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Show Results For
- All HBS Web
(463)
- People (1)
- News (111)
- Research (298)
- Multimedia (1)
- Faculty Publications (204)
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- 01 Dec 2004
- News
Pyramid Scheme
Start with a 6,000-square-foot space. Pack it with some $1 million of high-tech sound effects and visuals to create a pulsing, interactive world that combines elements of video games, theme parks, and museums. Make one and all who enter feel like intrepid adventurers,... View Details
- 01 Dec 2017
- News
Flight Path
Above: Drone Racing League Founder and CEO Nick Horbaczewski is having a magic moment. (photo by Jordan Hollender) Drone Racing League (DRL) founder and CEO Nick Horbaczewski (MBA 2008) wants to be clear: He didn’t invent the sport that pits one “quadcopter” pilot... View Details
Keywords: Julia Hanna
- 01 Sep 2014
- News
3-Minute Briefing: Mark Pincus (MBA 1993)
When I started Zynga, I realized that our generation has the opportunity to build the digital skyscrapers that may be around for the next century. These are Internet treasures because we can’t remember life before these services or imagine life without them. A few... View Details
- 25 Oct 2013
- News
Cardinals' DeWitt Family Has Decades-Old Roots in Baseball
- 04 Sep 2019
- News
A Wide Screen Approach
Immersive Media “The single largest revenue stream for sports in North America is media rights. The sports industry is slowly adapting to new formats and platforms, which is having an immediate impact on the acquisition and retention of audiences. The traditional model... View Details
- 18 Sep 2019
- News
Level Up
There was a very specific moment when the crisis underway in the sports industry became clear to Angela Ruggiero (MBA 2014). It was August 4, 2015, when Disney CEO Bob Iger announced in the company’s quarterly earnings call that its subsidiary ESPN had sustained “some... View Details
- 04 Sep 2019
- News
Alumni and Faculty Books for September 2019
down on the outskirts of Moscow, and the Eastern Front proved to be the decisive theater in the defeat of the Third Reich. Ever since, historians have agreed that this was Hitler’s gravest mistake. In Hitler’s Great Gamble, James Ellman argues that while Barbarossa was... View Details
- 01 Sep 2009
- News
A Book by Its Cover
Courtesy Harlequin Packaging and branding fantasy as though it were detergent, one-time self-described Procter & Gamble “soap salesman” Larry Heisey (MBA ’54) “turned Harlequin from a niche purveyor of romance novels into a global giant,... View Details
- 01 Dec 2018
- News
Democratizing Funding, Diversifying Funders
“Investing in startups is risky, but it’s more productive than minimal return gambles such as lotteries, which drained some $70 billion from Main Street America’s pockets in 2014 alone,” Republic cofounder and CEO Kendrick Nguyen wrote in... View Details
Keywords: Sasha Issenberg
- 01 Dec 2008
- News
Innovation as P&G’s Key
CHARAN: Drawing on his global consulting experience. LAFLEY: Customers are “the boss.” Photo courtesy Proctor & Gamble What does it take to delight low-income Mexican buyers of sanitary pads? The answer is not a punch line to a poor joke;... View Details
- 27 Apr 2012
- News
Fantasy Football for Politics Junkies
- 01 Sep 2017
- News
The Biggest Industry You’ve Never Heard Of
It’s a sunny May afternoon in LA. Søren Bjerg, a slender and pale 21-year-old with chunky glasses and a black hoodie, is sitting in the den of the house he shares with a half dozen other guys. It’s decorated the way you might expect it to be: lots of technology and... View Details
- 04 Sep 2019
- News
Putting the Game Within Reach
Fan Experience “New mixed reality integrations, sports betting, and gamified experiences are changing the way that fans are consuming sports. We are already seeing this with immersive media, particularly in the interactivity that is finding its way from the burgeoning... View Details
- 01 Jun 2006
- News
MBA Poker World Series
Playing in an organized poker tournament for the first time in his life, Joe Godfrey (HBS ’07) bested some 470 fellow card sharks in the 2006 MBA World Series of Poker, held in Las Vegas in January. Going up against students from 48 other business schools, Godfrey won... View Details
- 01 Dec 2006
- News
Adventure in Reading
Jeff Norton (MBA ’03) credits the old Choose Your Own Adventure book series, where young readers could pick different plot directions, with making a difference in his life. “I was a reluctant reader as a boy,” Norton told Toronto’s Globe and Mail (September 23, 2006).... View Details
- 17 Apr 2012
- News
The CFO as a Game Player
- 01 Dec 2004
- News
A Life by Design
As a girl growing up in Riverdale, New York, Ivy Ross (PMD 68, 1994) was surrounded by modern design — and disliked it. The home she lived in and the furniture she sat on reflected the avant-garde sensibilities of her father, an industrial designer who worked for the... View Details
- 26 May 2016
- News
W. James McNerney Jr., MBA 1975
abilities. “I liked the compete-and-cooperate culture at HBS,” says the social chair of Section B. “You help each other and you want to be the best.” McNerney furthered his education through positions at the gold standards in marketing and consulting: Procter & View Details