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      • Faculty Publications  (105)

      General ElectricRemove General Electric →

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      • February 2012 (Revised April 2017)
      • Case

      Schneider Electric: Becoming the Global Specialist in Energy Management

      By: John D. Macomber and Rachna Tahilyani
      Global electrical products company assesses growth and market demands in India. Company must decide between a products acquisition or developing a service business. Students need to be aware of different country conditions, demands on implementation of different... View Details
      Keywords: Globalization; Energy; Management; Energy Industry
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      Macomber, John D., and Rachna Tahilyani. "Schneider Electric: Becoming the Global Specialist in Energy Management." Harvard Business School Case 212-082, February 2012. (Revised April 2017.)
      • February 2011 (Revised September 2013)
      • Case

      Sound Group China: Urban Waste Entrepreneurs

      By: John D. Macomber, Chad M. Carr and Fan Zhao
      Private sector entrepreneur in China with advanced solid waste management capability competes with state owned enterprises and also government policies supporting a rival technology. Wen Yibo has used engineering expertise and political savvy to build a major privately... View Details
      Keywords: Private Sector; Public Sector; Service Delivery; Business and Government Relations; Environmental Sustainability; Wastes and Waste Processing; Urban Development; Utilities Industry; China
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      Macomber, John D., Chad M. Carr, and Fan Zhao. "Sound Group China: Urban Waste Entrepreneurs." Harvard Business School Case 211-086, February 2011. (Revised September 2013.)
      • October 2010 (Revised July 2013)
      • Case

      AEP: Carbon Capture and Storage

      By: Richard H.K. Vietor
      By October 2010, American Electric Power, the largest coal-fired, electric utility in the United States, had been operating a carbon capture and sequestration pilot plant for one year. Using a proprietary, Alstom chilled ammonia technology, AEP was capturing and... View Details
      Keywords: Energy Generation; Government Legislation; Technological Innovation; Partners and Partnerships; Projects; Decision Choices and Conditions; Environmental Sustainability; Problems and Challenges; Utilities Industry; United States
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      Vietor, Richard H.K. "AEP: Carbon Capture and Storage." Harvard Business School Case 711-036, October 2010. (Revised July 2013.)
      • October 2010
      • Article

      Unleashing the Power of Marketing

      By: Beth Comstock, Ranjay Gulati and Stephen A Liguori
      The article examines marketing management at General Electric Co. (GE). The transformation of the company's marketing department into an integral part of product development, product management, and strategic planning after years of relative neglect is considered.... View Details
      Keywords: Product Development; Product Marketing; Strategic Planning; Human Resources; Marketing Strategy; Customer Relationship Management; Marketing; Advertising Industry; Technology Industry
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      Comstock, Beth, Ranjay Gulati, and Stephen A Liguori. "Unleashing the Power of Marketing." Harvard Business Review 88, no. 10 (October 2010): 90–98.
      • May 2009 (Revised January 2011)
      • Case

      Enel: Power, Russia, and Global Markets

      By: Rawi E. Abdelal, Richard H.K. Vietor and Sogomon Tarontsi
      Although the global trend toward liberalization of electric utilities forced Enel, the largest power company in Italy, to give up some of its assets in its home base, it also opened up many opportunities abroad, including in Russia, one of the largest electricity... View Details
      Keywords: Mergers and Acquisitions; Energy Generation; Foreign Direct Investment; Global Strategy; Globalized Firms and Management; Globalized Markets and Industries; Business and Government Relations; Utilities Industry; Russia; Italy
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      Abdelal, Rawi E., Richard H.K. Vietor, and Sogomon Tarontsi. "Enel: Power, Russia, and Global Markets." Harvard Business School Case 709-046, May 2009. (Revised January 2011.)
      • December 2007
      • Teaching Note

      Executive Compensation at General Electric (TN) (A) and (B)

      By: V.G. Narayanan
      Teaching Note for [105072] and [105070]. View Details
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      Narayanan, V.G. "Executive Compensation at General Electric (TN) (A) and (B)." Harvard Business School Teaching Note 108-064, December 2007.
      • December 2007
      • Article

