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- Faculty Publications (22)
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- All HBS Web (64)
- Faculty Publications (22)
- 09 Aug 2017
- Blog Post
"A Balance Between Autonomy and Resources to Help Me Learn."
interests.” By the early winter, Jon had moved to a second phase in which he “narrowed my personal funnel to project development” prospects. Most of the companies he investigated, given their modest scale and early stage of growth,... View Details
Keywords: Manufacturing
- Profile
Cristiana Torres
business. I think one of the reasons the business failed is that we didn't have a broader perspective on running it. I realized it's important to have the broader view before you funnel your perspective into a specific business."... View Details
- 29 Apr 2008
- First Look
First Look: April 29, 2008
framework. The unified funnel communicates the idea that not only should the marketing funnel and the sales funnel be linked "vertically"—in the sense that... View Details
Keywords: Martha Lagace
- 01 Jun 2013
- News
School of Hard Knocks
I was fortunate the reservation didn't have a tribal high school. Graduating students were funneled into a much larger public school about 20 miles off the reservation, and I was suddenly in the majority ethnic population (white) and no... View Details
- 01 Sep 2024
- News
Reduce, Reuse, Recycle
iPhones has expanded the market for Apple—opening the door for consumers who may not be able to afford a brand-new iPhone at $1,200 but may be willing to part with $600 for a used model. “You create that funnel of customers into your... View Details
Keywords: Jennifer Meyers
- 24 Sep 2018
- Blog Post
Working to Keep Pirates At-Bay: My Summer in Cyber Security
ten weeks in the company, I was able to design an online marketing strategy and create acquisition funnel metrics to test different campaigns and selling pitches to brokers. I was also able to work closely with the product team to review... View Details
Keywords: Entrepreneurship
- Web
Online Digital Marketing Strategy Course | HBS Online
e.l.f. Beauty CDO Lou Panaccione, OOFOS CEO and Co-Founder OOFOS Recovery Footwear Show Hide Details Concepts Setting Objectives Defining Target Audience Determining Value Proposition Identifying Metrics Featured Exercises Advise a company on its marketing plan... View Details
- 15 Apr 2013
- Research & Ideas
Solving the Search vs. Display Advertising Quandary
Second, because display ads drive consumers down the funnel so that they click more on search ads and eventually become a customer, this process also increases overall ad cost due to additional search clicks. Therefore, the benefit of... View Details
- 01 Mar 2011
- News
The Rankings Game
softened their official position and once again offered to cooperate with the rankings. Both assigned someone to forward online surveys to recent graduates and alumni, and to coordinate data collection from various departments and funnel... View Details
- 01 Jun 2022
- News
Making It Count
Image by Martin Leon Barreto In 2021, while the pandemic was amplifying social inequities and climate catastrophes, investors were busy pouring more money than ever into environmental, social, and governance (ESG) investments: In the United States alone, an estimated... View Details
Keywords: Jen McFarland Flint
- 24 Mar 2021
- News
Clubs Reaffirm Equity in Community Partners Work; Alumni Angels Invest in Member Education
funnel our impact through them.” For more information on Community Partners, contact HBS Alumni Clubs and Associations. HBS Alumni Angels Invest in Member Education with Webinars The HBS Alumni Angels Association recentlypresented a... View Details
Keywords: Margie Kelley
- 25 Sep 2015
- Blog Post
4 Challenges All Early-Stage Startups Face
secondary skill-set. The former venture capitalists had the pattern recognition needed for narrowing the ideation funnel while the serial entrepreneurs knew what it took to execute. The engineers built a great piece of technology while... View Details
- 10 Oct 2017
- First Look
First Look at New Research and Ideas, October 10, 2017
groups across industries. The most common KPIs are closed deals and salesperson performance against quota, which, on average, firms measure monthly. But a closed deal is an outcome and lagging indicator. This article discusses how some firms deconstruct their sales... View Details
Keywords: Sean Silverthorne
- 29 Apr 2022
- News
Clean Slate
being treated properly. Not being able to properly transport and treat waste has a wide scale impact. Forty-eight percent of all children under the age of five are undernourished because of bad sanitation. What’s more, India spends 15 billion a year treating waterborne... View Details
- 30 Nov 2018
- What Do You Think?
What’s the Best Administrative Approach to Climate Change?
Summing Up: Should a 'Montreal Protocol' for Administering Global Warming Be Pursued? Climate change and how to manage it is a daunting subject. Nevertheless, several readers of this month’s column were willing to venture a model or two for administering a system... View Details
- 01 Dec 2009
- News
The Fab Four
entities. I’d always thought that Africa was the next generation’s problem — that it was just too tough. But the more I looked at MP’s Millennium Villages initiative, the more similarities I saw to what we did in the private sector in raising funds and View Details
- 29 Nov 2004
- Research & Ideas
Caves, Clusters, and Weak Ties: The Six Degrees World of Inventors
that it's not good for a firm to simply close its walls and say, we're not going to share, we're not going to get our ideas taken away, because then its funnel of new ideas will dry up. Q: So how can managers foster these networks to... View Details
- 21 Mar 2016
- HBS Case
Can Customer Reviews Be 'Managed?'
to want to buy a service. Initially, TripAdvisor was just making money mostly on attention, these ads. But as it became the biggest company in the world in terms of user visits and traffic, it sort of naturally started saying, “Hey, can we start to go down the consumer... View Details
- 14 Nov 2017
- First Look
New Research and Ideas: November 14, 2017
Business School Case 617-024 Product Development Fundamentals This note introduces key managerial issues in new product development. It describes the product development funnel and alternative approaches to structuring product development... View Details
Keywords: Carmen Nobel
- 01 Nov 2016
- First Look
First Look - November 1, 2016
This case presents three short vignettes, with three fictitious organizations, to facilitate a discussion around these important decisions. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/817010-PDF-ENG Harvard Business School Case 817-009 eSig: Conversion... View Details
Keywords: Sean Silverthorne