. "Entrepreneurship in Emerging Markets: Contextual Intelligence for the Study of Two Thirds of the World's Population." Contribution to Multidisciplinary Insights from New AIB Fellows. Vol. 16, edited by Jean J. Boddewyn, 221–238. Research in Global Strategic Management. Bingley, UK: Emerald Group Publishing, 2014.
      • August 2014
      • Module Note

      FIELD 2: Global Intelligence

      By: Felix Oberholzer-Gee, Alan MacCormack and Cassie Bordeau
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      Oberholzer-Gee, Felix, Alan MacCormack, and Cassie Bordeau. "FIELD 2: Global Intelligence." Harvard Business School Module Note 715-406, August 2014.
      • September 2013
      • Article

      Cultures as Learning Laboratories: What Makes Some More Effective than Others?

      By: Elaine Mosakowski, Goran Calic and P C Early
      With a mandate to globalize, business school educators have increasingly embraced global service learning as an important technique for creating global mind-sets and enhancing cultural understanding in students. While we applaud this movement from the domestic to the... View Details
      Keywords: Business Education; Learning; Cognition and Thinking; Cross-Cultural and Cross-Border Issues
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      Mosakowski, Elaine, Goran Calic, and P C Early. "Cultures as Learning Laboratories: What Makes Some More Effective than Others?" Academy of Management Learning & Education 12, no. 3 (September 2013): 512–526.
      • September 2010 (Revised December 2022)
      • Case

      Recruiting Andrew Yard (A)

      By: Brian J. Hall, Nicole S. Bennett and Sara del Nido
      This case describes a compensation negotiation between a global HR director and a candidate for a high-level executive position. The situation becomes awkward when the candidate feels insulted because he is given a monetary incentive to join the company more quickly... View Details
      Keywords: Communication Strategy; Interpersonal Communication; Executive Compensation; Negotiation; Negotiation Style; Emotions
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      Hall, Brian J., Nicole S. Bennett, and Sara del Nido. "Recruiting Andrew Yard (A)." Harvard Business School Case 911-028, September 2010. (Revised December 2022.)
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