      Private Power in Indonesia

      By: Louis T. Wells
      The Asian Currency Crisis led to the collapse of agreements Indonesia had negotiated for private electric power only a few years earlier. The ensuing struggle meant bad publicity and several hundred million dollars in costs for Indonesia. As Indonesia in 2007 was... View Details
      Keywords: Energy Generation; Government Legislation; Knowledge Management; Knowledge Sharing; Risk Management; Agreements and Arrangements; Business and Government Relations; Indonesia
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      Wells, Louis T. "Private Power in Indonesia." Bulletin of Indonesian Economic Studies 43, no. 3 (December 2007): 341–364.
      • June 2007
      • Teaching Note

      General Electric Healthcare, 2006 (TN)

      By: Tarun Khanna
      Teaching note to 706478. View Details
      Keywords: Health Industry; Medical Devices and Supplies Industry
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      Khanna, Tarun. "General Electric Healthcare, 2006 (TN)." Harvard Business School Teaching Note 707-574, June 2007.
      • May 2006 (Revised February 2012)
      • Case

      General Electric's 20th Century CEOs (Abridged)

      By: Nitin Nohria, Anthony J. Mayo and Mark Benson
      General Electric thrived in every decade of the 20th century. Since its founding in 1892, GE has placed a high value on picking and training the best people. Staff members worked with other scientists in the company's research lab to design and manufacture new and... View Details
      Keywords: Business History; Leadership Style; Growth and Development Strategy; Management Style
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      Nohria, Nitin, Anthony J. Mayo, and Mark Benson. "General Electric's 20th Century CEOs (Abridged)." Harvard Business School Case 406-118, May 2006. (Revised February 2012.)
      • April 2006 (Revised November 2021)
      • Case

      Endesa Chile: Raising the Ralco Dam (A)

      By: Kathleen L. McGinn, Paula J. Laschober and Dina Pradel
      Endesa Chile, the largest electricity generation company in Chile, is building a major power plant on the Biobio River in Southern Chile. A historic conflict involving the indigenous people of the Biobio River, the Chilean government, and international conservation... View Details
      Keywords: Buildings and Facilities; Energy Generation; Government and Politics; Negotiation; Business and Community Relations; Natural Environment; Conflict and Resolution; Social Issues; Corporate Social Responsibility and Impact; Environmental Sustainability; Energy Industry; Chile
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      McGinn, Kathleen L., Paula J. Laschober, and Dina Pradel. "Endesa Chile: Raising the Ralco Dam (A)." Harvard Business School Case 906-014, April 2006. (Revised November 2021.)
      • January 2006 (Revised April 2007)
      • Case

      General Electric Healthcare, 2006

      By: Tarun Khanna and Elizabeth Raabe
      In January 2006, Joe Hogan, head of General Electric (GE) Healthcare Technologies, prepared to step into William Castell's shoes as CEO of GE Healthcare, the world's leading manufacturer of diagnostic imaging equipment. In 2004, former CEO Jeff Immelt acquired Amersham... View Details
      Keywords: Corporate Entrepreneurship; Cost vs Benefits; Growth and Development Strategy; Mergers and Acquisitions; Machinery and Machining; Global Range; Multinational Firms and Management; Product Design; Technological Innovation; Expansion; Value Creation; Business Subsidiaries; Health Industry; Medical Devices and Supplies Industry
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      Khanna, Tarun, and Elizabeth Raabe. "General Electric Healthcare, 2006." Harvard Business School Case 706-478, January 2006. (Revised April 2007.)
      • December 2005 (Revised April 2011)
      • Case

      General Electric's 20th Century CEOs

      By: Nitin Nohria, Anthony Mayo and Mark Benson
      General Electric thrived in every decade of the 20th century. Since its founding in 1892, GE has placed a high value on picking and training the best people. Staff members worked with other scientists in the company's research lab to design and manufacture new and... View Details
      Keywords: Business History; Leadership Style; Growth and Development Strategy; Management Style
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      Nohria, Nitin, Anthony Mayo, and Mark Benson. "General Electric's 20th Century CEOs." Harvard Business School Case 406-048, December 2005. (Revised April 2011.)
      • April 2005 (Revised May 2005)
      • Case

      Executive Compensation at General Electric (A)

      By: V.G. Narayanan and Michele Jurgens
      Faced with falling share prices and the critical eye of the media focused on Jack Welch's retirement plan, newly appointed CEO Jeff Immelt had the challenge of reassessing GE as a leader of corporate integrity and good governance. Presents the changes Immelt initiated... View Details
      Keywords: Executive Compensation; Employee Stock Ownership Plan; Governing and Advisory Boards; Media; Governance; Corporate Accountability
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      Narayanan, V.G., and Michele Jurgens. "Executive Compensation at General Electric (A)." Harvard Business School Case 105-072, April 2005. (Revised May 2005.)
      • April 2005 (Revised May 2005)
      • Supplement

      Executive Compensation at General Electric (B)

      By: V.G. Narayanan and Michele Jurgens
      Supplements the (A) case. View Details
      Keywords: Executive Compensation; Electronics Industry
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      Narayanan, V.G., and Michele Jurgens. "Executive Compensation at General Electric (B)." Harvard Business School Supplement 105-070, April 2005. (Revised May 2005.)
      • May 2004
      • Article

      Was Electricity a General Purpose Technology: Evidence from Historical Patent Citations

      By: Tom Nicholas and Petra Moser
      Keywords: Energy; Information Technology; Information; Patents
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      Nicholas, Tom, and Petra Moser. "Was Electricity a General Purpose Technology: Evidence from Historical Patent Citations." American Economic Review: Papers and Proceedings 94, no. 2 (May 2004).
      • December 2003 (Revised October 2006)
      • Case

      Globalizing the Cost of Capital and Capital Budgeting at AES

      By: Mihir A. Desai and Douglas Kurt Schillinger
      With electricity generating businesses around the world, AES Corp. is seeking a methodology for calculating the cost of capital for its various businesses and potential projects. In the past, AES used the same cost of capital for all of its capital budgeting, but the... View Details
      Keywords: International Finance; Risk Management; Globalized Firms and Management; Cost of Capital; Valuation; Emerging Markets; Foreign Direct Investment; Capital Budgeting; Energy Industry; South America
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      Desai, Mihir A., and Douglas Kurt Schillinger. "Globalizing the Cost of Capital and Capital Budgeting at AES." Harvard Business School Case 204-109, December 2003. (Revised October 2006.)
      • May 2003
      • Supplement

      General Electric Medical Systems

      By: Tarun Khanna
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      Khanna, Tarun. "General Electric Medical Systems." Harvard Business School Video Supplement 703-902, May 2003.
      • May 2003
      • Supplement

      Jim Sharpe: Extrusion Technology, Inc.

      By: Richard G. Hamermesh and Paul W. Marshall
      Jim Sharpe discusses his early career at General Electric to his decision to purchase and run a small company. The discussion includes a detailed acquisition financing proposal, which resulted in Sharpe being able to raise virtually all of the financing from some... View Details
      Keywords: Personal Development and Career; Entrepreneurship; Business Startups; Mergers and Acquisitions; Financing and Loans
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      Hamermesh, Richard G., and Paul W. Marshall. "Jim Sharpe: Extrusion Technology, Inc." Harvard Business School Video Supplement 803-803, May 2003.
      • September 2002 (Revised March 2006)
      • Case

      Environmental Power Corporation: Changing Manure Into Gold?

      By: Ray A. Goldberg and Laure Mougeot Stroock
      In 2002, Environmental Power Corp. (EPC), a small company developing renewable energy projects, was attempting to commercialize its "digester," a facility that extracted methane from manure, reduced manure's environmental impact, and generated electricity. The company... View Details
      Keywords: Commercialization; Energy Generation; Renewable Energy; Environmental Sustainability; Investment; Projects; Wastes and Waste Processing; Corporate Finance; Business and Government Relations; Energy Industry
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      Goldberg, Ray A., and Laure Mougeot Stroock. "Environmental Power Corporation: Changing Manure Into Gold?" Harvard Business School Case 903-403, September 2002. (Revised March 2006.)
      • August 2002 (Revised June 2003)
      • Teaching Note

      General Electric Medical Systems (TN)

      By: Tarun Khanna
      Teaching Note for (9-702-428). View Details
      Keywords: Medical Devices and Supplies Industry; China
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      Khanna, Tarun. "General Electric Medical Systems (TN)." Harvard Business School Teaching Note 703-413, August 2002. (Revised June 2003.)
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